Text/Muqiao Jane
Edited by Mujo Janeko
New Year's Day is building momentum, and the new year and new movies are here again.
At the beginning of the new year, which movie are you going to go to the theater to enter the pit?
This New Year's Day, many new movies have begun to be released, all kinds of publicity gimmicks are flying all over the sky, and the domestic film market is as lively as flowering.
From December 30, 2023, various types of New Year's Eve movies have begun to build momentum.
If you start from the pre-sale, then "Twinkle Twinkle Twinkle Star" must be at the top of the list.
You must know that with the blessing of the previous online dramas, this movie has already accumulated a large number of loyal fans of online dramas before it was broadcast, laying the foundation for the box office.
The suspense left by the online drama at the end has made many viewers never forget. Is it Zhang Wansen who is holding the umbrella? Has Lin Beixing and Zhang Wansen's regrets been resolved?
coupled with the most out-of-the-circle sentence - "Zhang Wansen, it's snowing", it makes the marketing of this movie overwhelming.
On New Year's Eve, young couples flocked to the cinema to wonder if the movie had filled the regret of the online drama.
Not only will the audience do things, but even the theater has prepared a gift package this time.
In order to cooperate with the sentence "Zhang Wansen, it's snowing", this time the theater also specially arranged a snow field, and at the end of the film, there was a manual snowfall, which directly filled the audience's experience.
The theater is happy, the audience is excited, but the sweeping aunts are emo, Zhang Wansen is finally snowing, are you excited?
Although this movie is very well promoted, judging from the current film reviews, the movie version still has a lot of slots.
may be to satisfy the audience of the drama version, and the plot in it makes many non-drama fans look very nonsensical.
On the third day of release, the box office has already dropped a lot. It seems that good publicity is not enough, and the plot must attract the audience.
Released at the same time as "Twinkle Twinkle Twinkle Star" is a re-release of "Your Wedding".
is also a love-themed film, and the slogan of this movie is: "The movie can be re-released, but we can't do it again." ”
Such a philosophical slogan made the little couples decide: Look at it! Our love must persist all the way to the end, and we must not reopen the plate.
Although the publicity is okay, Zhang Ruonan's appearance and Xu Guanghan's charm are quite good, but the plot of this movie is really a little difficult to help but smile bitterly.
The audience went in expectantly, and came out in a daze, just crying with Zhang Ruonan, and they didn't know what they were talking about after reading it.
Most of the movies in the New Year's file are promoted with various sentimental slogans, but the actual effect is thousands of miles away from the publicity.
But we can't kill it with one shot, there are still excellent movies.
The movie "Goldfinger", jointly produced by the mainland and Hong Kong, was released during the New Year's Day holiday, and the box office has exceeded 17 million, which can be described as a real dark horse.
The movie is starring Andy Lau and Tony Leung, two powerful celebrities, and the whole movie is still a classic Hong Kong film in terms of scene layout, line style, and character building.
However, this time it is different from previous Hong Kong films that it is no longer the theme of the underworld bosses who fight and kill, but a series of plots are unfolded against the background of the high-end and high-grade financial circle.
Tony Leung plays Chen Yiyan, the boss of Jiawen Group in the film, who is a very powerful boss who led the entire group to the position of the industry leader within a few years.
At first, Chen Yiyan was just an ordinary worker, but because of his vicious vision, he aimed at Hong Kong's real estate development.
After recognizing this matter, Chen Yiyan was determined to take a gamble, so he tried to attract investment and sponsorship for himself through the relationship between all parties.
But things are not as simple as imagined, and many bigwigs don't know the origin of Chen Yiyan, so they ignore it.
Some people despise him even more, thinking that he is whimsical.
But Chen Yiyan did not give up because of these treatments, but trampled on these indifferences, and he was deeply motivated to climb up even more.
God pays off, and Chen Yiyan finally achieved his goal.
Although it sounds like an inspirational story, it is actually not, Chen Yiyan's prototype character is the most ruthless villain in Hong Kong's "Jianing case".
And for Tony Leung, this role is very different from the previous roles and is full of challenges.
For the audience. Seeing Tony Leung like this is also more fresh.
After its success, the financially strong Chen Yiyan Group soon attracted a large number of shareholders to participate in the shares.
But the group has experienced some changes, and its wealth has been hit hard.
The most unfortunate are not the top management of the group, but the innocent shareholders.
The top management of the group, represented by Chen Yiyan, did not actually receive much loss, but skillfully withdrew from this crisis.
However, the shareholders who suffered serious losses refused to bear the blame, so they sued the group to the court to seek justice for themselves.
Liu Qiyuan, as the director of the senior investigation team, is played by Andy Lau.
In the course of his investigation into the syndicate, he discovered that this was not a simple incident in which the syndicate was blocked.
Behind the leader Chen Yiyan, there is a very large organization that is secretly controlling the direction of things.
Many people don't know much about this field of finance, and think that it is like in a TV series, where elite men and women wear expensive clothes and work with a computer crackling.
But in fact, the chaos in the financial circle is not the same as the chaos in the entertainment industry, it is more closely related to money.
Therefore, the subject matter of this movie is relatively very sensitive, and it is impossible to pass the review if the plot is slightly wrong, and the audience is also hung up when they watch it.
In addition to the protagonist, this movie also works the casting of supporting roles, and what we see are powerful actors like Cai Zhuoyan and Ren Dahua.
Although their performance in the movie is slightly inferior to the leading role, their performance also plays a big role in the plot.
Although Hong Kong movies in recent years have not been as popular as before. But the movie "Goldfinger", both in terms of actors and plot, can see that a lot of effort has been put into it.
And the current score is also very high, and the box office has exceeded 100 million on the first day of release.
and "If You Are Honest Do Not Disturb 3", directed by Feng Xiaogang and starring Ge You and Shu Qi, is far behind.
On the occasion of the New Year, it is also a very worthwhile experience to come to the cinema to watch the actor play on the big screen.
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