#Headline Premiere Challenge#
chose to release "If You Are Honest Do Not Disturb 3" on the eve of New Year's Day, I wanted to take advantage of the long holiday to make a lot of money, but the box office reputation hit the street, not only Feng Xiaogang wondered, I am afraid netizens also wondered. This series of movies spanning 15 years not only witnesses the rapid changes of the film industry, but also represents the feelings of netizens.
In 2008, directed by Feng Xiaogang, Ge You, Shu Qi, Fan Wei. The romance film starring Hu Ke and others, "Do Not Disturb If You Are Sincere", was released in Chinese mainland.
As soon as the filming of the movie ended, Shu Qi shouted liberation, leaving a classic photo hanging on Wang Shuo's body. Among them, Wang Shuo's one hand was behind his back, and the other hand was not touched by Shu Qi, and the two of them smiled brightly at the camera.
At that time, Shu Qi was very young, his appearance was online, Feng Xiaogang's sword was not old, and he achieved a box office of 260 million with this movie.
In 2010, "If You Are the Truth, Do Not Disturb 2" was released, it was still the original cast, this time while the iron was hot, the audience's feelings for the first part were still there, and the box office of 470 million was still obtained, which was directly doubled compared with the first part.
Now, 13 years have passed, Feng Xiaogang led a team of people to bring "If You Are Honest Do Not Disturb 3" to be released, after many years, Feng Xiaogang thought that his feelings were still there, but the movie was released for 3 days, and he hit the street directly, with a score of 6.2!
Regarding the dismal ending of "If You Are Honest Do Not Disturb 3", Hu Xijin forcibly explained, called Ge You, Shu Qi was not convinced, the whole film of "Non-Sincere 3" is brightly colored, which is both touching and pleasing to the eye. I think many people don't understand this film and don't understand Feng Xiaogang.
Is there really no one who understands Feng Xiaogang, or is it no longer effective to rely on selling feelings? Eating the old book, there is no new idea, it can't attract people, I believe that the audience who has seen it has a bright heart. Netizens complained about Ge You, Shu Qi, two people in their fifties and sixties who are more than 100 years old, have no interest in watching them fall in love.
And this time Andy Lau and Liu Yase starred in "Sneaking" at the bottom, before the screening, Andy Lau and Liu Yase starred in a husband and wife love sweet CP, the two of them gave out candy in public many times, Liu Yase smiled very sweetly, but the audience looked awkward.
After all, the 28-year-old age difference between the two people, such a forgetful intimate interaction, holding hands, touching the forehead, hugging the waist and back, Andy Lau was almost complained by netizens that the evening was not guaranteed.
"If You Are the Truth, Do Not Disturb 3" and "Sneaking" are dismal at the box office, and they seem to be a declaration of war against selling feelings, no matter how big a director or how big a star, the audience spends money to see happiness, not old stories to sell feelings.
is also a director of the same level, although Zhang Yimou's "Man Jianghong" is suspected of commercialization, but it can't bear to be watched by everyone, Zhang Yimou's success is compared with Feng Xiaogang's dismal ending, and the gap is self-evident. Zhang Yimou has been constantly expanding his territory on the road of film, bringing the audience a novel experience.
Putting aside the meaning of the movie itself, if you can make everyone laugh and cry in the cinema, the audience will feel the value of the ticket.