Overview of the event
On December 28, Xiaomi Auto took an important step into its foray into the electric vehicle industry by holding a technology conference to unveil the mystery of its first product, the SU7. Lei Jun, the founder of Xiaomi, said at the press conference that Xiaomi Auto aims to become one of the top five car manufacturers in the world through 15 to 20 years of hard work. This ambitious declaration has sparked widespread attention and heated discussions in the industry.
The body of the event
The entry of Xiaomi cars has undoubtedly brought new variables to the electric vehicle market. From the successful crossover of the mobile phone industry to the automotive industry, it is still unknown whether Xiaomi will be able to replicate its glory in the smartphone field. However, Lei Jun and his team are clearly confident in this. Their first product, SU7, was unveiled at the press conference, although no specific price information was announced, but Lei Jun made it clear that it was impossible to sell at 99,000, which also indirectly denied the previous speculation about 149,000.
However, for new entrants, how to occupy a place in this highly competitive industry is the biggest test. Practitioners in the automotive industry generally believe that if you want to survive in this industry, you must go through volume. The upfront R&D cost of a car is at least more than 1 billion yuan, and if there is no sales scale, the cost cannot be diluted. For Xiaomi Auto, its first model is planned to sell 100,000 units in the first year, and a total of 900,000 units will be delivered in the next three years, and it will enter the first camp in the industry in 2024. Whether this goal can be achieved will directly affect the future development prospects of Xiaomi Automobile.
The entry of Xiaomi cars has undoubtedly brought new vitality and competition to the electric vehicle market. In the long run, the addition of Xiaomi Auto will help promote technological innovation and quality improvement in the electric vehicle industry. However, in order to succeed in this industry, Xiaomi Auto still needs to face many challenges and tests.
Event impact
First, the EV market has become increasingly competitive. Brands such as Tesla, BYD, and NIO have established themselves in the market, with a certain market share and brand influence. If Xiaomi Auto wants to gain the recognition and trust of consumers in a short period of time, it must make great efforts in product quality, technological innovation, and service.
Secondly, consumer needs in the electric vehicle market are also constantly changing. With the advancement of technology and the increasing attention of consumers to environmental protection and intelligence, consumers' requirements for electric vehicles are also getting higher and higher. They not only pay attention to the performance and mileage of the vehicle, but also pay attention to the performance of the vehicle in terms of intelligence and networking. If Xiaomi Auto wants to meet the needs of consumers, it must keep up with market trends and technological trends, and constantly innovate.
Finally, the integration of the industrial chain of the electric vehicle market is also a major challenge. From batteries, motors, electronic control systems to vehicle manufacturing, the integration of the electric vehicle industry chain requires a high degree of collaboration and cooperation. If Xiaomi Auto wants to succeed in this market, it must establish good cooperative relations with upstream and downstream enterprises and form a complete industrial chain.
epilogue
In short, the entry of Xiaomi Auto has brought new variables and opportunities to the electric vehicle market. Although facing many challenges and tests, as long as Xiaomi Auto can give full play to its own advantages and innovation capabilities, and keep up with market trends and technological trends, I believe that its development prospects in the electric vehicle market will be bright. And for consumers, more choice and competition also means better products and better services.