Text: Unknown philosopher
Unknown philosopher
In the eyes of many people, although opening a snack bar can make money, but the money earned is not much, if at this time there is a snack shop owner who says that he can sell 200 million a year just by selling sesame sauce rice noodles, then many people's reaction must not be believed.
After all, a normal snack store can sell 100,000 yuan a month, which is considered a good business, and if you want to sell 200 million a year, wouldn't it be better to sell more than 500,000 yuan every day on average?
A store that sells rice noodles, how big does this store have to be to sell more than 500,000 yuan a day?
Sell 200 million a year
As a common delicacy, the price of rice noodles is still very cheap, but it may be because it is too cheap, and most rice noodles stores are not very large.
At the same time, because most of the rice noodles are not expensive, most of the consumers' acceptance of the price of rice noodles is more than ten or twenty yuan, and there are currently no rice noodles brands that specialize in "high-end rice noodles".
In such a situation, if you want to sell 200 million yuan a year just by selling rice noodles, basically few people can do it, but this Nanyang big brother has done it.
This Nanyang big brother can sell 200 million rice noodles a year, and he is not taking the "high-end route" of 260 yuan for a bowl of rice noodles, but the "people-friendly route" of 13 yuan for a bowl of rice noodles.
13 yuan a bowl of rice noodles, want to sell 200 million a year, which means that more than 40,000 bowls of rice noodles are sold every day, if all rely on offline stores, at least more than ten or twenty to achieve this goal.
But this Nanyang brother does not rely on offline diners, but takes a fancy to the potential of Internet e-commerce. When the revenue of other snack bars mainly relies on nearby diners, food software and takeaway software, Nanyang Big Brother has set his sights on diners across the country.
After all, there are only so many chefs in a store, and there are only so many locations in a store, and there is an upper limit to the number of customers that can be received every day.
But if rice noodles are made into instant food, so that users across the country can eat it whenever they want, then the number of customers that can be received every day has increased several times.
So while running his own offline store, Brother Nanyang also opened an online store, where nearby diners can eat in the store if they want to, and diners who are not nearby can place orders in the online store and eat whenever they want.
So this is basically impossible for most snack bar owners to achieve the goal of selling 200 million a year, and it was completed by Nanyang Big Brother.
But there are so many shopkeepers who open online stores on the whole network, and there are so many shopkeepers who sell food, and Brother Nanyang can sell 200 million a year, which shows that Brother Nanyang not only relies on the Internet, but also has real materials.
Reform and innovation of traditional crafts
As a traditional food, rice noodles have different practices and inheritances in different regions.
Don't look at the current Nanyang brother is only in his thirties, but Nanyang brother has been making rice noodles for more than ten years, and Nanyang brother's master has been making rice noodles for more than 40 years, and the craftsmanship of more than 40 years can not be delicious.
But the times are changing, people's tastes are also changing, no matter how many years of craftsmanship there are places that can be improved, so when Nanyang Brother first started his business, he wanted to use the continuous improvement of the technology to make Nanyang rice noodles bigger and stronger. The essence of this improved Nanyang rice noodle is the spoonful of Zhenzi, a spoonful of sesame sauce and old hen soup.
Many people will add water directly in the step of adding water, but Nanyang Brother is different, for Nanyang Brother, there is already chicken soup in the store, and it is a very normal thing to use chicken soup without using water to make Zangzi, so this ordinary Zangzi is also a little more mellow than other people's Zangzi.
Although the rice noodles sold by Brother Nanyang are only 13 yuan a bowl, Brother Nanyang did not deduct the meat in the rice noodles because the price of a bowl of rice noodles was not high, which needs to have chicken and green onions, because only when the chicken and green onions are stewed together, a unique fragrance will be stimulated.
This pork is not fried directly when stir-frying, but the chicken needs to be torn apart, and after tearing it into chicken strips, the chicken strips are fried in the oil pan until golden brown, so that the fried chicken will be more soft and crispy.
Shredded green onions also need to be fried in oil, and the green onions are fried to a charred color, which has a very magical taste and a fragrant taste. If you put the charred green onion and the chicken sauce together, it will suddenly become unusual.
In addition to this sauce, sesame sauce is also the soul of rice noodles, but it is different from the sesame sauce that outsiders think, the sesame sauce used by Brother Nanyang is peanut butter, not sesame paste. Deep-fried peanuts that are slightly charred are beaten into a sauce, and the sesame sauce that comes out is fragrant and tangy, which is very attractive.
But no matter how tempting the sesame sauce is, it can only be the icing on the cake, and the real soul soup stock of rice noodles is the old hen soup. In order to save money, many stores will use "technology" in stock.
But here in Nanyang, there is no "technology", after all, the store does not only need to buy chicken skeletons to make broth, but needs a whole chicken. An old hen is here in Nanyang Big Brother, chicken can be used to make dumplings, chicken bones can be stewed in soup, it can be said that "one chicken is dual-purpose", and there is no room for "technology" at all.
This bowl of rice noodles for 13 yuan, with four or two rice noodles, old hen soup, sesame sauce, and some side dishes, becomes a bowl of fragrant rice noodles. is such a rice noodle that makes Nanyang Big Brother sell 200 million a year.
But "a soldier who doesn't want to be a general is not a good soldier", the goal of selling 200 million a year is already very satisfying for most people, but it is far from enough for Brother Nanyang.
It is planned to be available in five years
Most businessmen have their own goals, and they will work hard, practice, and find ways to achieve their goals for their goals. And the goal of Nanyang Big Brother is a very difficult goal for many people, that is, to go public.
For many people, it is a very incredible thing to want to go on the market with a bowl of rice noodles, but snacks can be listed, why can't staple foods be listed.
More than ten years ago, when Brother Nanyang first started his business, the network was not developed, and the turnover of a store basically relied on in-store customers, not to mention selling 200 million a year, it was basically an unlikely thing to sell 20 million a year.
But later, the rise of online shopping platforms and takeaway platforms gave Nanyang Big Brother a lot of room for development, so Nanyang Big Brother's store began to involve various online shopping platforms after a few years of opening.
After the opening of the online stores of various online shopping platforms, the turnover of Nanyang Big Brother has also begun to rise all the way, with the rise of turnover, Nanyang Big Brother's goal is getting bigger and bigger, and the current goal of Nanyang Big Brother is to go public within five years.
There may be many people who think that this goal is incredible and empty, but for businessmen, the most fearful thing is not that the goal is too big or too small, but that there is no goal.
At least after Brother Nanyang has this big goal, he is working hard in the direction of this goal, and he is also developing in this direction, so that no matter whether it is listed in five years or not, Brother Nanyang has worked hard, hasn't it?
In fact, it is not only about doing business, but also about Xi or work, some goals that seem to others to be very empty, there will always be people to complete them in the end, as long as these goals are set, then some people will work in these directions, there will be people moving in these directions, and in the end, they will also taste the fruits of their efforts in the direction of these goals.
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