The end of the year has arrived, and various film and television scores have been released. In 2023, the movie "Man Jianghong" will set an astonishing box office record in the Chinese film market, becoming the highest box office of Chinese films with a score of 4.544 billion yuan. However, despite its box office success, the film's reputation failed to match it, and instead fell into a shadow of skepticism and criticism, with extremely low ratings. The hearts of the audience are full of contradictions: "I love to watch it, but you can't meet my requirements, I have no choice but to contribute to the box office, and yet I will still give you a low score." ”
A year has passed, and now let's look back, what is the reason for the coexistence of high box office and low ratings of "Man Jianghong"?
The marketing strategy of "Man Jianghong" was undoubtedly successful, and through large-scale publicity and hype, it successfully captured the audience's attention. With the help of the Spring Festival schedule, the box office naturally rose. However, all this does not hide the quality of the film itself.
First of all, the movie "Man Jianghong" is constantly reversed in terms of narrative techniques, which originally increased the watchability of the film. But many viewers think that the film makes an originally simple story very complicated and reversed, which makes people confused. This narrative not only does not add points to the story, but instead makes the audience feel tired and dissatisfied. In addition, the one-shot shooting technique used in the film has also been criticized, and many viewers believe that this technique makes the film lose its proper rhythm and look.
Secondly, the problems of "Man Jianghong" in respecting history and women are also unacceptable to the audience. Many viewers said that the historical figures and events in the film were arbitrarily adapted, which was unacceptable. At the same time, the attitude towards women in the film has also been questioned, and it has been accused of disrespecting women. This disrespect for history and women has made many viewers disgusted with the film, and then gave low marks.
Finally, some viewers reported that there were obvious problems in the production of "Man Jianghong". Some viewers pointed out that the special effects of the movie were crudely made and the picture quality was poor, which affected the viewing experience. In addition, some viewers also questioned the soundtrack of the movie, believing that the soundtrack was not in harmony with the plot of the movie, which affected the viewing effect.
"Man Jianghong" can get a high box office, there must be something worth watching, at least many people think that the ending is quite burning. It can only be said that the audience's expectations are too high or the film does not meet the audience's psychological expectations. Especially compared with "The Wandering Earth 2", this low score is not too unjust.
The coexistence of high box office and low ratings is not without cause. While the film was a huge success at the box office, it suffered a serious waterloo in terms of word-of-mouth. This is a wake-up call for the filmmakers: while pursuing the box office, they must pay more attention to the feelings and needs of the audience, and strive to improve the quality and reputation of the film. Only in this way can we be invincible in the highly competitive film market.
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