As a leading Chinese content platform, Toutiao has been committed to inspiring and cultivating excellent creators and providing high-quality content to users. In order to further optimize the article creation environment, encourage everyone to publish good articles, and improve the quality of content on the platform, Toutiao has adjusted the rules for article creation revenue. The adjustment mainly includes the following aspects:
1. Cancellation of user preference coefficient: In the past, user preference coefficients affected the recommendation effect of articles and the author's income to a certain extent. But this coefficient can also lead some authors to focus too much on trending topics and short-term clicks, ignoring the depth and quality of the content. Therefore, in order to better encourage depth and originality, the platform decided to remove the user preference coefficient.
2. Cancellation of the follower growth factor: Similarly, the follower increase coefficient used to have a direct impact on the growth of the author's followers. But this coefficient can cause some authors to focus too much on the growth of the number of followers and ignore the quality and interaction of fans. Therefore, in order to better encourage authors to establish deep connections with fans, the platform decided to cancel the fan increase coefficient.
3. Retention of the Quality Author Coefficient: The Quality Author Factor is used by the platform to reward authors who consistently provide high-quality content. The retention of this coefficient indicates that the platform will continue to encourage and reward authors who are committed to providing in-depth, original, and valuable content.
This rule adjustment aims to encourage creators to focus more on the quality and depth of content, rather than simply chasing clicks and followers. This will help improve the quality of content across the platform and provide users with a better reading experience.
At the same time, the platform also hopes that through this adjustment, creators will pay more attention to the in-depth interaction with fans, rather than simply the number of fans. This will help build a healthier, more positive relationship between creators and fans.
In general, this rule adjustment is an effort made by the platform to encourage everyone to publish good articles and improve the quality of content. We look forward to seeing more in-depth, original and valuable content under the new rules, and we also look forward to better development for creators on the platform.