When it comes to distilled spirits, two of the most famous liquors usually come to mind: vodka and liquor, and although they both fall under the category of distilled spirits, they have very different international profiles and audiences. This begs the question: why is vodka famous around the world, while baijiu is only drunk by Chinese?
Let's take a look at vodka. The name vodka sounds mystical and seductive. It is derived from the Russian word for water. This clear and transparent liquor is a colorless liquor that is generally distilled from grains or potatoes. Vodka is characterized by its pure and neutral taste, which is clean and refreshing on the palate, without any impurities, giving it a pure, elegant aesthetic. This wine has a long history and was used as a weapon by Soviet soldiers during World War II, because it has a high alcohol concentration and keeps soldiers warm in the cold. Vodka is also very well blended and can be mixed with many other drinks to create a variety of unique cocktails. These factors have not only made vodka internationally revered, but also an indispensable drink at all kinds of high-end parties and nightclubs.
However, baijiu is only drunk by Chinese and has little international popularity. To answer this question, we first need to understand the characteristics and historical origin of baijiu. Baijiu is a specialty of China and has a long history, dating back thousands of years to ancient times. Baijiu is made from high-quality sorghum or wheat as raw materials, fermented and distilled by large or small koji. Baijiu has a unique position in China because of its special flavor and cultural background. However, internationally, the taste and aroma of baijiu are often difficult to adapt to, and it has become an insurmountable gap.
Different drinking cultures are also one of the reasons for this difference. In places like Europe and North America, drinking alcohol is often a way to socialize and have fun, rather than being part of a specific occasion or drinking ritual. As a versatile and harmonious liquor, vodka is more easily adapted to the needs of different drinking cultures. In contrast, Chinese tend to strictly follow some rules and etiquette when tasting baijiu. For example, when toasting, you should cross your glass with both hands as a sign of respect and respect. Such Xi is cumbersome and binding for foreign countries. Therefore, the cultural nature of baijiu also limits its development in the international market.
Branding and marketing are also important reasons for this difference. As an international famous liquor, vodka attaches great importance to its brand promotion and marketing promotion. Vodka's sleek and simple packaging design and bold and innovative advertising methods have made this drink rapidly expand its popularity around the world, and gradually form a fashionable image among young consumers. However, the marketing of baijiu is relatively small, mainly promoted in a traditional way, and lacks appeal to the younger generation. These differences have resulted in vodka being much more popular among the younger generation than liquor.
To sum up, although both vodka and liquor fall under the category of distilled spirits, there is a huge difference in their status and popularity in the international market. This is mainly due to differences in taste and harmony, different drinking cultures, and differences in branding and marketing. For vodka lovers, they enjoy the pure and elegant beauty, while the Chinese who choose baijiu value the rich culture and history contained in baijiu. Whether it's vodka or liquor, they all have a unique charm that is worth exploring and savoring.
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