This year is the first year of Guangdong's in-depth implementation of the "High-quality Development Project of 100 Counties, Thousands of Towns and Villages" (hereinafter referred to as the "Hundreds of Thousands of Projects"). Learning Xi learn from the experience of Zhejiang's "Ten Million Project", Guangdong has accelerated the cultivation of rural professional managers and promoted the modernization of agriculture and rural areas.
From December 11 to 12, 2023, the Central Economic Work Conference proposed: unremittingly grasp the "three rural" work. It is necessary to anchor the goal of building an agricultural power, learn Xi and use the experience of the "Ten Million Project" to effectively and effectively promote the comprehensive revitalization of the countryside, so as to ensure national food security and ensure that there is no large-scale return to poverty as the bottom line, focusing on improving the level of rural industry development, improving the level of rural construction and improving the level of rural governance, strengthen the two-wheel drive of science and technology and reform, strengthen measures to increase farmers' income, and concentrate on doing a good job of doing a number of practical things that can be felt by the masses, and build livable, workable and beautiful villages.
1,000 Rural CEOs in Guangdong Expand "Village Economy"
At the beginning of December 2023, the first class of the "Guangdong Thousand Rural Professional Managers Cultivation Program" opened in Guangzhou.
Nandu reporter learned that the organizers first recruited "rural professional managers" in the whole network, and people with lofty ideals from all over the country, especially in Guangdong Province, enthusiastically signed up, and screened out 100 outstanding talents who meet the cultivation conditions; the students of this first class are all practitioners who are actively engaged in the "Millions and Thousands Project", including "leading geese" from the grassroots level to explore various ways to realize the new rural collective economy; there are also entrepreneurial young people who return to their hometowns after completing their studies and lead the villagers to develop rural industries; as well as the chairman of the professional farmer cooperative, Family farmers, heads of rural collective economic organizations, large farmers and other industrial leaders.
Nandu reporters interviewed a number of professional managers in the class who have made achievements in rural homestays, and listened to their real stories in rural revitalization.
Gigi Liu, a college student who returned to the village to start a business: returned to Shatang, Qingyuan to open a moonview bay holiday homestay
Gigi Lau is a young man born in the 90s, with ideas and courage, and is the first batch of college students from Shatang Village, Dayou Village Committee, Henghe Street, Qingcheng District, Qingyuan City, to return to the village to start a business.
When I returned to Shatang Village in Qingyuan, after a multi-faceted investigation, I found that Shatang Village has pleasant scenery, rich natural resources, and convenient transportation, which can be reached only ten minutes by car from the highway intersection.
But "the good times didn't last long", and it was not until 2023 that it really began to develop steadily. However, in the past few years, the B&B has continued to improve the infrastructure and improve the quality and level of service, including the introduction of a variety of room types that can be fished on the balcony, adapting measures to local conditions, giving full play to the advantages of fish ponds, and creating a fishing B&B, which is deeply loved by customers. At the same time, Yuejingwan has undertaken a number of team building projects, and has formed a mature team building process system after many summaries and improvements. In December 2021, the Yuejingwan Rural Operation Project was rated as the first batch of demonstration sites for rural homestays in Guangdong Province, and in 2023, it stood out in the first "Longing Homestay" competition in Guangdong Province and won the title of "Longing for Group Building Homestay".
Liu Yongqi said, "Participating in this training course has taught me how to better serve rural enterprises and farmers, and also paid more attention to team building and the integration and utilization of resources; mastered more professional skills, and during the training, I have further Xi and understanding of new skills such as market analysis and agricultural project management, so that I can better cope with challenges and problems in future work; and I have also met many like-minded rural professional managers, and I have learned rich work experience and valuable principles from them." During the training, the sharing between the course and the students gave me a lot of new insights into the relationship between economic and social sustainability, the value and importance of the brand, and the agricultural industry chain, and at the same time I also had a further understanding of resource utilization and adapting measures to local conditions. ”
The reporter learned that over the years, Yuejingwan has developed many projects, hired more than 20 people from the neighborhood, and joined farmers to solve the employment difficulties of the villagers, so that everyone can get rich together, build a beautiful countryside and drive the collective economic income of the village.
Gigi Liu revealed in an interview with a reporter from Nandu, "Now Yuejingwan has launched a new project, landing in Shatang Village's blue brick house B&B, through cooperation with the villagers, the development of the original green brick house in the form of joint venture dividends, the old house will be transformed into a B&B with modern infrastructure and new Chinese decoration style, and it is expected to revitalize the existing resources of Shatang Village in the next five years, and build Shatang Village from a nameless small village into a beautiful environment and overall planning of the green brick house B&B village." At the same time, it will further strengthen the combination of online and offline marketing and promotion models to promote the sustainable development of Yuejingwan, so as to achieve a steady 'double income' of village collectives and farmers, and villagers can obtain rental income through land transfer, wage income through daily management of projects, and income through village collective dividends, so as to promote the healthy development of the rural economy. ”
Cheng Weixin, Zhujiangyuan Tea B&B, Wengyuan County, Shaoguan: Let the countryside not just be "hometown"
Shaoguan Wengyuan Zhujiangyuan Tea Su Cheng Weixin is fast-talking, she described the scene of the "interview" is still fresh in her memory: in October 2023, she filled out a resume through recruitment to register, and in November, she received an online interview call from the cultivation class at the Qingdao Agricultural Expo.
In Cheng Weixin's memory, the countryside was only full of elderly people and children most of the year. Young people can only see it during the Chinese New Year.
"My father has come to Shaoguan since 2020 to plant tea, do processing to drive the employment of villagers, and do the tea road here little by little. In 2021, I was studying in Hangzhou, majoring in tourism, my dad said that he wanted to make a homestay in Shaoguan, and I always wanted to have a small yard of my own, and then I came. So I renovated and made a tea-themed homestay. It will be open in October 2022, and the holidays are basically full, and the research reception is also okay, and it will probably receive more than 1,000 people during the May Day holiday. ”
Cheng Weixin introduced, "At present, part of the B&B accommodation, part of the tea research, tea picking, tea making, handmade soap, in addition to the Pearl River Delta families will come to play, there are some research institutions will cooperate, as well as the company's small-scale team building around the stove to make tea, Hakka tea, these traditional things and popular elements, are integrated with our tea garden to do cultural tourism." ”
The reporter from Nandu learned that in 2020, Cheng Weixin's "Pearl River Source Tea B&B" project was established, and it is committed to taking the development path of "promoting tourism with tea, revitalizing tea with tourism, and integrating tea and tourism", so that the green leaves of the mountains will become "golden leaves" and promote the development of the rural cultural tourism industry. Zhujiangyuan Tea B&B has a beautiful environment, surrounded by tea plantations, the building has obvious rural style, tea and Wengyuan orchid elements, the rooms named after the tea have their own characteristics, the interior is carefully designed, and the theme of tea culture is prominent, which can meet the different needs of travelers. And there are reasonable public activity venues, which can provide tea picking, hand-making experience, etc.
As for the future planning of rural common prosperity, Cheng Weixin is already confident, "due to the tourism of tea gardens and the surrounding orchid industry, the demand has increased, and in the future, it is planned to transform the hollow houses in Lanhe Village into homestays and restaurants, drive local villagers to join, and also drive local agricultural picking projects." ”
Huang Xiaojun: Yuzui B&B "cultivates a poverty alleviation team that can't be taken away"
Huang Xiaojun has served as the director of the Poverty Alleviation Office of Country Garden Hotel Group since 2018, and has served as the general manager of Bixiang Cultural Tourism in Hunzhuo Town, Yingde City since March 2020. During his tenure, he mobilized his family to move to the town of Xunhuan in Yingde City.
When Huang Xiaojun took over the work of the homestay, Yuzui homestay was affected by the new coronavirus pneumonia epidemic and was in a state of closure, and he mobilized Bixiang cultural tourism employees to join the "vanguard team of party members for epidemic prevention and control in Yuzui Village, Xunzhuo Town".
After Yuzui B&B was on the right track, Huang Xiaojun insisted on planning first, taking the path of differentiation and coordinated common development, exploring the new characteristics of the countryside from the "old" appearance of the village, and realizing the new look of the traditional style of the village, the overall appearance of the village, and the improvement of infrastructure. Since April 2020, the number of tourists has increased month by month, and the highest monthly revenue has reached more than 800,000 yuan.
Huang Xiaojun in order to cultivate a poverty alleviation team that cannot be taken away, set up the operation of Bixiang Cultural Tourism, adopted the "1+N" employment model, 1 Country Garden professional management personnel, N local service personnel, at this stage, the cultural tourism has hired 24 local villagers, maximizing the employment at the doorstep of the villagers, leading the villagers to "return" to the village, and carrying out homestay waiter training, restaurant waiter training and Cantonese chef skills training for the villagers, hand-in-hand teaching of online and offline operation skills, to ensure the quality of homestay services.
It is worth learning from that in terms of the operating income of Yuzui Bixiang Cultural Tourism, Yuzui B&B adopts the "1:2:3:4" dividend profit ratio, that is, the government of Xunzhuo Town accounts for 10%, the Yuzui Village Committee accounts for 20% and Yuzui Street accounts for 40%. In 2020, Bixiang Cultural Tourism has achieved a profit dividend of 3 million yuan.
Xu Lingzhi, the "cultural commissioner" of Nanhai District, Foshan, opened a beautiful courtyard in Xiangang Village, looking at the "village with accommodation" in Juxingli
Xu Lingzhi, who has been engaged in the research of the homestay industry Xi Xi Xi, learned about the recruitment information of the "First Class of the Guangdong Thousand Rural Professional Managers Cultivation Program" from the official WeChat of the "Guangdong Provincial Department of Agriculture and Rural Affairs".
Xu Lingzhi told the reporter of Nandu, "The interview is very rigorous, and the interview conducted by three teachers through video is also very efficient; I heard that the admission ratio is 12:1, and the competition is quite large, and the course consultant Gu Yikang and the director of the Provincial Department of Agriculture and Rural Affairs participated in the interview." ”
"I am a 'cultural correspondent' in Nanhai District, Foshan, and my main task is to promote rural development in Xiangang Village, where I opened a homestay, and I opened a rural homestay in Xiangang Village, Danzao Town, Foshan City, called "Meimeiyuan Wang, Juxingli Homestay". At that time, the local government had a lot of support in terms of funds and supporting facilities, and I saw that Xiangang Village has a profound cultural heritage, and Danzao Town is very enthusiastic about the development of tourism, which made me see the development prospect of Danzao's 'micro-vacation', so I became the 'first person to eat crabs'. Since its opening more than a year ago, Juxingli has received experience groups such as weddings, student research, Dragon Boat Festival intangible cultural heritage experience, photography exchanges, reading and leisure, and colleges and universities going to the countryside. ”
Xu Lingzhi introduced, "I have designed a rural development model: 'to take the village and develop the whole village', and 'to take the village with the homestay' as the starting point, to continue to bring the attention of tourists and vacationers to a village without industry, so as to understand the countryside and make people believe that the rural development is 'profitable'. If something is done, it will slowly drive the development of leisure agriculture and rural tourism in the surrounding areas, and then there will be villagers or outsiders to develop homestays or other rural leisure formats in the village, and then drive the development of special agricultural products sales and rural catering. 'Whole village development' is to consider the overall development planning and planning after the development of the homestay to a certain extent, rationally plan the layout of the rural primary, secondary and tertiary industries, systematically plan the brand building, and make an overall design of the rural governance mechanism. ”
In the view of this expert homestay manager, "B&B is not only a homestay, but also the inheritor and link person of rural public culture, and I hope that the development of 'local culture' can enrich the rural cultural connotation of B&B and make the countryside more interesting and worth exploring." ”
According to the arrangement of the "Cultivation Plan for 1,000 Rural Professional Managers in Guangdong Province", Guangdong will continue to train more than 1,000 business talents to meet the needs of future rural development for the province's rural areas in three years through phased implementation in the future, and connect with urban kinetic energy through "rural professional managers", bring the flow of people, resources and management models in the urban circle to the countryside, build a rural industrial economy, brand economy, digital economy, and cultural tourism economy, and realize the prosperity of the people and the village.
Written by: Nandu reporter Xiao Yang
Image courtesy of the interviewee