At the beginning of the new year, VOYAH delivered 10,017 new vehicles, exceeding the 10,000 mark, a year-on-year increase of 479%, and in 2023, its cumulative deliveries were fixed at 50,552 vehicles, an increase of 1.6 times compared to the previous year.
Successfully entered the 10,000 club, which can be called a perfect conclusion. In 2023, VOYAH not only achieved the annual "small goal" ahead of schedule, but also ushered in a wave of "seven consecutive increases" from June of that year. In 2024, this ascendant situation is pushing VOYAH to move steadily forward on the new track, and its sales performance will continue to be refreshed, which is destined to be a high probability event.
From a broader perspective, in the era of change when the electrification and intelligent connectivity of the automotive industry are speeding up, the industrial structure is being deeply reconstructed, and the "involution" of the automotive industry is intensifying, VOYAH has shown a steady attitude, which is a template for central enterprises created by VOYAH as a "new strength of China's car manufacturing" in the practice of high-quality development.
Therefore, VOYAH's highlight performance is not just a case of a company's sales upturn, but should be interpreted as a sample of China's economic pursuit of high-quality development. At the recently concluded Central Economic Work Conference, it was clear that "adhering to high-quality development is the last word in the new era", and put forward the twelve-character policy of "seeking progress while maintaining stability, promoting stability with progress, and establishing first and then breaking", which will also become the main theme of economic work in the near future. In the face of the new normal and new requirements, as one of the "Double Hundred Enterprises" of the State-owned Assets Supervision and Administration Commission of the State Council, how should VOYAH take advantage of the trend and forge a path to achieve high-quality development?
In fact, VOYAH has already begun to actively explore this aspect. As mentioned earlier, VOYAH's sales have risen for seven consecutive years, behind the dazzling data, people should pay more attention to how VOYAH, which adheres to long-termism, has relied on steady progress in exchange for this accumulation.
You must know that the competition between car companies is, in the final analysis, a competition of product power and a competition of technical heritage. From the beginning of the brand's establishment, VOYAH has established the policy of full-stack self-research of core technologies, and has made a comprehensive layout in the fields of new energy vehicle platform, three-electric, electronic and electrical architecture, battery, body, chassis and so on. Through the self-developed centralized SOA electronic and electrical "Tianyuan Architecture" and super multi-mode hybrid technology "Lanhai Power", as well as ESSA native intelligent electric architecture, amber and mica batteries, intelligent chassis and other technologies, VOYAH has a solid technical foundation, which is the "king bomb" hole card of VOYAH to usher in explosive growth in 2023.
While consolidating the technical base, VOYAH also plays the role of the "locomotive" of central enterprises to drive the technological improvement of the entire new energy vehicle industry chain. Under its traction, related components, including air spring systems, dimmable canopies, variable damping shock absorbers, etc., have completed a breakthrough in localization from 0 to 1, breaking the monopoly of foreign parts on related parts, and thus realizing the feedback and empowerment of China's new energy vehicle industry.
At the product level, VOYAH has spent three years creating three products, all of which are high-quality products. In April 2023, the listing of VOYAH Chasing Light has formed a high-end product pattern of "SUV + MPV + sedan", and completed the strategic layout of "three cars in three years and three categories in three years". Especially in the second half of last year, VOYAH ushered in the update and expansion of the product matrix of the whole series - the new VOYAH FREE, the new VOYAH Dreamer, and the VOYAH Chasing Light PHEV were launched one after another, which are industry leaders in various dimensions such as safety, reliability, luxury, driving control, and intelligence, and have also successively become the official and only designated car for national ceremonies, international forums, large-scale conferences, and cultural celebrations such as the Boao Economic and Security Forum, the China-Africa Economic and Trade Expo, and the China-Nordic Economic and Trade Cooperation Forum. In order to maintain the leading position of product strength and continue to meet the needs of users, VOYAH also actively listens to user feedback, continuously carries out OTA upgrades of products, and upgrades more than 100 optimized functions in 2023 alone, achieving continuous iteration and common use.
The corresponding to "stable" is "real". In the impetuous context of new energy vehicle marketing, which is based on traffic and is full of various gimmicks of "the best within 5 million" and "no opponent within 10 million", VOYAH is one of the few brands that stick to its original intention and impress users with products and services. However, VOYAH, which does not play excessive marketing and does not play side balls, has also won more and more fans for itself, relying on excellent quality and adhering to the original intention of user-centricity. Taking product safety as an example, all VOYAH models also meet the five-star safety design standards such as C-NCAP, E-NCAP, A-NCAP, and C-IASI, covering the world's strict regulations, using the world's first 2000MPa integrated thermoforming laser tailored door ring and 2000MPa aluminum-silicon coated door anti-collision beam, as well as baby-grade skin-friendly and environmentally friendly fabrics, non-volatile water-based paint, etc., to provide users with comprehensive protection from the dimensions of life and health. Another detail, the hardness of the paint film of the vehicle, foreign high-end brands generally require to reach B grade, but VOYAH requires that it must reach a higher level of HB grade. Not to mention the resulting increase in costs, this kind of almost "paranoid" self-increase alone has added a lot of points to VOYAH's user reputation.
Of course, the market has not failed to live up to this perseverance, since June last year, the sales volume has increased month by month, and the year-end closing of the 10,000 car club has been successfully entered, isn't it the best praise for the "doer" VOYAH! In addition to attracting users with high-quality products, VOYAH has also built a user relationship with users like a partner, and continues to repay their trust. Lu Fang, CEO of VOYAH Automotive, once said: "The relationship between VOYAH and users will not be terminated by 'selling', but will maintain the relationship until the stage of using and owning the car, and treat the user as a friend who knows each other." Whether it is the establishment of a "user committee" for users to participate in the whole link and contribute to VOYAH, or the "2023 Voyah Night" that attracts more than 5,000 people, it reflects this symbiotic and co-growth relationship. On the eve of last year's Guangzhou Auto Show, the landmark "Xiaomanwaist" Canton Tower in Yangcheng was chartered by 168 VOYAH owners to make a high-profile "call" for the upcoming VOYAH Chasing Light PHEV. At the end of December last year, a group of representatives of VOYAH PHEV owners were sent to the famous NASDAQ screen in New York, and a few days later, the youthful and confident faces of VOYAH owners appeared again on the landmark screens in Chongqing, Wuhan, Guangzhou, Shanghai and other places, continuing the tradition of VOYAH leaving the "C position" to users. Such a two-way rush also proves from one side why VOYAH's sales can continue to grow.
Keep integrity and innovation, and achieve steady and far-reaching results. In 2023, VOYAH, which practices high-quality development, has achieved a historic leap in both quantity and quality, not only continuing to expand its territory in the domestic new energy vehicle market, but also going overseas to many European countries, constantly refreshing the height and influence of Chinese brands on the world stage. Standing on the new starting line, just like Lu Fang, CEO of VOYAH Automobile, said: as long as we continue to adhere to our original intention and continue to innovate in 2024, we will definitely be able to do everything in the examination room of new energy vehicles. In the new year, we look forward to VOYAH continuing to write a "steady and progressive" model for the automotive industry and the Chinese economy.
Upstream News Wu Jian