Multi-channel data is scattered and cluttered.
How to manage in an efficient, safe and compliant manner
Help enterprises better understand users,
And build effective interactions to accelerate business growth?
Let's take a look at how Amazon Web Services is working together
Focus on the digital and intelligent innovation of the pharmaceutical industry
Use cloud services to empower pharmaceutical companies
Build the DNA of a digital asset management solution!
Decentralized data across multiple channels
How to achieve efficient, secure and compliance management
In the rapidly changing pharmaceutical industry, marketing strategies are undergoing a profound transformation. Traditional resource-based marketing is giving way to more specialized, compliant, and personalized omni-channel promotion. The new marketing paradigm requires a large amount of customer data, internal data, and collaboration between different channels, and the key to achieving a comprehensive transformation of the management model is how to effectively obtain and use data to drive business growth and value creation.
BeiGene is a global biotechnology company focused on developing and commercializing innovative, affordable oncology medicines with the goal of improving outcomes and access to medicines for patients around the world. When it comes to digital asset management, companies are looking for an efficient, secure, and compliant way to optimize data applications and build more personalized user interactions.
"In the process of digital transformation, we have built multiple platforms including a next-generation customer engagement platform and an intelligent call center. But these diverse sources of information also bring with them the problem of fragmentation. "We needed to build a full-lifecycle content management platform that could achieve unified management of data in different formats through refined approval and permission management, so as to achieve high-quality customer digital experiences and secure data applications, while meeting the strict compliance requirements of the pharmaceutical industry." ”
Based on this, ADAL (All-in-One Digital Assets Library) is an all-in-one digital asset management solution. The solution aims to help enterprises manage digital assets in an all-round way, from content approval management, privacy management to user behavior tracking and analysis, and comprehensively improve customer digital experience, business user capabilities, and content management efficiency.
BeiGene has always been at the forefront of digital management. By establishing an integrated digital asset management platform, the ADAL program helps our academic promotion to be more accurate, effective, and compliant.
Yang Ji, Chief Compliance Officer of BeiGene
Provide labeling systems and industry-oriented algorithms
Build an all-in-one digital asset management solution
The successful application of ADAL would not have been possible without the support of a professional solution provider. When selecting a service provider, BeiGene conducted a comprehensive evaluation from multiple perspectives such as professional capabilities, customer experience, and solution capabilities, and selected a solution jointly composed of multiple service providers such as Amazon Web Services Partner Context Insights, and deployed it based on Amazon Web Services.
Based on the development of the pharmaceutical industry and the constantly updated new policies and changes, in order to better meet the needs of pharmaceutical companies in digital empowerment business and precision marketing, Amazon Web Services Partner Insight provides HCP portraits, internal and external data integration, uses public channel data to speculate on the influence ability and treatment concept of HCP by integrating doctor data and content intelligent suggestions, and accurately locates relevant content to HCP to achieve HCP Tags and content intelligent suggestions are linked, enabling enterprises to efficiently and accurately deliver academic information and marketing activities. The HCP360 product launched by Mae Insight can quickly help customers find the right doctor, convert massive data into doctor tags, facilitate accurate crowd screening and reach, help pharmaceutical and medical device companies manage internal and external content, automate tagging, and combine with doctor tags to form personalized reach and distribution, and return data to enrich doctor portraits.
By providing BeiGene with a customized labeling system, ContextInsights enables personalized content classification, grouping, and control for the pharmaceutical industry. The embedded algorithm provided by Context Insight in the solution supports users to upload and process multi-modal files with one click, automatically extract labels for text in combination with professional medical vocabulary, organize according to multi-dimensional labels, and adjust and modify according to users' business Xi. Combined with automated label processing algorithms, BeiGene helps BeiGene process large amounts of data quickly, accurately, and continuously. Compared with manual processing, the solution provided by iInsight on Amazon Web Services not only improves the efficiency and consistency of data processing, but also continuously reviews and operates the tag usage, so as to ensure the integrity and effectiveness of the tag system and file tags.
ADAL solutions are supported by Amazon EC2 accelerated compute instances for high-performance data processing and analytics. This instance type is designed for deep learning Xi and high-performance computing (HPC) scenarios, enabling ContextInsights to complete massive multimodal data processing and analysis in a shorter period of time, and display the results to users. "Through our collaboration with OneInsight, we have been able to achieve the success of our ADAL project, accelerating the creation, approval, and distribution of content, and accelerating the generation of internal materials." At the same time, we have implemented an automated publishing process and flexible user rights management, which greatly reduces the risk of content leakage. ”
Building on the success of ADAL, an all-in-one digital asset management solution, BeiGene plans to deepen its collaboration with Amazon Web Services and its partner MeInsights in the areas of data labeling and intelligence, leveraging advanced AI capabilities on the cloud to further improve data utilization efficiency and unlock more business value. Leverage AI technology to achieve more accurate content recommendations and knowledge base question retrieval, and provide the function of document assistant. The combined application of these technologies not only makes document queries more direct and efficient, but also answers and solves user questions in real time, further improving the intelligence and user experience of the ADAL platform.
Work together for a win-win situation and upgrade together
Build solutions for the healthcare and life sciences industry
MayInsight is committed to leveraging its capabilities in supporting the digital transformation and upgrading of users in the biotech and pharmaceutical industries. Through the use of data and specialized solutions, Pulse Insights can help enterprises achieve multi-channel digital drug marketing, so that multiple business areas such as medical department, marketing department, and data analysis department of industry customers can obtain the required insights from professional solutions and realize business value. This will not only improve the operational efficiency of enterprises, but also bring more value to industry customers and promote the development of the entire industry. MayInsight's expertise and solutions will be an important force in driving the digital transformation of the biotech and pharmaceutical industries.
Looking forward to the future, as an Amazon Web Services partner, MayNet Insights will work with Amazon Web Services to build more digital and intelligent solutions for medical marketing. These solutions will be combined with the innovative cloud services provided by Amazon Web Services in customer portraits, customer tags, content management, intelligent recommendations and other fields to provide safe, compliant, and efficient services for customers in the medical industry and jointly promote the development of the industry. In addition, we have also cooperated with Amazon Web Services to launch products such as HCP360 and iInsight on the Amazon Web Services Marketplace, so that more industry users can use professional solutions through a convenient subscription model, expand the market scale, and achieve sustainable business growth.
About BeiGene & ContextInsights
BeiGene is a global biotechnology company focused on developing innovative oncology drugs for cancer patients around the world. Through strong independent R&D capabilities and external strategic partnerships, we continue to accelerate the development of diversified and innovative drug pipelines and product portfolios, and are committed to comprehensively improving drug accessibility and affordability for more patients around the world. We have a team of more than 10,000 people on five continents and have major offices in Beijing, Cambridge, Massachusetts, and Basel, Switzerland. For more information, please visit the link or follow BeiGene on WeChat.
Founded in 2016, MaInsight is a comprehensive and long-term partner of digital intelligence in the life sciences industry, and a pioneer in digital intelligence in the industry, committed to driving business growth and efficiency improvement with data, algorithms and digital tools. With the continuous rapid development of Manova Insight, it has set up offices and teams in Beijing and Shanghai, and has been recognized as a national high-tech enterprise, a Zhongguancun high-tech enterprise and an innovative small and medium-sized enterprise in Beijing, and has obtained ISO9001 and ISO27001 certifications. At the same time, based on the requirements of industry compliance/information security law, MayView is the fourth company in the cross-industry to obtain the group standard consistency certification, and MayView has also gained a large number of independent intellectual property rights after years of technology accumulation, including algorithm invention patents and a series of software copyrights.
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