2023 is coming to an end.
In 2023, domestic games will quietly achieve historic achievements.
miHoYo's "Honkai: Star Dome Railway" has reached the first "Grand Slam" of Chinese mobile games in the overseas awards season.
A few days ago, at the TGA 2023 awards ceremony, "Honkai: Star Dome Railway" won the "Best Mobile Game" award.
This is the second time that Chinese games have stood on the stage of this "game Oscar".
So far, "Honkai: Star Dome Railway" has officially won three heavyweight awards in one year.
In addition to the TGA, the game also won Google Play's Game of the Year and Apple's iPhone Game of the Year last month.
On November 29, Google announced the winner of the Google Play Game of the Year award, and miHoYo's new game "Honkai: Star Dome Railway" won this award.
On November 30, Apple announced the iPhone Game of the Year award, and "Honkai: Star Railway" won the iPhone Game of the Year Award.
On December 8, Honkai: Star Rail won the 2023 TGA "Best Mobile Game" award.
Such an honor even surpasses 2021's Genshin Impact.
Genshin Impact won the TGA Best Mobile Game only in 2021.
On December 11, DataAI. CN announced the top 30 Chinese game manufacturers in terms of overseas revenue in November, among which miHoYo, Tencent, and Diandian Interactive ranked the top three.
In the face of the shrinking market blue ocean and increasingly fierce industry competition, the significance of "game going overseas" is becoming more and more important.
According to the "2023 Overseas Mobile Game Market Insights" released by SensorTower, in the first half of this year, China's mobile games attracted more than US$7.5 billion overseas, accounting for 24% of the total overseas mobile game revenue (US$30.9 billion).
The number of countries and regions with overseas markets has increased significantly, and the game products going overseas have become more diversified.
In terms of regions, the Indian market has a huge user base advantage, accounting for 18% of the overseas mobile game market downloads in the first half of 2023, Latin America and Europe each accounted for 21%, and Southeast Asia accounted for 16%.
What is the most successful thing about Honkai: Star Railway?
Can the success of "Honkai: Star Dome Railway" and "Genshin Impact" continue in the follow-up products?
How much impact will the domestic game market environment have on miHoYo's future development?
In this regard, "South China Morning Post" reporter Cao Yanjun and Shule had an exchange, this monkey thought:
A good game that won't be too affected by the general environment.
You can go forward against the wind, and you can run faster when you have a tailwind.
The biggest success of "Honkai: Star Dome Railway" is that it is not another "Genshin Impact", there is no fried rice, which reflects the independent and innovative game spirit of miHoYo.
"Honkai Star Railway" has won more awards, on the one hand, it shows the differentiation of "Genshin Impact", and shows miHoYo's creative ability and technical strength.
On the other hand, it is also due to the global trend of "Genshin Impact" launched in the second half of 2020, which has caused the global game industry's recognition of miHoYo to increase over time and its performance, and has given enough attention and psychological expectations to "Honkai Star Dome Railway".
"Honkai Star Railway" stands on the shoulders of "Genshin Impact" and is the key to its grand slam.
miHoYo's requirements for its own products are so strict that the founder's game development can be broken down even if it breaks down, so the follow-up products will continue this spirit, and will continue to deepen the two-dimensional field and explore possible game types.
The follow-up products may appear after the Honkai Impact series, the Genshin Impact series, and more two-dimensional IPs to create the two-dimensional IP universe of miHoYo, and in terms of gameplay, they will inherit from the previous work, but there will be a large number of trial-and-error new experiences.
The overall environment of the domestic game market has clarified the two major strategies of game going overseas and high-quality games.
This kind of outward-looking strategy was the birth of Genshin Impact that was a milestone in the past, and it will also positively promote and stimulate stronger creativity for miHoYo in the future.
Author Zhang Shule, columnist of People's Daily Online, People's Post and Telegraph, expert of China Economic Media Think Tank, senior TMT industry commentator, newly published "We-Media Writing from Beginner to Mastery" (Tsinghua University Press) #崩坏: Star Dome Railway ##星穹铁道#