2023 has passed, who is still questioning whether the joint venture can not make electric vehicles? SAIC Volkswagen and the ID. family are the answer!
According to the latest data, SAIC Volkswagen's cumulative sales of new energy vehicles in 2023 will reach 130,000 units, ranking first in joint venture new energy sales. Among them, the ID. family has become the "joint venture C" in the new energy market, with annual sales exceeding 109,000 units, a year-on-year increase of 53%, and cumulative sales exceeding 220,000 units, which has properly entered the first camp of mainstream electric vehicles. More importantly, from the second half of 2023, the ID. family has achieved both year-on-year and month-on-month growth for six consecutive months, which is not a second brand in China's new energy market in the same period.
In fact, since the ID. family entered the Chinese market in 2021, SAIC Volkswagen's new energy vehicles have become the leader among joint venture brands with excellent product strength and reliable quality. Among them, the "good-looking, easy-to-drive, and reliable" ID.3 is undoubtedly a phenomenal explosive model in the pure electric market this year.
Since entering the 120,000-unit segment in July, the ID.3's sales have been on a solid footing for six consecutive months, with sales reaching 19,000 units in December, doubling year-on-year sales. It can be said that the ID.3 is not only the first choice for 120,000-level pure electric vehicles, but also has become the "Beetle of SAIC Volkswagen in the pure electric era".
The ID. family has won a number of awards, and the "expansion" of the lineup is just around the corner
The ID. family's recognition among consumers is closely related to its excellent product capabilities. Taking ID.3 as an example, it can be described as a "unique" existence in the 120,000-level market, and domestic brands can only buy A0-class models at this price, while most of the joint venture brands are also "oil-to-electricity", so in terms of configuration, ID.3 is far ahead.
For example, the ID.3 comes standard with lane departure warning, active braking, fatigue driving reminder, front collision warning, full-speed adaptive cruise control, lane keeping system, battery pre-heating and other functions.
In addition, because the car is built on the MEB pure electric platform, it also has a good performance in terms of space. Although the ID.3 is positioned as a compact electric vehicle, the rear space is already on par with many mid-size cars, and the rear floor does not have a high protrusion, so there is no pressure to meet the comfort of the family.
Such an excellent product performance, in exchange for a well-known market response. In 2023, the ID.3 won the first place in the NEV-CACSI NEV user satisfaction pure electric compact sedan segment, which is the second time that the ID.3 has topped the list. In terms of power, the car also won two awards: the 2023 "China Heart" annual power "Top Ten New Energy Vehicle Power System" and the second world's top ten electric drives.
In addition, other products of the ID. family also have excellent market performance, such as the new 2024 ID.4 X, whose excellent product power is destined to reshape the landscape of this market segment and bring consumers more value-for-money choices.
And for those consumers who hold coins to buy, the ID. family is also enough to meet everyone's expectations. This year, SAIC Volkswagen is about to launch ID.NEXT, further improving the product matrix, which can be regarded as a "sweet crit" to the mid-to-high-end pure electric car market. In the future, the ID.Buzz is also expected to be introduced by SAIC Volkswagen within the year, fulfilling consumers' feelings for Volkswagen T1 and personalized car needs.
Before the soldiers and horses moved the grain and grass, the ID. family played with the user
The ID. family can be among the first echelon of the new energy market, which is inseparable from the support and recognition of users. When it comes to recognition, the marketing methods of the ID. family since its birth can be said to have won the attention of young people.
For example, in the past two years since the ID. family entered the Chinese market, it has focused on new retail formats, and the model of direct connection between online and offline users is infecting more and more young users. At present, more than half of the post-80s and 90s users of the ID. family understand the ideas of young people better than other joint venture brands.
At the same time, the official also often organizes some interesting activities for users of the ID. family to participate in, such as the "ID.RUN Together" theme activity, ID. carnival activities, and so on. In the communication with young users, SAIC Volkswagen can be more clear about the ideas of young people, and carry out double upgrades in products and marketing models.
As the traditional strength of SAIC Volkswagen, the ID. family has also laid a complete dealer network and made innovations to meet the needs of young users, such as the ID. family currently provides personalized modification services, and has launched services such as color change film, starry sky canopy film, wheel hub modification, digital key and so on, to meet the diverse needs of young users.
Combined with SAIC Volkswagen's sales performance in 2023, it is an indisputable fact that it has successfully occupied a place in the new energy market. After the ID.3 entered the 120,000-level market, the sales of the ID. family also rose, becoming a well-deserved new energy pioneer among the joint venture brands. It is believed that with the gradual enrichment of ID. family products, SAIC Volkswagen New Energy will enter a new stage.