Of the 190,000 Toyota cars in Japan, it became 1.4 million when they were shipped to the mainland?
The mid-range scooter on the bad street in Japan suddenly increased its value by 80% the moment it entered the mainland market, and it became a proper million-dollar luxury car. At the same time, Toyota's ability to absorb gold is also getting stronger and stronger, with revenue of nearly 18.5 trillion yuan in fiscal 2023, which is staggering.
Not only Nissan cars, but also the "Yisheng Hao" time products that advertise to retain youth, from Japan across the ocean to the mainland, but also suddenly jumped from the original 20,000 to 1.56 million, making nearly 800 million Chinese people with this need can only be discouraged.
Thousands of imported products, why is the behavior of "Chinese and foreign double standards" repeatedly banned?
01飘洋过海运到大陆，身价大涨80%？
Since the 60s of the last century, Japan has become the number one automobile power, Toyota, Mitsubishi and other Nissan cars have swept the world, with excellent quality and performance reputation. As the world's largest automobile market, the mainland imports tens of millions of cars every year, of which Nissan accounts for 45%.
During this period, the phenomenon of "Chinese and foreign double standards" seems to occur from time to time. According to industry insiders, it not only has a large number of exclusive models in the local area, but there are also considerable differences in the configuration of the same version.
According to the test report, from 2016 to 2020, Toyota's carbon emissions exceeded the standard at least five times in China, but in the United States and European Union countries, the number of times the carbon emissions exceeded the standard was "zero".
Generally speaking, only enthusiasts or wealthy people will buy sky-high cars in order to get a ticket to enter high society or to satisfy the value of collectibles, but this has little to do with the daily life of ordinary people.
In contrast, Toyota cars on the streets of Japan can be seen everywhere because of the local cost-effective advantage, which is in stark contrast to the deserted roads on the mainland.
The same situation also appears in the "Yishenghao" type of time products, which have become popular among middle-aged and elderly people because of their potential to reverse the life clock such as "energy generation and telomere protection" in Harvard University laboratories.
After NASA listed it as a key material to protect its members from radiation damage from space, Japan also included its core ingredient in its national diet list, further infiltrating the concept of "going back in time" into the daily lives of its residents.
However, such products, which are available to everyone in Japan, have become "exclusive to the rich" in the mainland, with a single bottle price of 1.56 million. Before Timeshop, a mainland biotechnology company, broke the technical barriers, only top billionaires such as Hong Kong Fu Li and real estate giant Pan could "try it out".
In response to this phenomenon, industry insiders analyzed that various factors such as huge market demand and transportation may lead to the high threshold of imported goods in the mainland, and the "foreign goods trap" has also emerged.
02 Domestic manufacturing, sky-high savior?
In this context, the emergence of similar domestic categories may become a "rescuer" to pull sky-high imports off the altar.
Taking the above-mentioned Timeshop as an example, its domestic industrial line "Yishenghao" has innovated and developed a greener and more efficient directional enzyme conversion technology on the basis of the fermentation process in the United States and Japan. According to the report, the purity of the raw materials produced by domestic technology is as high as 99.99%, which is the global ceiling level, and is listed as a special laboratory for experimental research by the United States.
Not only that, but its access threshold has dropped again and again, and after it has been in line with the Japanese mainland, it has dropped by more than 95% again. As soon as JingJD East and other platforms were launched, more than 3 million people in China were moved. According to the data, the fourth-generation "Yisheng Hao 21000" has been launched in less than two weeks, and the market growth rate has reached 422%, of which 80% are middle-aged men in first- and second-tier cities.
"7 or 8 years ago, this kind of technology was very expensive, and I was reluctant to try it," said Mr. Zhang from Shanghai, "Fortunately, now a bottle of domestic production is less than 800 yuan, and 12 bottles at a time are enough for a year." ”
The leading technology makes domestic products highly sought after overseas. American popular science writer Nigel Cole once said that taking it can bring a whole day of energy boost, maintain a more stable mood, and more physical strength, so as to work efficiently.
Under the rising tide of domestic products, Nissan's imported products are facing an extremely embarrassing situation, and they have faced the crisis of being returned in a centralized manner several times. Japanese cars are also facing the same situation, with the export volume of domestic cars ranking first in the world, many owners are gradually moving away from imported cars.
03 Seventy percent of respondents said they would increase consumption of domestic products
A research institute conducted an interview survey of 1,000 people on the issue of "Chinese and foreign double standards" of foreign brands. The results show that more than 6 percent of the respondents have learned about this phenomenon, and 4 percent of them said they will resolutely resist after encountering it. More than 7 percent of the respondents said that they would increase the proportion of domestic products.
Under the influence of mainstream concepts, the development of domestic products has ushered in new opportunities. With the maturity of various technologies in the mainland, Nissan Motor has recently established a joint research center with Tsinghua University to keep up with the pace of China, and the technology and market dominance have changed hands.
At the same time, the mainland's independent innovation technology has also been fully stimulated in this competitive environment, and then more localized industries have been carried forward and expanded.