The Cyberspace Administration of China (CAC) has been named and exposed! "Boss Cai" and other car blogger accounts have been closed in accordance with the law
On December 25, according to the WeChat official account of "Cyberspace China", recently, the Cyberspace Administration of China has carried out work arrangements for optimizing the business network environment in accordance with the normalization, continued to strengthen the management of online enterprise-related information content, and seriously investigated and dealt with a number of violations of laws and regulations that infringed on the legitimate rights and interests of enterprises and entrepreneurs, and made a centralized notification in this regard.
The editors of "Automobile Professional Network" noticed that two of the five typical cases announced were car bloggers, among which "Boss Cai" was previously widely known for his dispute with Tesla. In August this year, the account of "Boss Cai", a car critic with millions of Douyin fans, was blocked, and the homepage prompted that "the account has been banned due to violation of the relevant provisions of the "Douyin Community Self-Discipline Convention". Now, the content released by CAC states that "publishing and disseminating false information, maliciously slandering the product quality and reputation of an automobile company, and continuing to deliberately hype it." This sentence also explains the reason for the ban at that time.
"Boss Cai" mainly releases content videos based on car explanations, and will comment on the appearance, material, interior, and performance of the car. In 2021, Boss Cai broke the news in a video that a friend of his was one of Tesla's suppliers, and Tesla adopted measures such as lowering quotations and strict payment methods or cycles for suppliers after localization, which may cause problems with the quality of suppliers' products. Tesla believes that Boss Cai does not have any evidence to support the authenticity of the above content. Boss Cai said that the above content belonged to a friend's revelations, but it was impossible for him to ask this "friend" to testify in court, and Tesla's lawsuit against Boss Cai ended in defeat. In addition, after disassembling the brake parts of the brand, "Boss Cai" questioned why the electric valve and accelerator brake are made together, and whether the coil and induction signal will be affected and produce the wrong judgment of the car, which will not cause potential accidents.
Perhaps it is sufficient evidence to sue "Boss Cai", in May 2022, Tesla (Shanghai) Co., Ltd. and Cai Jia added a new court announcement for the dispute over reputation rights, the plaintiff is Tesla (Shanghai) Co., Ltd., and the defendant Cai Jia is "Boss Cai", Tesla requires Boss Cai to apologize in writing and compensate 5 million. The final judgment shows that "Boss Cai" needs to apologize to Tesla on Weibo, Douyin, and WeChat public accounts within 15 days from the effective date of the judgment, and the top will last for no less than 15 days, and compensate Tesla for infringement losses of 100,000 yuan. Cai Jia then appealed, and on February 7 this year, the second-instance trial of the case was held, and the second-instance judgment rejected the appeal and upheld the original judgment, and the judgment was final. However, "Boss Cai" did not issue an apology statement on the relevant platform, nor did he compensate Tesla for the infringement losses, and was finally enforced by the court.
At that time, someone found out the identity of Boss Cai, who used to sell fake engine oil as an account, called a banquet car, and then found a way to make a fortune, saying that his predecessor did not have too much black material. The implication is that Boss Cai is a speculative stream, fake engine oil is sold, and the video says that the car is the same thing, how to earn traffic, and thinks that he is not unjustly fined 100,000 yuan.
It is understood that "Boss Cai" only had more than 500,000 fans on the Douyin platform before exposing Tesla, but before it was blocked, it had more than 5.5 million fans. In addition to "Boss Cai", NCC China also notified accounts such as "Auto Reuters" in the WeChat official account to publish negative information about auto companies and seek business cooperation. The main body of the "Auto Reuters" account has established matrix accounts on multiple platforms such as Toutiao, Baidu, and Weibo, and seeks to carry out business cooperation by publishing negative information about an automobile company and putting pressure on the company. After being rejected, it continued to release negative information about the car company. The accounts involved have been closed in accordance with law, and the account entities are to be included in the platform's blacklist management.
A car V revealed that there are actually many peers like "Auto Reuters", which use the negative pressure of car companies to ask for business orders, and manufacturers have to maintain them. Most of this kind of media do not have the ability to "make benign content", and mainly rely on negative articles and relationships.
The person in charge of the relevant department of the Cyberspace Administration of China said that it will maintain a high-pressure situation, continue to rectify all kinds of illegal information and behaviors related to enterprises, expose typical cases, and create a good business network environment for the healthy development of enterprises.