In 2023, the overseas sales volume of Big Brother Chery will be close to 1 million, and the crisis and opportunity coexist behind it!

Our goal is the sea of stars, and the helmsmen of major car companies should have the olfactory acumen of Chery Yin Tongyue, take advantage of the country's east wind to better expand overseas markets, and fully digest the massive domestic automobile production capacity!

🔥 Grasshopper is always at home

1. Chery's smooth expansion into overseas markets is one of the achievements of China's accession to the WTO after arduous negotiations, and the helmsmen of other domestic car companies should have such a sense of smell as Chery Yin Tongyue a long time ago!

In the past 15 years, 25 rounds of Sino-US negotiations have been held, and 15 rounds of Sino-EU negotiations have been conducted, among which a series of issues such as tariffs, non-tariff measures, agriculture, intellectual property rights, and the opening up of the service industry have been particularly difficult, and finally we formally joined the World Trade Organization (WTO) in Doha, Qatar, on December 11, 2001, becoming the 143rd member!

China joined the WTO in 2001

That is, in the same year of 2001, Syrian foreign businessmen ordered 10 cars from Chery Automobile, and Yin Tongyue, chairman of Chery Automobile, realized with his keen business acumen that he must seize the opportunity given by fate and walk in the forefront of the times. Since then, it has started 21 years of deep cultivation in overseas markets.

At that time, BYD was still Nokia's first Chinese lithium-ion battery supplier, and it was still far from starting to build cars in 2008~

2. Exports of 940,000 units, with a growth rate of 101%, and total sales accounted for 50%, which is the reward that Chery deserves for its continuous cultivation of overseas markets in the past 21 years!

It has always been difficult for domestic cars to go to sea, and they will inevitably suffer from the "many obstacles" of the countries going to sea, especially as a pioneer in going to sea, all achievements need to be built from scratch and bit by bit, so as to truly achieve "the predecessors planted trees and the later people enjoy the shade".

Russia has always been Chery's largest overseas market

Chery divides the global market into 33 key markets and proceeds in an orderly manner according to the plan, which undoubtedly provides the most fundamental guarantee for Chery to expand overseas markets. In 2023, nearly 940,000 units will be sold overseas in more than 80 countries, including Russia, Mexico, Turkey, Brazil, Kazakhstan, South Africa, Chile, Israel, Egypt, Australia, Indonesia, and Malaysia.

Third, the major car companies should also have a better idea, how to let Chinese car companies go to sea to the hinterland of the "enemy"!

Taking a closer look at the more than 80 countries and regions that Chery exports to, from the perspective of sales distribution, it is mainly in Russia, South America, the Middle East, Southeast Asia and other countries, among which Russia has always been the majority of Chery's overseas expansion. These markets have always been countries that do not have a very good foundation for the automotive industry, which is quite a curve to save the country. How to better fight the tough battle, invading the United States, Western Europe, Japan, South Korea and other regions with highly developed automobile industries is still facing huge challenges;

Cartography by Grasshopper has always been at home

Finally, I would like to congratulate Chery, as a pioneer in going to sea, for setting a good example for the latecomers, and truly achieving the goal of "planting trees before the predecessors and enjoying the shade for the later generations".