It's New Year's Day again, my friend is running a women's clothing store, she bought almost 800 down jackets, ready to make a lot of money, who knows that the result is not what she imagined at all.
It's been a few years since my friend opened a women's clothing store, and everyone said that the business of the physical store is getting worse and worse, but her business is thriving and getting bigger and bigger.
In previous years, she only opened one storefront, and this year she has expanded to two.
She guards a store by herself, and she has hired an employee to help her guard another store.
These days coincided with New Year's Day, and she knew that I was on holiday, so she told me very early that there would be activities in the store on New Year's Day, and I was afraid that one person would not be busy. So I asked her to do her a favor.
When I arrived at the store, I saw that she had a lot of down jackets, and I asked in particular: Is this an event very discounted?
Friend: Yes, for the holidays, I would also give back to my new and old customers. All down jackets are tag prices, 5% off, and then 50 yuan off.
Me: Ah, this discount is too big, aren't you going to lose money?
Friend: No, for example, the tag price on my body is 680, 340 yuan for 5 discounts, 290 yuan for 50 minus, and I can earn more than 110 yuan for a piece of clothing!
When I heard her words, I was stunned, I didn't expect the down jacket to be so profitable, and the cotton jacket was cheap, I know, but this is a down jacket of 90 white duck down.
While chatting with friends, customers began to arrive in the store, and we started to get busy.
It's really interlaced like a mountain, in my layman's opinion, the down jacket in her store is really cheap to discount by 50, and some are only more than 200 after the discount, which is really not expensive.
So in the morning we sold 8 pieces without a hitch.
At eleven o'clock, two customers came, they looked to be about 40 years old, and it happened that there were a few long black down jackets in a friend's store that were favored by one of the eldest sisters, because they were long, and the filling volume was 300 grams, which was relatively more expensive than other styles.
The tag price of this dress is 798, and if it is discounted in half, it will be 349 yuan if it is less than 50.
At that time, this eldest sister was receiving me, but I didn't expect her to start scolding us after knowing the price.
She said: Is it a fool to sell them so expensive for only 300 grams? Who still discounts them according to the tag price?
Me: This is already the best price, big sister, this is still a long model, it was originally more expensive than a short model, this event is to give back to new and old customers, so it is so cheap.
Customer: Other big brands, but only this price, people are not according to the tag price, I have also done clothing business wholesale before, I think you are the main profit, but also too black-hearted.
My friends and I were so speechless! Why did we suddenly meet such an unreasonable person?
A friend came over and said: Sister, if you really like this dress, I can give you another 50 discount, which is equivalent to me helping you bring one, and it doesn't make money.
Customer: I don't need it, black-hearted merchants don't want to make a penny from me.
Friend: If you don't buy it, you can leave quickly, is it easy for me to do business? Get out of here, you're not welcome.
After the two left, my friend was so angry that he couldn't do it.
But I stayed in the store for a long time and saw a particularly strange phenomenon.
First of all, they chose short models, which were not expensive, and they were all darker blacks, and they all said that they could wear them for a few more years by reducing the number of washes.
Several waves of older people came in one morning, but they all said one thing in common, that is, why are clothes so expensive this year, they can't afford them, and then they left.
But I said, my friend also needs rent, water and electricity to open a store, and it is normal for a piece of clothing to turn more than 100, and people also need to live.
I didn't expect to be scolded by customers for being black-hearted, but now everyone has it?
Tell me, is it expensive to earn more than 110 for a down jacket in a physical store?
I don't think it's expensive anyway.
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