The film market in 2023, although not particularly lively, has witnessed some new trends in film marketing. From Wu Jing's visit to different crews, Huo Siyan's tears at the premiere, to Zhang Yimou's shocked expression, these have become the "three-piece suit" of film promotion, which has aroused widespread public attention.
Wu Jing, as a heavyweight in the Chinese film industry, has become the focus of media attention every time he visits. His appearance not only added starlight to the movie, but also became a highlight of the film's promotion. However, whether this kind of class visit can really increase the attention and box office of the film is still a question worth exploring.
Huo Siyan's tears at various premieres were widely reported by the media. Her emotional expression became part of the film's promotion and struck a chord with the audience. However, the authenticity and effectiveness of this kind of emotional marketing has also caused some controversy.
As a big director in the Chinese film industry, Zhang Yimou's shocked expression in film promotion has also become a marketing tool. This kind of expression marketing not only attracts the audience's attention, but also makes people think about the authenticity and depth of the movie's promotion.
Wu Jing's visit, Huo Siyan's tears, and Zhang Yimou's shock, although these "three-piece sets" of film promotion have attracted the attention of the audience in the short term, they have also triggered in-depth thinking about film marketing methods. As an art form, should the promotion of film pay more attention to content and artistry, rather than relying too much on star effect and emotional marketing?
In the pursuit of box office and attention, the film industry needs to find a balance that can effectively promote films while maintaining the purity and authenticity of the art of cinema. Cinema is not only a commercial product, but also a work of art. In this diversified film market, how to balance business and art will be a topic that filmmakers continue to explore and ponder.