#妙笔生花创作挑战#
In the history of the development of the Chinese Football Professional League, there have been some teams whose names have been well-known because of their profound regional culture and the identity of fans, such as Beijing Guoan, Shanghai Shenhua, Shandong Luneng, etc. However, since the 2016 season, the Chinese Football Association has banned clubs from relocating to other places and implemented a gender-neutral policy for club naming, which has gradually faded the names of these representative teams into obscurity. Now, after nearly 8 years, the club's relocation is possible again, and the team's title has been restored under the new regulations.
According to the relevant regulations recently issued by the Chinese Football Association, clubs can name their teams during the 2024-2028 season. The full name specification of the team participating in the professional league is "club full name + title name + team", and the abbreviation specification is "club abbreviation + title name + team". The purpose of this policy is to help the club get more support and resources, so that the club has better room for development.
At the same time, the Football Association has also made adjustments in terms of relocation and equity change. First, it has the conditions to accept remote migration; the second is to cancel the restriction that new upgrades shall not transfer important equity within one year of upgrading; The third is to appropriately relax the qualification review requirements for both the transfer and the transferee, so as to make it more compatible with the requirements of the club's equity diversification reform. In principle, after completing the change of the registered member association of the club, it is not allowed to apply for the change of the registered member association again within 5 years.
This policy adjustment has been interpreted by the outside world as helping clubs tide over the difficulties and giving new life to the professional league. In fact, in the past few years, a number of professional football clubs in China have passed away due to business difficulties, including the Chinese Super League champion Jiangsu team and the veteran powerhouse "Ten Champions" Liaozu. The loss of the "title" sponsorship made the club's operation even worse and miserable.
The new regulations issued by the Football Association this time have undoubtedly brought new development opportunities to the club. As a model of cooperation, team naming has a long history in professional sports and is an important source of income in professional sports. The resumption of the title will help the club to broaden its revenue channels and improve the competitiveness of the club. At the same time, the regain of the possibility of relocation has also given the club more options in the face of business difficulties.
In the long run, the club's gender-neutral name reform is a historic initiative that will help to eliminate clubs' over-reliance on businesses and the negative effects of frequent name changes. For fans, the neutral team name gives them more opportunities to pay attention to and understand the true meaning of the club, which in turn enhances the fans' sense of identity and belonging to the club.
However, in the process of implementing neutral reform in the club, it is also necessary to pay attention to the practical difficulties in the club's operation. Some people in the industry believe that the "club naming neutral" policy is overkill to some extent, especially in the context of the club's general operating difficulties. Therefore, while promoting reform, the relevant departments also need to give more support and care to the club to help the club tide over the difficulties.
In short, with the introduction of the new regulations of the Football Association, the domestic professional football league will enter a new stage of development. The resumption of the team's title and the possibility of relocation will bring more opportunities and challenges to the club. In this context, the club needs to work hard to improve its own strength and continue to innovate in its business model to meet the requirements of the development of the times. At the same time, the relevant departments should also pay attention to the actual needs of the club and give appropriate support in terms of policies to help the domestic football professional league continue to grow and develop.