The technical details unveiled at the launch of the Xiaomi car are really impressive. As a new entrant, Xiaomi Auto has taken the lead in a number of core technologies of electric vehicles, which has laid a solid technical foundation for it to enter the high-end market.
The first is motor technology. Xiaomi's self-developed high-speed motor fills the technical gap in China, and the high speed brings strong power output and driving experience. The V6 and V6s motors are standard on the standard SUV, and the power, torque, and speed indicators are all at a high level. The more advanced V8s motor will be mass-produced in 2025, and the performance will be even better.
Battery technology is also a highlight. The CTB body battery integration technology developed by Xiaomi has greatly improved the volume utilization efficiency of the battery. The 800V high-voltage platform supports 80% power in 15 minutes of fast charging, and the fast charging performance in winter is not reduced. Ternary lithium battery and advanced thermal management system provide guarantee for the low temperature cycle life of the battery.
In addition, Xiaomi has completely autonomous automotive process technology. 9,100 tons of large-scale die-casting equipment, which can produce oversized, ultra-thin and super-strong body parts; This provides strong support for the lightweight body. The application of various advanced equipment and processes has enabled Xiaomi's automotive technology level to reach the top of the industry.
Of course, the most important thing is Xiaomi's new self-developed solution in intelligent driving technology. Xiaomi cars are equipped with Qualcomm Snapdragon automotive-grade chips, combined with self-designed perception algorithms, which can update environmental information in real time and generate detailed high-definition maps of roads. This lays the foundation for autonomous driving, which is expected to enter the first camp of autonomous driving in 2024.
From the standard version of the SUV to the high-end version of the SUV Max, Xiaomi offers differentiated product options. As an entry-level product, the standard SUV has a small power battery, a single motor, and a lightweight body. Cost-effective, suitable for mass consumer groups. The SUV Max uses an extra large ternary lithium-ion battery, dual-motor four-wheel drive, and is equipped with a variety of high-end sensors required for autonomous driving. Its acceleration performance, cruising range and other indicators have been greatly improved, which can meet the needs of high-end users.
It is wise for Xiaomi to take the differentiated route. Compared with a single positioning high-end route, the differentiated route can enable Xiaomi Auto to quickly open up the market and seize a larger share. The presence of high-end models also makes the brand positioning more upscale. With the liberalization of policies related to autonomous driving, models such as the SUV Max will bring higher profit margins.
Of course, there is also a certain amount of uncertainty about Xiaomi cars. The first is the price strategy. Xiaomi used to be known as the "king of value for money", and this time it did not announce the price of the model. With the cost of the second-generation model set to rise dramatically, will Xiaomi be able to make a profit without significantly raising the price?
The second is product strength. The interior design and space utilization of the Xiaomi car prototype display are not outstanding. Whether it is competitive enough compared with traditional car companies and new forces also needs to be tested by the market.
The third is capacity. Whether Xiaomi can quickly establish large-scale production capacity in a short period of time to ensure product supply will directly affect its progress in opening up the market. Government policy support is also crucial here.
I think Xiaomi's strength lies in the AI intelligence and interactive system, which is amazing. Take the in-car experience, for example, it makes driving so easy and enjoyable, as if you are in the magical world of technology. And this is just one of the surprises that Xiaomi has brought us.
From the integrated CTB design to the self-developed autonomous driving technology, Xiaomi is undoubtedly the leader in the industry. In particular, autonomous driving technology, which is said to be in the first camp of the industry by 2024, undoubtedly shows Xiaomi's great potential and strength in technological innovation.
Competitiveness is also one of Xiaomi's highlights. Xiaomi's autonomous driving technology has shown strong competitiveness and is remarkable. Whether in terms of technical strength or scale expansion, Xiaomi has shown strength that should not be underestimated.
However, the main consideration now is the price. As consumers, we all want to enjoy the most advanced technology and the best quality, but price often becomes our hesitation point. Whether Xiaomi can give customers more discounts in terms of price will be a focus worthy of our attention.
In short, Xiaomi, with its super technical strength and innovation capabilities, has achieved great success in the field of AI intelligence and interactive systems. I believe that in the future, Xiaomi will continue to lead the development of the industry and bring us more surprises and conveniences. The price may be part of our consideration, but it also makes us look forward to more surprises that Xiaomi can bring us. Let's wait and see!