Recently, there has been a slightly outrageous consumer dispute that has attracted attention.
The guy in the video bought a bowl of wontons, probably thinking that the seasoning in the store was more suitable for the taste, so he would add a few more spoonfuls every time he came.
But the owner of this shop felt that he had a huge cost loss, and said that it was too late and that it was too fast, and he scolded and pointed to the door to let the guy go.
The guy stood in place and resisted, wanting to communicate with the boss: "You sit down, I'll eat." "
Unexpectedly, the boss was also a tendon: "I'm the boss, I can't sit down! I'll tell you to get out of here!" and opened the door of the store.
The clerk was still shouting: "How many spoons have you added, I add too many every time I come!"
The guy felt helpless and had to leave, but he didn't expect the boss to still shout: "Pay me!"
A "member arrives at 10 yuan" is particularly ironic.
As soon as the video circulated, it caused public outrage, and the wonton shop was also ordered to investigate.
For the sake of a little seasoning cost, the boss issued an eviction order to smash the signboard, which can be said to be worth the loss.
Long-term business prosperity is always customer first.
01
If you want to get big benefits, you have to be willing to take a small advantage
One summer vacation in middle school, there was a newly opened badminton hall near my home, and you could use the venue for free during the trial operation, but the environmental facilities were relatively basic and there was nothing particularly eye-catching.
My friend and I played a few games of badminton during the soft opening period, and we thought that if it was officially opened, we would be able to get a card from now on.
But when I came to the venue the next day and was about to start playing, I was stopped by the staff to pay the fee, claiming that the trial operation period had ended.
I asked him, how much does it cost to fight?
The staff replied, 25 yuan per game.
At that time, WeChat payment was not yet popular, and my friends and I didn't bring much pocket money with us, and when we put it together, it was enough for 23 yuan.
My friend tentatively asked the staff, can you let us play for 23 yuan first?
But he just didn't speak, looked at the two of us students with a disgusted expression, told us to leave, and said, "What kind of badminton are the two children playing if they don't have enough money?"
Since then, I haven't been to this badminton hall on my own initiative.
Later, when I passed by, I looked inside, and there were only a few people waving their beats.
Later, this badminton hall posted a notice of "façade transfer".
If the staff had allowed us to do so in a different way, the results would have been different, but I usually have a natural liking for such a shop, and I might bring new friends to visit next time.
The exact opposite of the experience was:
On a trip, because of traffic jams, we arrived at the hotel at 10 o'clock in the evening, and missed the time for the distribution of breakfast coupons for online booking.
However, everyone didn't take it to heart, checked in normally, and when the front desk staff handed us the room card, they suddenly smiled and said: "You have a hard journey, I will renew the breakfast coupon that was not issued to you with employee benefits, and you can have a normal meal tomorrow." "
This move made everyone who was tired show a smile and thanked the front desk.
Maybe this is a marketing tool, but it will not affect the disgust of consumers, but will deepen the good impression of the hotel and subtly expand its own reputation.
In fact, this hotel has also become a national chain brand, and it is rare to see bad reviews.
It is understandable that the cost of doing business is distressed, but if you don't have flexible marketing, it will seem that the boss pattern is too small, you can't attract big customers, and you can't do long-term business.
Long-term business prosperity is always customer first, so that consumers can appropriately "take advantage", there will be big benefits.
02
If you want to have one less dispute, you need to be more patient
In the business field, harmony makes money.
If you put a face on the score with consumers, you will definitely go wrong.
I once looked at shoes at a shoe store, and when I walked in, the staff was very welcoming and recommended new models to me.
I took a fancy to the first pair and tried it on a little squeezed, so I chose the second pair, but this pair didn't feel comfortable on the feet.
And at this time she began to gush: "These shoes are beautiful, and the size is only this one, it is difficult to find ......"
I politely refused her, because her shoes did not fit properly and would surely sit idle.
I took off my shoes and gave them back to her, and she immediately pulled her face and said in a voice that I could hear in a small voice, "Why don't you buy and try so many pairs!
I'm so angry and funny, I've only tried two pairs, what's more?
Besides, the quality of the shoes is really average, otherwise why bother to visit other stores?
I didn't argue with her, but I knew that if someone else was going to get into the horns, a scolding war was inevitable.
The mysterious luck of wealth is often hidden in daily behavior.
The attitude is better, even if the customer does not have the desire to buy, it will rise again.
There is another little story:
My friend went to the northwest for a tour, and the tour group took them to a jade processing store. My friend got out of the car to visit with the psychology of "if you can't buy it, don't buy it", and a salesman brother came next to him.
My friend said awkwardly, "You don't have to follow me, I don't want to buy it." "
The little brother patiently explained: "It's okay, this is my job, you can just go shopping, call me if you need to explain." "
Seeing that the little brother was friendly, his friend had no choice but to acquiesce to let him follow.
But in front of the dazzling array of jade, my friend was a little curious, and asked the little brother to help introduce a few to take a look.
When the friend was embarrassed, the little brother immediately changed to another lower price or a new style of jade to introduce, and did not ridicule or ridicule his friends because of this.
As he spoke, the companions who came over on the side were interested and took a fancy to a high-priced safety buckle.
When he finally left the scene, the little brother successfully sold three types of jade. This may be his best result for a crowded store.
Because of his patience and friendly attitude, he has won the trust of consumers and made customers with purchasing power feel at ease to place orders.
With less anger and more patience, disputes will turn into a pleasant deal for both parties.
03
At the end of the money transaction is humanistic care
There is a sentence in "The Book of Ordinary Business" that says it well:
"As long as you think about altruism, you think about improving your faith. "
The world is bustling, all for profit, the world is bustling, all for profit.
It is human nature to make money for profit, but if you make money while also benefiting others, you will definitely go further.
Why did the Li Jiaqi incident, which had caused great controversy before, anger everyone? It was because he had climbed up from the bottom and forgotten the difficulties of all sentient beings.
An eyebrow pencil of 79 yuan is insignificant for his live broadcast room, which is indeed nothing, but for the ordinary majority who are still struggling for a living, it can cover several days of daily expenses.
The "where is expensive" in his mouth hurts many people who strive to create a better life.
If you don't belong to your home, you don't know the cost of firewood, rice, oil and salt.
Dong Yuhui, who is also an anchor, why was he maintained by everyone in the small composition incident? In addition to his talent and knowledge, he loves his simple kindness and is really what consumers think.
When he saw 399's shampoo, he could directly question: "Can this be washed to become handsome?"
He can dissuade people from impulsive consumption, instead of selling all at once, driving everyone's emotions.
is also because of this kindness, more than half of the tens of millions of fans selected by Dongfang are attracted by Dong Yuhui, so when Dong Yuhui's ability is denied, everyone will be so excited to defend him, and various business tycoons are willing to throw olive branches.
Making money is for a living, and making a lot of money requires more humanistic care and altruism.
Write at the end
As the saying goes: "Those who love love to return, and those who are blessed are blessed." "
In the disruptive business world, it's not easy for anyone.
With a gentle and kind heart, it may seem that there will be no gains in the moment, but it will bring endless blessings.
If the boss of the opening video thinks that the seasoning is expensive, he can kindly remind the customer to add it appropriately and advocate the disc action, and everyone will understand the painstaking effort.
Instead of driving away customers with anger and speaking ill of each other, he ended up having his store closed and being scolded by tens of thousands of people.
Whatever you can give, you will reap.
Just like the nationally renowned "Fat Donglai Supermarket", as a hypermarket, it will not shout at customers to buy non-stop, but will label instructions for each product category, introduce how to use this item, and persuade everyone to buy on demand.
This point is far more than its peers by several streets. And it is precisely because of this meticulous service to customers that "Fat Donglai" has stood tall and accumulated countless praises.
Gold and silver cups are not as good as the customer's good reputation.
Don't be anxious for quick success and quick profit, and hurt the way to make money for a long time.
I wish all the bosses a prosperous business and consumers have a pleasant buying experience.
Author|Caviar Bai Zhou
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