Feng Xiaogang's film works have always attracted much attention, but his latest work "If You Are the Truth, Do Not Disturb 3" has been criticized in a promotional video, causing controversy about poor box office.
This box office slump gave the film a less-than-ideal start, and audiences and critics also raised some questions and criticisms about the film.
First of all, the story of the film is set in 2031, and it tries to introduce sci-fi elements such as artificial intelligence androids. However, this setting failed to be recognized and loved by the audience.
Some viewers felt that the setting seemed too abrupt and that it was not plausible and coherent in terms of plot and logic.
This has led to the audience's unacceptability of the film's plot, which reduces their movie-watching experience.
In addition, the jokes and plots used in the film were accused of using outdated memes and awkward passages that failed to resonate with the audience.
In terms of the form of cinematic representation, some critics have pointed out that there are problems with the use of color in cinema. Although the picture presents a gorgeous dopamine youthful tone, this mismatch with the elderly protagonist Ge You has become the focus of controversy.
This visual stylistic incongruity bothered viewers and was an important aspect of the film's criticism.
On the other hand, the promotional video has also laid hidden dangers for the box office trend of the film to a certain extent.
As the first means of publicity for the film, the promotional video is not only attracting the audience, but also an important part of the formation of the film's reputation. However, the promotional video is out of place or fails to fully show the essence of the film, which leads to lower audience expectations for the film and affects the box office performance of the film.
However, this does not mean that Feng Xiaogang's films have lost their market and creative value. Film, as a form of artistic expression, is diverse, and the tastes of the audience are also diverse.
While the film has encountered some challenges at the box office and word-of-mouth, it doesn't mean that it has lost its value on all levels.
Perhaps, the unsatisfactory performance of "If You Are the Truth, Do Not Disturb 3" is also an accumulation of experience, which can also bring more reflection and breakthroughs to Feng Xiaogang's future creation.
In general, as a work of art that brings together directors, screenwriters, actors, etc., the success of a film depends not only on box office performance, but also on the emotional resonance and ideological value brought by the film itself.
Feng Xiaogang's "Do Not Disturb 3" may have encountered some difficulties, but that doesn't mean his creative talent will be questioned.
For filmmakers, failure is not terrible, it is important to learn from failure and accumulate experience for better work.