Under the impact of the digital wave, live streaming has become a new type of sales method. Xie Qingshuai, an influencer with a huge online fan base, has recently been part of the craze. In a captivating way of making an announcement, he previewed a big live broadcast.
Xie Qingshuai vigorously warmed up on social platforms, saying that a major event would be announced at 9:30. Fans are full of anticipation and are waiting with bated breath, and the number of viewers continues to soar. However, when the time came, the audience found that the so-called major event turned out to be a live broadcast with goods.
The atmosphere of "buy, buy, buy" quickly spread, and daily necessities such as laundry detergent and toothbrushes became the protagonists of the live broadcast. But the carnival in the hearts of many netizens turned into disappointment in an instant. The expected big news is nothing more than a marketing ploy, and dissatisfaction among netizens ensues.
In the live broadcast, Xie Qingshuai's family also joined the sales ranks. But from their expressions, the audience reads the exhaustion. Such a scene has caused many netizens to think about whether live streaming is really suitable for everyone.
The audience began to question whether Xie Qingshuai deliberately used the live broadcast to whet the audience's appetite. While this tactic has been effective in increasing the number of viewers, it also seems to have damaged the trust between viewers and streamers.
Despite the controversy, with the joint efforts of Xie Qingshuai and his family, the live broadcast was unexpectedly popular. The number of viewers once reached more than 100,000, and the popularity was overwhelming.
However, behind the scenery of live broadcasting, there are also some voices on the Internet. They criticized the live broadcast of the Xie Qingshuai family for changing its flavor, no longer a simple sharing and exchange, but more like a performance born for sales.
In this wave of traffic, some netizens also began to worry about whether such popularity was just a flash in the pan. They feared that over time, the popularity of the Xie Qingshuai family might quickly fade.
Live streaming, as an emerging format, is an important branch of modern e-commerce. Xie Qingshuai's live broadcast incident this time has undoubtedly once again triggered people's thinking about this model and the meaning behind it.
Whether it is Xie Qingshuai's behavior or the entire live broadcast phenomenon, the public's opinions seem to be divided. This is not only a question of how individuals use new media, but also a deeper discussion of how to maintain innovation and vitality while safeguarding consumer rights.