Text: History of the Qilin Jian
Editor|History of the Kirin Jian
Do you still watch the Spring Festival Gala now?
The post-00s said that they never watched it, and the post-90s said that they occasionally went to see Zhao Benshan.
The post-80s generation said that they would basically listen to it, because it can be used as background music when making dumplings.
Even if many people are disappointed with the Spring Festival Gala year after year, there is always a group of people in the Spring Festival Gala every year, and they always watch the Spring Festival Gala without falling, and the audience is always full.
Since the Spring Festival Gala never sells tickets to the public, where does the live audience we see come from?
Prominent figures
In fact, the invitation to the audience of the Spring Festival Gala is carefully screened and organized to ensure that a rich and diverse audience group can be presented.
Business elites, representatives of the cultural sector, and heroes and models who have made outstanding contributions to the country may be invited to participate in the Spring Festival Gala.
Therefore, every year, the Spring Festival Gala program group will invite outstanding figures from all walks of life, and this quota is about 100 outstanding contributors, and each member of the program group will participate in their selection.
Regarding the seating arrangement of the Spring Festival Gala, the program team has strict requirements.
Who sits in each row is carefully selected, and seats are specially designated based on their status and level of contribution.
The closest to the stage in the auditorium are the round tables, which are usually reserved for a few special groups.
Special groups
For some veterans, model workers, moving Chinese characters and others, this is a rare opportunity, they are invited to the scene of the Spring Festival Gala, and they can also sit in the front row of the audience.
Not only does this bring them great pride and pride, but it also allows them to interact with the show's hosts and guests up close and personal, sharing their touching stories and experiences with other audiences.
This is a recognition of their outstanding contributions in their respective fields, and it is also the best publicity for their deeds.
In addition to these people who have made outstanding contributions, the celebrity guests who participated in the Spring Festival Gala are also among them.
Celebrity guest
As an indispensable part of the Spring Festival Gala, the star guests of the Spring Festival Gala will also get a certain number of audience seats.
These celebrities also have the right to invite their friends and family to accompany them to witness their wonderful performances and hard work.
In addition to specially inviting outstanding representatives and celebrity guests from all walks of life, the Spring Festival Gala also attaches great importance to the care for the behind-the-scenes staff.
The family of the staff
In order to allow the staff to devote themselves to the preparation of the Spring Festival Gala, their families will also be invited to watch the performance.
The efforts of the staff are the key to the success of the Spring Festival Gala, and they have paid months of hard work and countless rehearsals, and have contributed countless efforts to ensure the smooth progress of the show.
Inviting their families to watch the Spring Festival Gala is not only a recognition of the hard work of the staff, but also to allow them to reunite with their families at this special moment and feel the joy and warmth of the festival together.
In addition, the Spring Festival Gala will also invite some ordinary audiences.
Fan viewers
The program team will select the "lucky ones" in various ways, and the invitation to the Spring Festival Gala has become an extremely precious "privilege", which cannot even be bought with money.
They are fans of the Spring Festival Gala from all over the country, and they have long been full of expectations and love for the Spring Festival Gala program.
These audiences usually have no special contributions and identities, but it is their support and attention that makes the Spring Festival Gala an indispensable part of the Chinese New Year, and their attendance is the greatest affirmation of the Spring Festival Gala.
The scale of the Spring Festival Gala is extremely large, and although it has always insisted on not selling tickets to the public, this is the reason why the seats are still full every year.
So why do we stay in front of the TV every year to watch the Spring Festival Gala?
The significance of the Spring Festival Gala
The invitation to the Spring Festival Gala represents a symbol of status and the return of achievement, and is a sign of pride and pride for the invitee.
Whether it is a celebrity or an ordinary person, receiving the invitation to the Spring Festival Gala means that their efforts and efforts have been affirmed, and they will enjoy a precious moment with many top artists.
Zhao Benshan once said in an interview, "Those who can go to the scene are not simple people."
This remark also shows the "particularity" of the audience of the Spring Festival Gala.
We may not be able to watch the Spring Festival Gala in person, but we can also reunite with our loved ones at home, watch the Spring Festival Gala on TV, and unite with the national audience to feel the festive atmosphere and share happy moments.
After all, the most important meaning of the Spring Festival is to reunite with family members, share joy and warmth with each other.
Compared with watching the Spring Festival Gala on TV in the past, young people now don't seem to be keen on the Spring Festival Gala, so why is there such a change?
Material and spiritual life are different
The Spring Festival Gala has been accompanied by several generations, and since its birth in 1983, it has become a fixed ritual for Chinese to welcome the New Year.
In that era when material and spiritual scarcity were relatively scarce compared with recent years, the appearance of the Spring Festival Gala brought unprecedented laughter and laughter to people.
However, with the changes of the times and the advancement of science and technology, especially the rise of the Internet, the enthusiasm of the younger generation for the Spring Festival Gala seems to have declined.
This does not mean that they no longer value the show, but because its material and spiritual life is richer.
Today's young people can access a large number of videos, movies, variety shows and other entertainment products through the Internet anytime and anywhere.
These provide more choices for their lives, and they are also more in line with the aesthetics and interests of young people, so today's young people are relatively less enthusiastic about the Spring Festival Gala.
The needs are different
In addition, with the development of society and the acceleration of urbanization, the family structure of the younger generation is also changing.
In stark contrast to the past, young people today tend to work or study outside the country, and have fewer opportunities to be with their families.
While the Spring Festival Gala is meant to be a reunion, young people may be more likely to spend the holiday with their peers or gather at a relative's house rather than watch a show in front of the TV.
However, although the enthusiasm of the younger generation for the Spring Festival Gala has weakened, the Spring Festival Gala still carries the memories and emotions of several generations, and is an indispensable part of carrying the warmth of the family.
But in recent years, the various programs of the Spring Festival Gala do not seem to be satisfactory, and every Spring Festival Gala, the entry of "boring Spring Festival Gala" will always rush to the hot search.
So why is there such an evaluation?
"Taste" changes
With the development of the times, the content and form of cultural products such as the Spring Festival Gala that we watch have gradually transitioned to be determined by public interest, which makes the mainstream culture represented by the Spring Festival Gala unable to meet the cultural needs of the masses.
For example, young people participate more in various self-media platforms in their leisure time on the Internet, expressing their cultural interests and attitudes through creation, sharing, and liking.
At the same time, all kinds of Internet celebrities and self-media influencers have emerged on social media, who have attracted a large number of young audiences with their novel language and style, creating competitive pressure on the traditional Spring Festival Gala programs.
Therefore, while the Spring Festival Gala still pursues the traditional model, the audience has turned to other content that is more in line with their tastes, and it is natural that the Spring Festival Gala is "boring".
Singularity in the form of content
In recent years, the Spring Festival Gala has introduced many new technologies and new performance forms, however, the introduction of these methods has not been accompanied by corresponding content updates, causing the audience to lose interest in these programs.
Taking talk show performances as an example, they have attracted much attention in major variety shows in recent years, and they are also deeply loved by contemporary young people.
In this context, the Spring Festival Gala introduced talk show performances, hoping to attract the attention of young audiences.
However, due to the overall positioning of the Spring Festival Gala program, it is difficult to break through the content restrictions to show the true charm of talk shows.
This caused the talk show to be too "gentle" on the stage of the Spring Festival Gala, losing its original edge and impact, and the audience felt "bored".
To solve these problems, the Spring Festival Gala needs to pay more attention to the needs of the public and be more open to accepting diverse cultures.
While maintaining traditional culture, we also pay attention to the enrichment and innovation of content. Only in this way can the Spring Festival Gala be rejuvenated and become a cultural feast that the masses like to see.