Sa Beining appeared in the Oriental selection team building: is it a friendship appearance, or a value exchange?
Recently, CCTV celebrity Sa Beining appeared in a low-key role in the Oriental selection team building activity, which aroused heated discussions among netizens. In the midst of cheers and speculation, we can't help but think: Is Sa Beining's appearance purely a friendship to help, or is there some kind of exchange of commercial interests hidden behind it?
First of all, we must admit that Sa Beining and Dong Yuhui have a deep friendship in CCTV programs, and the two have cooperated many times and appreciate each other. This kind of camaraderie based on talent and shared values is rare in both the entertainment industry and the business community. Therefore, from an emotional point of view, Sa Beining may have appeared to support his friend Dong Yuhui.
From a business point of view, however, Sa Beining's presence may have a more far-reaching significance. As a CCTV celebrity, Sa Beining's every appearance may become the focus of social attention. His appearance undoubtedly brought huge traffic and attention to Dongfang Selection. For Oriental Selection, this is not only a team building activity, but also an opportunity for brand promotion and image building. With the help of Sa Beining's fame, Dongfang Selection can further consolidate its position in the field of live streaming.
At the same time, we cannot ignore the factor of Yu Minhong. As the founder of New Oriental, Yu Minhong has always been known for his image as a Confucian businessman, and he is good at using various resources to promote the development of his career. As an alumnus of Peking University, Yu Minhong and Sa Beining share a common cultural background and alumni feelings, and it is possible that he invited Sa Beining through personal connections. This not only shows their influence, but also adds more highlights to the team building activities.
However, no matter what reason Sa Beining appeared in the Oriental Selection Team Building, this provides us with a perspective to think about: in the interweaving of business and emotion, where is the boundary between celebrity effect and value exchange? When celebrities become the "drainage tools" of business activities, do they really reflect their own value? This is worthy of our in-depth discussion.
To sum up, Sa Beining's appearance in the Oriental Selection Team Building may be based on personal friendship and emotional support, or it may be out of commercial interests and brand promotion considerations. Behind this phenomenon is the complex relationship between celebrities and businesses, emotions and interests. And as viewers and consumers, we need to look more rationally at the appearance of celebrities and the motivations behind them, in order to have a more comprehensive understanding of the true face of business activities.