Today's Xiaomi car press conference, everyone should have watched it.
From two o'clock to five o'clock, the more than three-hour press conference, Brother Neck and his colleagues watched the whole process nervously and excitedly. In the middle, I didn't even dare to go to the toilet, for fear of missing any explosive technology and configuration.
If you want to say what this press conference is like, just look at the throat of the neck brother. Because it shouted too much, it hurt so much now.
Because the amount of information at the press conference was a bit explosive, it was divided into two parts: technical analysis and Miche pre-conference, so I didn't start from scratch in chronological order.
Just go straight from the outside to the inside, from design to technology, and take a closer look at what novel things Mr. Lei has stuffed into the rice car.
First of all, the name of the car, Xiaomi's first car SU7 should be pronounced Su 7 according to the reading method of Mr. Lei. Mr. Lei's explanation for this is that it sounds like an old friend who has known each other for a long time.
Well... Could it be that old friend named Su Liangqi?
Let's talk about the appearance first, when Mr. Lei finalized the design of the first rice car, the principle of determination is that it must be a design that will not be outdated after a long time.
So he brought in a design team that was almost a dream team, including designers for the BMW iX, designers for the BMW family of interiors, and designers for the Mercedes-Benz Vision EQXX.
In the end, I found that the answer to this question is that "good design is not only designed for beauty, but also for driving", and for driving design, wind resistance must be low.
As a result, they achieved a drag coefficient of 0.195Cd by changing the curvature of the roof, the shape of the mirrors, and redesigning the shell of the lidar. This is also the lowest drag coefficient in the world among the current production cars.
Don't say it, the wind resistance is low, this shape is really good-looking.
How nice is it, top car designer, Chris Bangor had to say about it:
It's a car that hasn't been over-engineered, everything is just right and complete. He looks like it makes you want to drive, and he actually drives it pretty well. SU7 is a major turning point for Xiaomi and a completely new step. It is different from other Xiaomi products and is a design with emotions. The car is the bridge between people and emotions, technology and the future, all of which are just beginning and the future is worth looking forward to.
Crazy like yes.
Of course, the most important thing to praise is the design of this semi-concealed door handle. As for why praise, you can move to the article written by Brother Neck a few days ago: "Ball car companies, make the hidden door handle an option... 》
There is also a very interesting place, that is, in this headlamp of SU7, there are actually two words Xiaomi.
The small word on the left side, the light group on the right is the meter, can you see it?
In terms of color, SU7 currently offers three colors for everyone. They are bay blue, elegant grey and olive green.
I don't know what the preferences of the conference are, but Brother Neck especially likes this olive green color anyway, which is low-key, high-end, and perfect.
After looking at the exterior, let's look at the interior.
The interior of the SU7 adopts the very popular wrap-around + central large screen design, which seems to be a more mainstream design at first glance, and the sense of surprise does not seem to be strong.
But do you see these shiny physical buttons on the central armrest?
Coupled with the steering wheel, which is also a physical button and knob, it can only be said that Mr. Lei really understands the XP of the science and engineering man too well!
Not fun enough? What about this flippable electronic meter?
There are also some other interior details, including very sporty but thickly padded seats, etc., I won't go into them, and its interior is also available in three colors, and the atmosphere is still very refined at first glance.
What I want to focus on is the ecological capabilities of the SU7.
When Xiaomi announced the construction of a car, people speculated the most that Lei Jun would play unexpected tricks on the car machine system. And the SU7 naturally did not disappoint.
When Mr. Lei interpreted the "whole ecology of people, vehicles and homes", he said that SU7 should achieve seamless connection and real-time collaboration of hardware devices. Therefore, SU7's car machine system uses Xiaomi's latest surging OS.
After using the same system as the mobile phone, the current popular mobile phone application flow on the SU7 must be the basic operation.
As long as you take the Xiaomi mobile phone to the car, you can automatically connect to the car machine, click the screen to transfer the mobile phone content to the car machine, pull to the right to let the car machine and the mobile phone application complete data exchange, continue to complete navigation on a larger screen, watch video these actions.
And judging from the demonstration, the process of circulation is not only as smooth as silk, but also very simple to operate.
In addition, the screen in the SU7 interior is essentially a 16.1-inch, 3K resolution super-large Xiaomi tablet, with the latest Snapdragon 8295 chip, if nothing else, SU7's mobile phone flow should be the one with the best effect and the best experience.
What's even more invincible is that even if you use an Apple mobile phone, you don't have to worry about the poor experience of mobile phone and car machine interconnection.
Because, the SU7 car can also support wireless CarPlay !!! ( Broken Sound )
What kind of pattern is this!!
You think that's the end of it? No, no, there's something even more explosive. In addition to the software ecosystem that can be connected to mobile phones, SU7 also has a set of hardware expansion ecology called CarIoT, that is, the in-vehicle Internet of Things.
What's the use of this thing? Like, get ready, the big one is coming.
For example, it supports the full touch of the central control screen, plus physical buttons!!!!! ( sharp pop )
Moreover!! you can add things around this screen, and open the ports of third-party devices. I can't imagine what kind of tricks I can play in the future!
In addition, the storage space under the center console and the backs of the front seats can be customized with a variety of hardware. As long as you hang the Mi tablet behind the seat, you can seamlessly use the SU7's in-car system.
Don't say anything else.,Anyway, the row of physical buttons under the screen.,Brother Neck feels that it must.,It's a must.,It must be selected.。
It's so thoughtful, it's so textured!!
Then there are some parts related to practicality, such as the wheelbase of the SU7 has reached 3 meters, and the front and rear space is also spacious enough from the data point of view, absolutely enough.
Coupled with the large front trunk space, friends who are worried about the practicality of the rice car can probably breathe a sigh of relief.
That's it for the SU7 that you can see and touch.
Generally speaking, the press conference of the new power car companies is basically over here. However, Lei Jun, as a science and engineering man from Wuhan University, still gave a lot of space and time to the underlying technology of the three electrics, body, and chassis.
For example, the motor, Xiaomi first came up with two 220kW and 275 kW drive motors, called V6 and V6s, both of which have reached 21000 rpm, which is already pretty good, right?
But Xiaomi is not satisfied, if you want to do it, you will do the most awesome, so Xiaomi has taken out an ultra-high-performance motor called V8s, with a power of up to 425kW, relying on a special rotor structure, ultra-high-strength silicon steel rotor and two-way oil cooling system, the speed is directly up to 27200 rpm, the only one in the whole network.
In general, this thing is basically the drive motor with the highest keyboard value and the highest data that we can see now.
At the same time, the chassis level of the SU7 certainly did not fall behind.
Front double wishbone rear multi-link? Yes. Gas springs plus CDC electromagnetic suspension are also available. Even Brembo's brake calipers are arranged.
The magic carpet hanging that has been very popular lately?
The catapult start and super torque output are naturally also hand-held.
Then there is the battery, the SU7 uses 871V voltage, and the battery pack jointly developed with CATL. Not only does it adopt the structure of CTB, but it also brings more space, and it also fills up the safety design such as heat dissipation, structural safety, and cooling.
One of the more interesting features of the SU7 is that the pressure relief valve in the battery pack has been changed from facing up to facing down. That is, in the unlikely event that the cells are really thermally out of control, the flames and gases emitted will also be directed towards the ground instead of the member compartment.
You ask about battery life? It must be one top and one fierce! Both motors run 800km.
And after using the high-voltage platform, the charging speed of the SU7 is also very nice.
The improvement of the production line, Xiaomi has not been left behind. Tesla's one-piece die-casting has been heard of by everyone, to put it bluntly, it is to gather many scattered parts of the previous car together and form a complete part through a die-casting. In this way, the production time and accuracy will be improved, but the difficulty is that there is no such large die-casting equipment on the market...
So Xiaomi specially developed a 9100t super die-casting equipment for the production line, which is 100t higher than Tesla's, and Xiaomi also used it to produce the industry's largest one-piece rear floor.
As a result, Xiaomi has become the only automaker in China that has both a full-stack self-developed large die-casting cluster and self-developed alloy materials.
Finally, Mr. Lei also mentioned the intelligent driving level of SU7. This intelligent driving system, called Xiaomi Pilot, can be summed up in one sentence: top-of-the-line software, plus top-of-the-line hardware.
With a total of 27 sensing hardware and two NVIDIA Orin X chips, the SU7 not only supports traditional BEV top-down and grid-occupying algorithms, but also supports road network topology analysis based on large models.
In other words, even without HD maps, SU7 will soon be able to support advanced intelligent driving features such as urban NOA. Like the valet parking function that everyone had some time ago, Xiaomi is also planned.
And Mr. Lei is also ambitious to set a goal for Miche's intelligent driving, that is, to enter the first echelon of the intelligent driving industry in 2024.
Do you think you can do it?
Maybe it's because there are too many things and I'm afraid that everyone can't remember them, so Mr. Lei gave a name to the architecture composed of all these configurations, called Modena. Yes, the Modena where Ferrari, Lamborghini and Pagani have their headquarters.
And at the end, I lost a summary diagram of the configuration of the rice cart. Looking at this full screen first, no one can doubt Xiaomi's determination to resolutely do a good job.
As for the price that everyone has been speculating about for a long time, today... Not out. There's not even an approximate pricing range.
But Mr. Lei also said at the press conference, saying that because of the use of so many top configurations in the industry, the price of SU7 is a little expensive, but it is definitely worth the money.
The only ones that have come up with a price are the limited-color Xiaomi Mi 14 and Watch S3 that are linked to Mi Che.
We also got the bay blue color scheme, and we can only say that the effect is really amazing.
At this point, the content related to the Xiaomi SU7 is basically over.
After watching this more than three-hour press conference, I think everyone should be able to see that building a car is not the fundamental purpose of Lei Jun at all.
Using Mi Che as a super-large ecological terminal and expanding the ecology of Mi Home to more scenarios is the top priority of Xiaomi SU7.
That is, by comprehensively opening up various scenes designed by people, cars and homes, we can complete what Lei Jun called "the whole ecology of people, cars and homes".
To this, many poor friends who read the car will definitely ask, mobile phones and car machine interconnection, car machine and home interconnection, it seems that many manufacturers are doing it.
This is true, but in my opinion, Xiaomi is the one that is most likely to really promote the car-home linkage.
The previous car-home interconnection, a set of systems, the most headache is that there are few supported devices, and they are not universal.
The same problem is in Xiaomi, but it does not exist at all. Because there are too many devices that support Xiaomi's smart ecosystem.
At the beginning of the year, the IDC Foresight Research Institute released a statistical report called "2020 Market Share Data of China's Smart Home Industry", showing that Xiaomi, which entered the smart home market with IoT as early as 2013, has become the big brother of this market segment with a performance of 16.3%.
As long as you want, you can replace almost any electrical appliance in your home with a version that supports the Mijia ecosystem.
After treating Miche as a smart device in the Mijia ecosystem, many super interesting car-home linkage scenes will naturally appear in my mind.
For example, when I drive the SU7 into a five-kilometer range of my home, or when it takes less than 10 minutes to navigate, the air conditioning, lights, and even the computer in my room will automatically turn on, and everything will be just right when I get home.
And after Xiaomi's intelligent driving matures, Miche can also become a fully automatic intelligent terminal like other electrical appliances, and what kind of chemical reaction this will have with the Mijia ecology, I really can't imagine.
Of course, in addition to the completion of the internal ecology, in my opinion, the entry of Miche has also delivered two quite clear messages to many new energy friends.
First, the most important thing before making a smart car should be to do a good job.
Before this press conference, Mr. Lei said something like this:
"We invested 3,400 engineers in our first car, and we invested more than 10 billion in R&D, which is more than 10 times the investment. With that in mind, I'm going to do it anyway in a way that I want to get. ”
The core of Miche's first official technology conference is also about the drive and chassis, which seem to be the knowledge points that traditional car companies will care about.
It shows that Lei Jun's awe of building a car is to use more energy and cost to lay a solid foundation for SU7 as a car.
As a consumer, after watching Xiaomi's press conference, I will understand that Xiaomi is spending its costs on the cutting edge, and it is also working hard to give full play to its innate advantages in making cars as a major technology manufacturer.
In my opinion, this is called a sense of security, and it is called being more trustworthy.
For the brand's first car, perhaps this is the idea of being more responsible for the owner.
Secondly, the car that people have been saying is becoming a smart space that can be interconnected with other digital products, and it has officially become a reality in the meter body.
The significance here is not only that the software system of a car can be updated at any time like a mobile phone system.
More importantly, in the future, the release of new cars will be like the release of new mobile phones by mobile phone manufacturers, in addition to considering the mobile phone itself, people will also consider whether it can form a device ecology with the same brand of watches and computers, and whether the operating system can maintain a consistent interactive experience between different devices.
To put it bluntly, Xiaomi is not only the SU7 this time, but all the products in the Mijia ecosystem are put on the table.
That is, the strong binding of "technology X ecology" that Mr. Lei has repeatedly emphasized.
It's like cramming a car with a myriad of options, taking competitiveness to an unprecedented level.
And this may also be the real scary thing about a technology company that does ecology first and then builds cars, when it enters the game to build cars.
The only suspense is the price of the SU7.
However, although Mr. Lei did not announce the price today, I also really shouted Niu X countless times.
This is the last time Mr. Lei pressed all the entrepreneurship, I have to say that Mr. Lei is serious this time, really strong, really advanced! I hope SU7 can have a good start.