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According to the news of the whip bull, on January 3, Xiao Yang's apprentice "Yellow of the Traffic Light" rebroadcast again on social platforms, and the number of online viewers continued to exceed 100,000. This is the first time that the traffic light Huang has been rebroadcast after being blocked by Douyin in December.
Previously, when Huang of the traffic light brought a YSL air cushion to introduce the product in Brother Xiaoyang's live broadcast room, Xiao Huang had a hair and a hideous expression, which caused controversy among netizens, and was even criticized by major media for a time. Soon after, it was also included in the vulgar live broadcast case by the Consumer Association and rushed to the hot search again. After a heated discussion, Xiao Huang was forced by public opinion pressure to stop broadcasting for more than half a month.
Different from the last second seal, the live broadcast of the yellow of the traffic light this rebroadcast lasted for about 150 minutes, and the "yellow of the traffic light" put away the exaggerated expressions of the past, brought the goods in a low-key manner, and danced with the staff in the live broadcast room, including the "subject three" that became popular on the whole network.
According to statistics, the live broadcast of "Yellow of Traffic Light" reached 480,000 people online in 5 minutes, with a total of 12.8 million viewers, the highest number of online users was 440,000, sales of nearly 10 million, and more than 80 million likes for more than two hours of live broadcast.
It is worth noting that Brother Xiao Yang's apprentice "Yellow of the Traffic Light" rebroadcast again, but Brother Xiao Yang did not come to the scene to support. He responded during the live broadcast: "I definitely won't go, if I go, the traffic will be greater, just take a look quietly." Let her broadcast well alone, don't praise it too high, but it's not necessarily a good thing to be high.
-- There is a large market space for live streaming
Nowadays, the term "live streaming" has become a household name, and celebrity delivery is nothing new. After all, China's live streaming market has a huge space. According to the Statistical Report on the Development of China's Internet Network by the China Internet Network Information Center, as of December 2022, the number of online live streaming users in mainland China reached 751 million, a year-on-year increase of 6.7%, accounting for 70.3% of the total number of Internet users.
According to the data, from 2017 to 2020, the scale of the mainland live broadcast e-commerce market grew explosively, increasing from 19 billion yuan to 961 billion yuan in 2020, an increase of nearly 50 times. It is estimated that the scale of the mainland live broadcast e-commerce market will reach 1,659.4 billion yuan in 2023.
——Analysis of the main platforms of live broadcast e-commerce
At present, the main live broadcast e-commerce platforms in China are Taobao Live (Alibaba 09988. HK), Kuaishou (Kuaishou-W01024.HK), Douyin, Mushroom Street, JD.com (JD.com Group 09618. HK、JD. O), Pinduoduo (Pinduoduo PDD.O), Vipshop (Vipshop VIPS.N), Suning Tesco (Suning Tesco 002024. SZ), Xiaohongshu, etc.
Regarding the future development trend of the e-commerce live broadcast industry, the "China Live Broadcast E-commerce Industry Development Trend Report (2023)" shows that in the future, the scale of live broadcast e-commerce users will continue to expand, and it is advisable for the old and the young to participate, and the awareness of rights and interests will be enhanced; The professional level of anchors has been improved, and diverse groups have emerged; The live broadcast content has been upgraded, and the service quality has been greatly improved; Industry competition intensifies, product chain service upgrades; The platform competition situation continues, and the market order is standardized; The innovation ability of intermediaries has been improved, and the live broadcast ecology has been optimized.
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For more research and analysis of this industry, please refer to the "Analysis Report on the Development Prospect Forecast and Investment Strategic Planning of China's Live Broadcast E-commerce Industry" by Qianzhan Industry Research Institute.
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