Can I make money by doing paid reading on the official account? What ideas do you need? The author analyzes his own ideas for doing paid official accounts, and shares his ideas with you, hoping to help you.
A few days ago, I posted an opinion article on the topic of "paid reading on the official account", that is, I earned 300 yuan in one day by relying on this article, and the income continues to grow. (At the time of this article, I have now earned 800+)
Relying on this article to recommend traffic, the main income of traffic obtained is 9.7 yuan↓↓
🔺The main income of IP account traffic can be ignored
And brought me another paid article "4 Tips for Quickly Obtaining Official Account Recommendation Traffic", the number of paid people has increased from 161 before the post to 176 at present, and the new income is 300 yuan.
Of course, it is not by luck that I can earn this after-sleep income... It is a content traffic methodology accumulated from past experience.
If you are interested in the front-end traffic direct transaction conversion model, then Uncle Seven will share the complete practical method through deduction, hoping to open up your ideas for making money.
The following content is more about sharing traffic conversion content, how to output it?
01 Determine the content topic
I don't have much to say about updating the article under normal circumstances and determining what to write about the content topic. Of course, the topic should not be too unpopular...
The topic article I decided that day - ", the income of paid articles on the official account has broken 60W+"
02 Determine the type of content
After deciding on the content topic, I will define the content type of the article, whether it will be dry goods, traffic, conversion, or other types.
The functions and goal orientation of different content types are different, and experienced self-media people should be clear-minded.
But before finalizing the type of content, sometimes I wonder if the topic can be combined with the products I currently have to present the content of the marketing soft placement.
Old fans should know that Uncle Seven has done short video content marketing growth before, and has handled the 0-1 growth of short video tool products with tens of millions of users.
The reason why I think this way is because I think about it for Xi reasons in my previous work...
And the products I have on the surface are a few paid articles and official account consulting services.
Combined with the topic selection written, and then finalized the paid article "4 Tips for Quickly Obtaining Official Account Recommendation Traffic" for marketing content implantation.
After deciding on it, I will plan a combination of traffic type + conversion type to do this article.
03 Determine the content structure
The content structure can be planned based on the type of content. In my opinion, the content structure of the official account can be understood as 3 parts: title + cover + body content structure.
After determining the traffic + conversion content type, think about the influencing factors of the content type of the topic↓↓
From the perspective of article traffic, the core factor lies in the title + content structure + content quality.
From the perspective of conversion, the core factor lies in the target audience of the selected content + content structure + content quality + paid article price + paid article quality.
The transformation angle is more detailed, after all, Uncle Seven is from a growth background... Generally speaking, the content structure and content quality of the topic are about the same.
Then, analyze the core factors of traffic and conversion angles↓↓
🎯 Traffic Angle – Take a good title
Uncle Seven's old readers should know that for accounts with account tags to get more referral traffic, it is necessary to continue to update articles in vertical fields, but the more important core factor is not only the topic selection, but the title. The title determines the click-through rate of your article. At present, the weight of this indicator is relatively high in obtaining recommended traffic.
Title of the article: ", the income of paid articles on the official account has broken 60W+"
Use "emotional words + events + results" or "emotional words + events to make money", and even you say that the popular sentence ", XXXX income has broken XX".
🎯 Conversion perspective - do a good job of content quality and structure
The core factors lie in the quality of the content and the structure of the content, there is nothing to say about the quality, just talk about the content structure
Article content structure: ", the income of paid articles on the official account has broken 60W+"
For this article, the content structure of my writing is "myself and other case presentations + experience of doing paid articles + expressed opinions on paid articles + preview of the next issue"
Through the expression of the point of view of the paid article, the case of me doing the paid article myself is implanted, and the product is presented in the form of a hyperlink + picture through the text chain.
For the target users who have needs, after seeing it, they will naturally buy the order and convert the transaction.
04 Content Writing
There's not much to say about this... But in the practice of Uncle Seven, the two most efficient ways to write are ↓↓
1) After setting the topic, write the first draft directly, write what you want to write, and your thinking will be broadened while writing;
2) After the topic is decided, make an outline of the article, and fill in the content of the text according to the outline.
Write at the end
In order to do a good job in the core of traffic conversion content, in addition to content design, it is more important that under the premise of product OK, you must fully understand the product you are promoting, and see whether the user group and needs of this article match. If you sell the comb to a monk, the result can be imagined...