What is the reputation of the 18 best-selling cleansing oils on the market?
Cleansing oil is a very mature product that has been popular for many years, it has super cleansing power, and the oily texture is perfect for the current season. According to the data of "User Says", from March 2022 to February 2023, the online GMV (total turnover) of the makeup remover category exceeded 6.336 billion yuan, of which the GMV contributed by cleansing oil exceeded 2.73 billion yuan, accounting for 43%, becoming a core subcategory comparable to cleansing water.
At present, there are countless cleansing oil products on the market, which will inevitably make friends suffer from "difficulty in choosing", and they don't know which one is most suitable for them. As a result, in November 2023, "Consumer Reports" searched for 18 hot-selling cleansing oils in Jingdong Mall's self-operated stores and official flagship stores, summarized more than 200,000 consumer evaluations about cleansing oils, and conducted a positive review rate analysis to see which cleansing oil has a comfortable skin feel, mild texture, and powerful makeup removal, which can become the "word-of-mouth king" among many consumer reviews.
Rate the brand
排名不分先后：M.A.C魅可、悠宜（unny club）、欧莱雅、艾天然（Attenir）、芙丽芳丝（Freeplus）、植村秀、红之（HUNG CHI）、逐本、姬芮（ZA）、花西子、凡茜（fanxi）、柳丝木（Ositree）、芭比波朗（Bobbi Brown）、高丝（KOSE）、逐本、芳珂（FANCL）、蝶翠诗(DHC)、卡姿兰（Carslan）。
In addition, the cleansing oils selected by word-of-mouth this time are basically suitable for all skin types or all skin types.
Word-of-mouth results
The unny club Astaxanthin Cleansing Oil and L'Oréal Flower Extract Cleansing Oil scored 8.6 in the word-of-mouth report, ranking first and second in the word-of-mouth ranking list with a small difference in rounding, while DHC Olive Cleansing Oil had a CCR score of 7.6, ranking at the bottom.
Evaluation indicators
This word-of-mouth mainly crawls the evaluation data of online consumers, and analyzes it from five indicators: skin feel, texture and smell, mildness, makeup removal effect, and consumer satisfaction of cleansing oil.
Among them, "skin feel" evaluates whether the cleansing oil is refreshing or greasy, and whether it is moisturizing and moisturizing, "texture and smell" evaluates whether the cleansing oil can emulsify quickly, and whether the texture and smell are loved by consumers, and "mildness" considers whether the cleansing oil is mild, whether it is not spicy or sticky, and whether it will make the skin tight, dry, allergic, etc., all of which account for 20% of the weight.
"Cleansing effect" evaluates whether the makeup removal is clean, whether the cleansing is powerful, etc., which is the most important for cleansing oil, which accounts for 25% of the weight;
The last item, "consumer satisfaction", is aggregated and analyzed from the dimensions of consumers' overall praise for cleansing oil, praise words, repurchase intention, recommendation intention, etc., accounting for 15% of the weight.
1. Unny Club's word-of-mouth ranking is good and good
In this word-of-mouth ranking, Unny Club Astaxanthin Cleansing Cleansing Oil ranked first. Founded in 2014, UNNY Club's official website claims that the brand takes "minimalism" as its brand concept, and takes "simplification" and "fit" as the carrier of brand aesthetics and attitudes, to convey the ideal state of simplicity and adaptability, so that every consumer can enjoy the comfortable beauty brought by minimalist makeup.
This cleansing oil has a balanced performance in all aspects, and consumers generally comment that it removes cleanly, has a mild texture, and is cost-effective - "It is a cleansing oil that I have been repurchasing, it is very easy to use, it is very clean to wash, I don't need to use facial cleanser when I run out, and it is very mild, there is no strange smell, and it is not spicy to the eyes" "The makeup remover is very gentle, not greasy, it is really good" "It is so easy to use, it is not greasy after use, it does not irritate the eyes, it has a faint orange smell, I like it very much" "Easy to use, economical, very gentle, I have repurchased it many times"" The makeup remover is particularly clean, and there is a faint orange fragrance, I like it so much, I will repurchase, I love it".
But like other makeup remover products, this cleansing oil has also been complained by consumers about acne after use, customer service response to this is: there are many reasons for acne, sebum secretion, cleaning is not in place, life Xi, environmental pollution, staying up late, long-term facing the computer will make the skin acne, the product does not add ingredients that cause acne.
In fact, the emulsifying formula of cleansing oil does need to be designed to be very balanced, if the emulsification formula is not fully designed, there will be oil and emulsifier residue on the surface of the skin, which may cause skin breakouts, if the formula is designed to emulsify very thoroughly, the amount of surfactant added in the cleansing oil will be relatively large, and it will cause excessive cleansing to the skin. Human skin is diverse, and at this point, it seems difficult to have a makeup remover that can suit all skin types, and can only reduce the chance of acne on the basis of sufficient cleansing power as much as possible.
Second, the reputation of DHC olive cleansing oil ranks low
Founded in 1972, DHC is a well-known Japanese cosmetics brand that has been pursuing natural, gentle, and high-quality skincare, makeup and health foods for 50 years. In 2005, DHC officially entered the Chinese market, among which the classic olive cleansing oil and olive lip balm became household names. This olive cleansing oil, also known as the "cleansing rhubarb bottle", has always been popular. According to public information, this product has sold a bottle every 2.4 seconds in Japan for 15 years, and it is one of Japan's best-in-class beauty products with numerous awards. According to the statistics of Jingdong's self-operated flagship store alone, there are more than 200,000 consumer evaluations of this product.
However, this word-of-mouth still found that the product was unsatisfactory, such as texture and smell, and makeup removal effect, which was criticized by many consumers.
In terms of makeup remover, some consumers complained that the product was not clean enough: "I can only remove light makeup, eye makeup and lip makeup can't be removed, especially waterproof mascara can't be removed many times" "Emulsification is too troublesome, and I have to wash my face several times after use, and the makeup removal strength is average, I can do it with ordinary facial cleanser" "The eyeliner liquid can't be removed, and I have to use a cotton pad and Bedema makeup remover to remove it again."
There are also many consumers who can't accept the taste of olive oil and the greasy skin feeling of the product: "there is an unpleasant smell, and it is very greasy when removing makeup", "there is a kind of putty smell, and the oil has been left for a long time to deteriorate". The customer service's response to this customer service is that this olive cleansing oil itself is an ingredient in olive fruit oil, and the smell of olive oil is not added to the fragrance, and it is normal to feel oily.
Some consumers think that cleansing oil will have the risk of hurting the eyes: "The first time I used this cleansing oil, I felt average, it hurt when I got it into my eyes, and my eyes were swollen", "I accidentally touched my eyes, and my eyes were a little spicy". The customer service said that it can be rinsed directly with clean water.
Similarly, some consumers believe that this product has caused skin problems: "My skin has never been allergic, but this time I used this cleansing oil, and the second time I used it, I had allergies, and people in their thirties had a large area of small acne on their foreheads, especially many small acne", "With allergies, my face is full of acne", "After washing my face, my face is still red after some stinging red half, and I am allergic to the product"...... The customer service said that DHC's products are made of natural ingredients, and all products meet national standards and generally do not cause allergies. However, everyone's skin type is different, and no product can be 100% allergenic or effective. There are many causes of allergies, such as air, environment, diet, change of seasons, pollen, etc. The customer service also reminded that after use, it is necessary to use a suitable cleansing product to clean, so as to achieve the effect of "double cleansing".
Of course, as a classic product, there are more consumers who have given praise, and it comes from old users who have repurchased many times - "I ran out of a bottle, this is to repurchase again, dry my hands and face directly, it is very convenient, and then wet my hands for emulsification, after emulsification, there is also a little greasy, very refreshing, and the face is not tight at all, nor dry, mild and not irritating" " I have repurchased the product N times, I have been using it for almost 2 years, I can't do without it, I wash it too clean, since I used this, my skin texture has become better, my pores have become very clean, and my sensitive and serious skin has no adverse reactions" "An infinite repurchase, very good emulsification, I belong to oily skin, when removing makeup, wipe my face directly and then rub it all the time, almost add water later, immediately emulsify, and remove makeup very thoroughly"" I have used a lot of cleansing oil products, and finally I still love DHC, it is really an infinite repurchase product, the makeup removal is clean, not tight, and easy to clean."