As one of the most important annual cultural events in China, the Spring Festival Gala (referred to as the Spring Festival Gala) has always been loved by the audience for its national participation and joyful sharing. However, in recent years, with the development and change of society and the diversification of audience tastes, the ratings of the Spring Festival Gala have shown a downward trend year by year. Especially in the 2024 Spring Festival Gala, due to the addition of Sun Tao and Jia Bing, it has aroused heated discussions among netizens, and some people even said that if this continues, the Spring Festival Gala should be stopped as soon as possible.
The scene of the Spring Festival Gala
Sun Tao and Jia Bing, two comedians with extensive influence in the industry, their addition has undoubtedly added new elements to the Spring Festival Gala. However, their performance did not live up to the expectations of the audience. Sun Tao's performance style is biased towards traditional sketches, while Jia Bing is good at making dumplings. While their performance skills are impeccable, their work lacks novelty and fails to resonate with audiences. This is also the reason why many viewers are disappointed with the 2024 Spring Festival Gala.
First of all, the audience of the Spring Festival Gala has changed dramatically. In the past, the main audience of the Spring Festival Gala was middle-aged and elderly people, who had deep feelings for traditional sketches and cross talk. However, with the development of society and the rise of the younger generation, the audience of the Spring Festival Gala has become younger and younger. These young people's needs for entertainment are more diverse, and they want to see new, interesting and creative performances, rather than repeating the old routines of the past. Sun Tao and Jia Bing's performances obviously can't meet their needs.
Secondly, the program content of the Spring Festival Gala also needs to keep pace with the times. In the past few decades, the Spring Festival Gala has been an important carrier of Chinese culture, which has spread traditional Chinese values and cultural concepts through various forms of performances. However, with the development of society, people's perceptions are constantly changing. Today's audiences pay more attention to the innovation and breakthrough of the program, rather than blindly inheriting and copying. Sun Tao and Jia Bing's performances, although skillful, lack innovation and breakthroughs, which is also an important reason why they cannot attract audiences.
Zhao Benshan's evaluation of the Spring Festival Gala hit the nail on the head
Finally, the organizers of the Spring Festival Gala also need to reflect on their strategies. In the past few years, the Spring Festival Gala has been trying a variety of new performance forms and program content, but the effect is not ideal. This may be because the organizers of the Spring Festival Gala are too focused on the change of form and ignore the quality and depth of the content. Whether it is Sun Tao or Jia Bing, their performances need to be supported by in-depth content. If it is just a superficial joke and funny, then such a performance will not be able to touch the hearts of the audience.
Although the Spring Festival Gala is facing many challenges now, we still expect him to make changes. We believe that as long as the Spring Festival Gala can continue to innovate and progress, then it will be able to win the love of the audience again. After all, the Spring Festival Gala is not just a program, it is also an important carrier carrying Chinese culture and traditions.
The question is, will you watch this year's Spring Festival Gala?