In the past, in the field of new energy, Tesla sat firmly on the throne, relying on quality and price to press domestic new energy vehicles. Li Xiangdu said that Tesla entered China with a butcher's knife.
Indeed, at the beginning, domestic new energy vehicles have just started, compared with Tesla, there is no competitiveness, compared with Tesla, the price is much more expensive, and the price of Tesla is about the same, the configuration is not good, lower than Tesla configuration, it is called "industrial waste".
Therefore, Tesla has always been as stable as an old dog, maintaining a cold style in China, not advertising much, and not caring about the competition of domestic new energy vehicles.
In fact, it is true that for many years, Tesla has been the world's champion in pure electric vehicle sales and the world's new energy vehicle sales champion.
However, when the time comes to 2023, the times have really changed, Tesla is riddled with various problems, and domestic new energy vehicles have developed steadily and have surpassed Tesla in many fields.
Let's talk about sales first, BYD's sales have surpassed Tesla, and even in the sales of pure electric vehicles, it has also surpassed Tesla, becoming a real global new energy champion.
In addition, brands such as Ideal, Weilai, Xiaopeng, Zeekr, Huawei Wenjie and other brands have risen in an all-round way, eating up the market that originally belonged to Tesla little by little, resulting in Tesla's sales becoming more and more difficult.
Even if the price is cut sharply in 2023, its performance is not as good as that of domestic cars, which are growing rapidly, and Tesla can only be regarded as standing still.
So recently, we saw that Gao Leng Tesla actually began to DISS domestic cars, and he personally tore it up and lifted the veil of his own coldness.
As shown in the figure above, in their own official media, they say that they don't buy PPT security, don't buy refrigerators, color TVs, large sofas and other surface decorations, buy real safety, and buy invisible intelligent manufacturing such as motors, electronic controls, and batteries.
It can be seen that domestic cars really pose a huge threat to Tesla, so they have to ignore their face and end up in a stinging situation.
Of course, Tesla also has a point, safety and quality are the first priority of all automotive products, and everything else must be ranked last.
But Tesla doesn't want to think about why Chinese consumers like refrigerators, color TVs, and large sofas, which are driven by the internal needs of users, and the domestic force is making efforts to show that the localization of domestic cars is doing well, and it knows where the needs of users are.
Tesla, on the other hand, can't grasp these needs of users, or even if it knows the needs, it doesn't bother to pay attention to them, so it will inevitably lose this market.
When a domestic car has quality, safety, and refrigerators, color TVs, and large sofas, how do you say that users can choose? Of course, it is a domestic car, so DISS is useless, and it is the king to make products that are popular with users, and Tesla should be sober.