Recently, Mr. Han, a citizen, took his family to watch a movie and grabbed a prime position ticket in the middle of the back row online, only to find that the middle rows were fixed with scanning code massage equipment. With the exception of the first two rows, the last row and a few spots on either side, the massage equipment occupies about 60% of each screening room. This scene left many viewers confused and questioned the theater's intentions.
According to the theater's response, they did this to improve the audience's viewing experience. The massage equipment is placed in the prime viewing booth, which is said to allow the audience to enjoy the movie while also getting a comfortable massage. However, the reality is far from what the theater advertises.
The audience said that the massage equipment seriously affected the comfort of the seats, and the head was uncomfortable. As a result, the expected movie-watching experience was greatly reduced. What's even more frustrating is that when they buy tickets online and choose seats, there is no indication or prompt for the location of the massage chair, so they can only passively accept to sit on the massage chair and watch the whole movie.
This practice has attracted the attention of consumer rights protection experts. They said that the use of prime viewing seats for massage chairs by theaters without prior express indication may have infringed on consumers' right to know and choose. The original intention of the audience to buy the golden viewing space is to enjoy the comfort and quality experience of watching the movie, rather than being uncomfortable.
Theaters should seriously consider the needs and feelings of the audience, and cannot only pursue profits while ignoring the rights and interests of the audience. If the massage chair is really to enhance the movie-going experience, then the theater should clearly indicate the location of the massage chair when purchasing tickets and allow the audience to choose whether to use it or not. In this way, the audience can enjoy the massage while freely choosing whether to sit on the massage chair to watch the movie, which not only meets the needs of the audience, but also protects their rights and interests.
This incident has raised questions about the way the theater is operated. Audiences hope that theaters can pay more attention to the needs of audiences and provide a better viewing environment and experience. Only in this way can we truly win the support and reputation of the audience and make the theater business thriving. At the same time, the relevant regulatory authorities should also supervise the operation of theaters to ensure that the legitimate rights and interests of audiences are not infringed.
All in all, when using the golden viewing position to place the massage chair, the theater should fully consider the needs and feelings of the audience, clearly indicate the location of the massage chair and allow the audience to choose independently. Only in this way can we truly improve the audience's viewing experience, protect the rights and interests of the audience, and also achieve the sustainable development of the theater.