Analysis of the reasons for the popularity of the Year of the Dragon commemorative coin reservation
1. The appointment policy and process are simple and clear
The reservation policy and procedures for the commemorative coins and banknotes issued this time are very clear, including the number of issues issued, the number of purchases per person, the reservation and exchange time, etc., which creates convenience for the general public to understand and participate in the reservation.
2. The Year of the Dragon has a special meaning
In traditional Chinese culture, the dragon represents strength, majesty and auspiciousness. 2024 coincides with the Year of the Dragon, and the issuance of commemorative coins for the Year of the Dragon not only inherits traditional Chinese culture, but also conveys people's yearning and blessings for a better life. This is an important psychosocial factor for the masses to actively make appointments.
Third, the collection and investment value is high
The commemorative coins and banknotes issued this time have a certain collection and investment value. On the one hand, they have a limited circulation, in line with the principle of "scarcity", and on the other hand, the Year of the Dragon theme has special significance, which increases their attractiveness as collectibles and investments.
Fourth, the propaganda work is in place
The relevant departments have carried out the promotion of commemorative coins and banknotes for the Year of the Dragon through various channels, which has increased the public's attention to it. The heated discussions on social media platforms such as Weibo and Douyin have also driven and amplified the appointment boom to a certain extent.
5. There is inconvenience in the reservation process
Under the appointment craze, some bank appointment pages were paralyzed for a short time. This, in turn, exacerbates the "rush to buy" mentality, prompting more people to try to make appointments. It can be said that the technical bottleneck in the appointment process has become the "accelerant" of the appointment boom.
Sixth, the phenomenon of private substitution for appointments
According to reports, after many appointments to no avail, many people found a robbery agency and paid them to make an appointment. This phenomenon has also become part of the booking craze.
To sum up, there are many reasons why the reservation for the commemorative coins of the Year of the Dragon is popular. There are not only the convenience of the issuance policy, but also the cultural factors of the meaning of the Year of the Dragon; There is not only the recognition of the value of the product expected by the market, but also the promotion and guidance and the psychology of rushing to buy. As a result of the superposition and resonance of multiple factors, a situation of "grabbing and selling" appointments has been formed.
Of course, behind the boom also reflects the public's pursuit of scarce products and their expectations for investment returns. In the next step, while continuing to issue commemorative coins, the relevant departments also need to strengthen control to prevent the reservation boom from turning into speculation.
In the future, it is possible to consider increasing the issuance of commemorative coins, or adopting a fairer reservation method such as lottery. In this way, it can not only meet the normal needs of the masses, but also curb speculation, so that the commemorative coins can play their due commemorative significance and cultural value.