After experiencing a hot summer vacation file with a total box office of more than 20 billion, the Chinese film market continued to be cold, and after waiting for half a year, it finally came to a New Year's Eve file with a daily box office of more than 200 million, allowing major film companies to see the dawn of making money.
Catching up with the three-day holiday on New Year's Day, a total of 13 new films were released on New Year's Eve, in addition to cartoons and star concert movies, there are five live-action movies that have attracted more attention, namely "The Annual Meeting Can't Stop!", "Sneaking", "Twinkle Twinkle Twinkle Star", "Goldfinger" and "If You Are the Truth Do Not Disturb 3" - two comedies, two Hong Kong films with a youth movie, and the audience was arranged clearly.
It's just that it seems to be a little too clear......
Soon, some netizens found out, why did these popular movie producers engage in gangs and squeeze each other?
The movie "Sneaking" starring Andy Lau, Lin Jiadong, and Peng Yuyan won the daily box office championship on the first day of release.
In addition to "Stealth", the other 4 popular movies in the same schedule all belong to the same capital, and they started to promote each other early, first of all, they jointly released the schedule poster, which did not have the figure of "Sneaking" at all - the New Year's Day movies that were said to be good gathered and rushed to the sky, how could they isolate "Sneaking"?
What's even more interesting is that after the first wave of huddle publicity ended, they suddenly started to play with "Stealth" again - on the first day of the release of "Sneak", represented by the official blog of "Twinkle Star", four new films joined the promotion one after another, and a joint trailer editing was made, a harmonious and happy scene.
However, "Stealth" didn't bother at all.
Click on the New Year's Eve page of the ticketing software to arrange it and know why.
A trailer has a limited role in mixed publicity, and the ranking of the ticketing software page is the key, as the daily box office champion "Sneaking" disappeared from the homepage of a ticket-buying website, just because it is not its own movie?
Of course, capital never suffers, "Sneaking" is not a little cabbage without a background, people also have ticketing software, and they also adjusted the page in the face of the attack, but unfortunately there are no teammates in the same schedule, so they can only hold together with "The Three Teams" starring Zhang Yi.
——On the surface, he is in a harmonious group of propaganda, and the two major capitals are fighting against each other behind the scenes, thinking carefully about a lot, and it is really embarrassing to not face each other inside and outside.
Not only that, this New Year's Eve movie capital war can be called another funny business war, the means are like elementary school students, and the operation process is to pretend to be hello to you, but in fact, I don't take you to play.
After laughing, I felt that the subtle and seemingly childish operation was essentially the epitome of capital manipulation.
From "Later Us" to "Twinkle Twinkle Twinkle Star", behind the two large-scale ticket refund turmoil, it is always difficult to escape the controversy of box office water injection, some netizens ridiculed that today's movies are no longer art, but financial products, capital investment, capital production, capital distribution, capital publicity, and capital water injection form a closed loop, where do we need the audience?
The industry has discussed the issue of the "duopoly" of ticket-buying platforms many times, and a certain eye and a certain ticket can both sell tickets and issue and produce, as well as be athletes and referees, which have been questioned many times.
——Just imagine, if "Stealth" didn't have any platform capital investment, would the whole film still have a chance to counterattack and surpass, and how many excellent movies would be completely buried in the capital game?
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