In business competition, "consumers win the world", consumers' minds determine consumption decisions, and only by grasping consumers' minds can we solve the problem of business change.
The essence of business is traffic monetization.
The essence of market competition is to compete for customers.
Sales in the digital era should focus on three important aspects: channels, terminals and consumers.
1. New channels are king
The key to the channel is that the one who has the most opportunities to engage with consumers is more likely to have the largest market share.
Traditional enterprises attach importance to channels, the so-called channel is king, the terminal terminal wins, the essential reason is that it is difficult for manufacturers to cover China's multi-level and multi-level market through their own strength. Time and space have been fragmented for a long time.
The advent of the Internet and mobile Internet has changed the situation that only large enterprises have the opportunity to rely on large platforms and centralized platforms to show themselves in the past.
Therefore, the channel does not die, it only changes.
Communication is the channel, and the second baton of the relay is the second baton.
Communication is the channel.
In the future, the era of market competition, channel communication, communication channelization, everything is communication, and new channels are king.
E-commerce, micro-business, and Toutiao can all connect consumers, gather fans, convert traffic, and achieve sales.
Here are the "Four Channel Partner Models":
1. Integrate the upstream-supplier partnership model.
2. Activate the downstream-store partner model.
3. Alliance group - partner platform model.
4. Strategic cooperation - competitive partnership model.
In today's saturated market, whether online or offline, distribution channels are facing the problem of high cost and fierce competition.
2. The terminal wins
The terminal is the place where consumers can see, get and buy goods, the place where products are transformed into goods, and the place where the company provides publicity, displays products, communicates with consumers in sound and silence, and informs and persuades consumers to buy goods.
Terminals are divided into hard terminals and soft terminals. Hard terminal refers to an effective way for producers or operators to set up an effective way to convey information to consumers in the place where products or commodities are sold, or in other places.
The soft terminal refers to the people who are constantly active and changing, mainly including promoters, shopping guides, tally clerks, salesmen, experts, retail store leaders, etc.
3. Consumers win the world
How to get people?
The main body of business activity is people. The end of the product is the mass consumer.
In the second half of consumption upgrading, those who understand the hearts of users will get the market.
For enterprises, consumers are equal to the market, consumers get the market, and those who get the market get the world.
It is not the producer, not the distributor, but the consumer that really determines the market, which is an eternal truth.
It is in response to a sentence: whoever can capture the hearts of consumers will be able to seize the market. In the current business development, only by grasping the psychology of users can we seize the market and become the final winner.
The best gift a merchant can give to a customer is satisfaction, and the best gift a customer can give to a merchant is currency.
Whoever can mobilize and satisfy the inner desire of customers to buy goods will be welcomed by customers and who will be able to make the goods sell well.
If the people's hearts are well managed, the enterprise is a successful road.
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