At the beginning of January 2024, Lazada, the largest e-commerce platform in Southeast Asia, announced an organizational restructuring of employees based in Guangzhou and Shenzhen. It is reported that the purpose of this adjustment is to optimize Lazada's business processes, improve efficiency and competitiveness, and respond to the changes and challenges in the Southeast Asian market.
According to internal sources, Lazada's adjustment plan is related to the performance of employees, as follows: 1. Employees with a performance score of 3.5 or less will receive N+2 compensation, 2. Employees with a performance score of 3.5 will receive N+3 compensation, and 3. Employees with a performance score of 3.75 will receive N+5 compensation.
In addition, some employees said that they have received half of the year-end bonus, and the options are also vested in advance and can continue to be held after leaving the company. Some employees believe that Ali is still willing to give money to capable brothers, and it is just time to take the money home for the New Year.
However, some employees said that this adjustment has little to do with ability, and P8, P7, and P6 have all been laid off, mainly related to the general environment in Southeast Asia. It is understood that the market in Southeast Asia is not as good as in previous years, the competition is becoming increasingly fierce, consumer demand is changeable, and policy risks are also increasing.
Lazada's main rival, Shopee, has laid off several employees several times last year, and according to the financial report of its parent company Sea, Shopee's business continues to be in a loss-making state and revenue growth has stagnated. Grab, another Southeast Asian version of Didi, also announced last year that it would lay off 1,000 employees, or 11% of its global workforce. In such a market environment, Lazada's adjustment is also reasonable. This will allow Lazada to focus more on the Southeast Asian market, better serve local consumers and merchants, and also lay a solid foundation for Lazada's future development.
Lazada's adjustment has aroused the attention and discussion of the industry, some people believe that this is a strategic contraction of Alibaba in the Southeast Asian market, and some people believe that this is a strategic optimization of Alibaba in the Southeast Asian market. In any case, Lazada, as the largest e-commerce platform in Southeast Asia, will have an important impact on the Southeast Asian e-commerce market and Alibaba's globalization strategy. It will be interesting to see if Lazada can maintain its leading position in the Southeast Asian market and open up new areas in the European market. The above is all the content of this article, if you like this article, welcome to like and collect and follow~