On the golden "cash cow", dragons, phoenixes, toads and other beasts gather together, as long as you move slightly, the "gold coins" will fall straight down...... Do you want to experience such a novel New Year's prayer for yourself?
On the first day of the New Year in 2024, the "New Year's Blessing" launched by the China Three Gorges Museum in Chongqing - the New Year's cultural and creative release and digital interactive product experience issued a warm invitation to the general public and tourists: "Entering the new year, let's all shake out the 'blessing' together!"
On the morning of January 1, as soon as the upstream news reporter walked into the ecological gallery on the right side of the first floor of the exhibition hall of the Three Gorges Museum, he was attracted by the strong festive atmosphere of the New Year. In addition to the red lanterns, the "Money Tree" series of cultural and creative products of various "New Year's Shake Fortunes", as well as the exclusive seals of this event that have just been launched, have attracted the curious eyes of a large number of citizens and tourists.
The reporter approached and found that the Three Gorges Museum brought to you this time has two main points worth paying attention to. First of all, based on the traditional elements of Chinese culture, the well-designed series of cultural and creative products are "Ward off Evil and Make Money", "Fortune and Treasure", "Ruyi Baiji" and "Dragon Turns Away" and "Money Tree".
Among them, there are chic and cute beautiful badges, as well as very practical bookmarks. "The entire 'Money Tree' series of cultural and creative products is ancient, beautiful, refined, elegant and lovely, implying auspiciousness, wealth, wisdom and auspicious wishes. At the release ceremony, Mu Fengjing, Secretary of the Party Committee and Director of the Three Gorges Museum, said.
As another major focus of the "New Year's Shake Fortune" series of experience activities, the "Money Tree" digital interactive products also gathered a lot of popularity at the scene. As mentioned at the beginning of this article, there is a human motion catcher in front of the golden "cash cow" LED backdrop. "As long as everyone walks in front of it and makes a move, the 'gold coins' on the 'cash cow' will fall with a bang...... according to Zhang Tiannuo, the designer of the digital interactive product, and each audience will get a blessing at the end of the experience.
"We have prepared a total of 16 blessings for everyone. Zhang Tiannuo told reporters with a smile that the "cash tree" also "inhabited" dragons, phoenix birds, toads, turtles, lions, unicorns and other wild beasts. "You can come and try it out and recognize it for yourself. In addition, Zhang Tiannuo also specifically mentioned that everyone's actions are different, and the number of "gold coins" falling is also different, "How can you make the 'cash cow' drop more 'gold coins' and accumulate more blessings, you can try it yourself." ”
As the first digital interactive product with the theme of "cash cow" in China, the Three Gorges Museum naturally has a great background behind this new cultural and creative product.
What is a cash cow? It is a kind of utensils that are more common in the tombs of the Han to the Three Kingdoms period in the Bashu region, it is usually divided into two parts: the body of the tree and the base of the tree, and the branches and leaves of the body are mostly cast by bronze leaves; the tree base is carved with various patterns and patterns, the subject matter is diverse, the connotation is rich, most of them are Rui beasts, which means auspiciousness and ward off evil spirits, and reflects the wish of the people at that time to "pray for blessings and wealth, ward off evil spirits and eliminate disasters". At present, there are about 15 "cash cow seats" in the collection of the Three Gorges Museum.
"We have been thinking about 'how to better promote the revitalization and sustainability of cultural relics'. Mu Fengjing told reporters that this time he carefully selected the most representative Eastern Han Dynasty gray pottery evil cow seat, Eastern Han Dynasty gray pottery pig-shaped money tree seat and Eastern Han Dynasty red pottery sheep toad money tree seat, extracted the above cultural relics elements and auspicious meaning, after repeated polishing, research and development, launched today with the public, tourists to meet the "money tree" cultural and creative products and digital interactive products. "Through experience and feeling, you can learn about the story of the cultural relics of the 'cash cow'. We also hope to send the best wishes for the Chinese New Year to the general public and tourists in this way!"
Mu Fengjing said that the Three Gorges Museum will continue to use "cultural and creative products + digital technology + interactive experience" and other ways to allow the audience to understand the story of cultural relics at the same time, perceive the beauty of life given by traditional Chinese culture, and can also bring home cultural and creative products that are both knowledgeable, interesting and practical. "Next, we also plan to hold a national museum cultural and creative products 'Hero Conference', and I believe that there will be more abundant excellent cultural and creative products dedicated to everyone. ”
In addition, Mu Fengjing also specifically mentioned that the Three Gorges Museum is about to start a two-year renovation action, "to build it into a complete Three Gorges Cultural Center." Among them, there will be a large number of cultural relics activated products to meet you. For example, the Eastern Han Dynasty portrait stones and sculptures in our collection are connected like a rich comic book, and we will use modern virtual reality, augmented reality and other technical means to activate it into an animated film to vividly reproduce the atmosphere of the Han Dynasty. ”
It should be reminded that this "New Year's Shake Fortune" digital interactive product experience activity will last until February 24. Interested citizens and tourists can go to the ecological gallery on the first floor of the exhibition hall of the Three Gorges Museum to find out.
Upstream news reporter Qiu Jinyi