What will I do to save you, my Hong Kong film?
In recent years, Hong Kong films, whether they are high-cost or low-cost, have not achieved too good results in the mainland, on the one hand, the actors are too old and have gradually lost their appeal, and on the other hand, the aesthetics of mainland audiences are improving, shoddy or poorly scripted, and the box office will definitely hit the streets
01
On December 30, 2023, the crime film "Goldfinger" starring Andy Lau and Tony Leung will land in theaters nationwide
In addition to the two protagonists, the supporting roles in this play are also remarkable, such as Cai Zhuoyan , Fang Zhongxin , Ren Dahua , Qian Jiale , Yuan Yuyi , etc.!
It can be said that the good actors with box office appeal in the Hong Kong film and television industry are basically here, and the above works for these people have accompanied the growth of many mainland audiences
Can a star-studded getaway get a high box office?
Apparently not!
02
Up to now, the cumulative box office of "Goldfinger" is only 270 million
The total box office predicted by the Maoyan platform for it is 593 million
According to the proportion of the theater chain and the film party, if the final film only has a box office of about 590 million, the investor will get about 200 million!
In terms of cost, according to media reports, the total cost of "Goldfinger" is 350 million, including shooting costs, artist salaries, and publicity costs!
This means: Andy Lau's new film will make investors lose 150 million, or even more!
03
The question is, what caused the box office collapse of the movie starring Andy Lau and Tony Leung?
There are many reasons for this!
For example, the actor is too old
The lack of green and yellow is the biggest problem in the Hong Kong film and television industry in recent years
Good actors are too old, often sixty or seventy years old
Young actors have no box office appeal, and directors don't dare to use them easily
This leads to the fact that the current mainstream Hong Kong films are supported by old actors, in addition to Andy Lau , Tony Leung , Ren Dahua , Aaron Kwok , Louis Koo , Donnie Yen , Liu Qingyun , etc.!
In any era, the main consumer group of movie theaters is young people in their twenties and thirties, and there is a natural gap between them and Andy Lau, Tony Leung and others!
04
For example, the script is not good
Goldfinger is based on a true story
This is reminiscent of another film launched by Andy Lau not long ago, called "Moscow Action", which is also based on a true story, and the advantage of this kind of movie is: the script is simple and does not require too much energy to create
The downside is that you know the end at a glance
The aesthetics of mainland audiences have been improving, if the script has no highlights and only relies on the star lineup, it will not attract them!
05
For example, the cinema schedule
The release time of "Goldfinger" is very ordinary, and it is not possible to simply contact the New Year's Day holiday
The birth of "Twinkle Twinkle" caught the opponent off guard, "Goldfinger" plus "Sneaking" and Feng Xiaogang's "If You Are Honest Do Not Disturb 3" are not good
The total number of screenings in theaters is fixed, and when other movies get high screenings, the schedule of "Goldfinger" is destined to be lowered, and without high-ranking films, it is normal for the box office to be low!
06
Filming a loss is getting lower and lower investors' confidence in Hong Kong films
Including veteran Hong Kong stars such as Andy Lau , Liu Qingyun , Louis Koo , etc., the movies made in recent years have basically not made any money!
Therefore, Hong Kong films are really in decline, and its current problems are far from being solved by a few familiar stars, in the future, who can shoulder the responsibility of revitalizing Hong Kong films, we will wait and see!