Text: The return of the Holy Demon of Fighting
Recently, there has been such a news in the industry, which is still relatively lively at a glance, but there is a relatively interesting fact behind the excitement, and today we are in line with the attitude of not saying "who is right and wrong" to briefly think about what is behind this news!
The news is that Li Jie, president of OnePlus China, declared that this year's "is 2024" time, the target of a single brand's domestic market share will exceed Xiaomi! Seeing this news, deep down in our hearts, there is no attitude of "who is right and wrong", on the contrary, we have fallen into a deep thought.
The origin of this reflection is that the competition between the "mainstream and the minority" is finally about to begin, but deep down in our hearts, "the speed is a bit fast".
I won't talk about "who's right and wrong" here, but just a simple analysis of the respective characteristics of Xiaomi and OnePlus, so that you can analyze it yourself and come up with the answer on your own.
Since Xiaomi, this time it is the defending side
So let's start with Xiaomi, in our impression, although there are not too many absolute goodness for Xiaomi, but on the whole, the brand of Xiaomi belongs to "good to big and bad", and the only bad is that "I don't have a big impression of Lei Jun"
However, I don't have a good impression of Lei Jun, and it doesn't affect our deep impression of Xiaomi, in comparison, "Xiaomi, deep down in our hearts, belongs to a very good understanding of the needs of a wide range of users, and at the same time can firmly put the needs of a wide range of users into the mobile phone", about this is indeed worthy of praise!
Therefore, Xiaomi can become the mainstream brand in the current mobile phone market, many people may say that it is "not convinced to run a score and born for fever", but our point of view is very clear, that is, "Xiaomi understands the needs of users very well" and honestly makes the needs into their mobile phones!
The real inside, we still have to start with the experience of Xiaomi mobile phones!
Although it is a phenomenon, we must admit that "the inherent technology of Xiaomi mobile phones does not come from itself, but from the outside world", and even some friends directly complain that Xiaomi "will only use other people's technology", but behind the complaint, we think deeply about "which domestic brand can guarantee quality and quantity at present." 100% original technology", even Huawei has a certain amount of external technology, so at this moment to draw a conclusion, that is, there is no shame in using external technology, the key depends on how to "borrow", which is very critical;
And Xiaomi's fundamental purpose with the help of external technology is to make the "user experience better" This alone is actually worthy of praise! In addition, there is another key reason, that is, the pricing of Xiaomi mobile phones is lower than the pricing of other process brands, so we often use "reasonable pricing" to describe Xiaomi.
——So it is precisely because of the above characteristics that Xiaomi has developed step by step, forming the mainstream so far, and achieving the high-end road, and finally reiterating that "although we are not interested in Lei Jun, we still have a very positive evaluation of Xiaomi mobile phones", and even very impressive.
Simply, let's talk about "OnePlus mobile phone", although OnePlus mobile phone has gained a certain degree of confidence in the blessing of "Hasselblad", but this does not mean that the current OnePlus mobile phone can compete with the old fritter Xiaomi in the mobile phone market, so for the pride and ambition of the president of OnePlus, we say a fair word "It's not that it can't be realized, but it's difficult to reach the sky"
And why, according to the news, Xiaomi's share of the domestic mobile phone market in 2023 "excluding Redmi" is 3%, in fact, there is another reason for the current environment, so after the general environment recovers, if Xiaomi still has such a market share, then it is the right time for OnePlus to say the pride adverbial
Now, to be honest, "it is true that the overall market development of OnePlus mobile phones in recent years is not bad", but it is still a niche in its ontology, and it has a long way to go if it wants to become mainstream.