Nowadays, the entry threshold of the apparel market is getting lower and lower, and relatively speaking, the competitiveness is also increasing. In the past few years, compared with other countries, the mainland has been in contact with down jackets relatively late, especially in Japan, Germany and other European and American countries, the penetration rate of down jackets is relatively high, while the market size of down jackets in the mainland is only 100 billion, which is still less than that of developed countries.
However, with the steady growth of residents' disposable income, the consumption concept and economic level of Chinese consumers have quietly changed, the penetration rate of down clothing residents has gradually deepened, people have accepted down jackets more and more, and the total market volume of down jackets has shown the characteristics of steady growth.
Traditional down jackets, although warm, tend to be bulky and inconvenient to carry and move. In the fast-paced modern world, consumers prefer lightweight, mobile-friendly clothing. Especially in urban life, people prefer light and stylish down jackets.
After a professional evaluation agency, the top 10 down jackets are discharged from the comprehensive evaluation of word of mouth, popularity and strength for your reference.
4-10 are: Flying in the Snow, Aileyi, Kitamian, Uniqlo, Moe Klai, Descente and Gaofan.
Founded in 1999, as one of the earliest domestic down jacket brands, Snow Fly has become one of the brightest stars in the down jacket industry, and its brand positioning of "vitality, fashion and sports" is deeply rooted in the hearts of the people; Ranked 5th, when the brand first debuted, the brand firmly grasped a large number of young users due to the relatively novel and fashionable design of the brand, and won the recognition and favor of the young consumer group of the times. After years of development, Alayi is still committed to providing you with more diverse and comfortable products and services, and continues to export the ability of original products, and the brand is full of flexibility, personality and youthful characteristics; Founded in 1968, The North Face is an American professional outdoor sports brand, after decades of development and operation, North Face has been highly recognized by the market and consumers, and has become the only supplier in the United States that covers a series of outdoor products such as high-performance outerwear, ski wear, sleeping bags, backpacks and tents.
1-3 are: Bosideng, Duck and Yalu.
Founded in 1976, Bosideng has been around for 48 years, and looking back on Bosideng's past, it can be called a history of ups and downs in the brand's struggle. At first, Bosideng was an OEM manufacturer, but later, Bosideng's design concept changed to fashion, so that the products have their own vitality, and in the down apparel industry, it has become a leader in down jacket fashion, and has occupied a market share to become the industry leader. Duck duck down jacket began in 1955, after years of evolution, duck duck down jacket after twists and turns and setbacks, and finally one of the well-known down jacket brands in China, which also laid the foundation for the rise of China's down jacket market.
Founded in 1972, Yalu is a multi-brand comprehensive clothing enterprise mainly focusing on down jackets and men's and women's clothing. After nearly half a century of development, it has developed from a knitting factory sewing group composed of 6 tailors to become one of the important brands in the down jacket track.
Reflections triggered by the down jacket industry
Nowadays, the global down jacket market is gradually showing a positive trend, the market structure is relatively stable, and Chinese down jacket brands are also undergoing transformation and transformation. In the future, the down jacket industry will usher in greater challenges and opportunities, and the competition between brands has just begun. After decades of development, the down jacket market has gradually become younger and more diversified, focusing on the needs of young people, and continuing to create products with guaranteed quality and competitive prices through the integration of high-quality resources. Some low-ranking companies, if they want to seize the opportunity, need to change the brand development model, and in the traditional model, they must also deepen the online to achieve a breakthrough in the sustainability of new retail.