It's time to talk about this topic as well.
Recently, the hot searches related to 95 flowers have made Sir deeply appreciate the words related to two voices:
"Clip tone".
"sound".
The former is a "shocking" performance of Yu Shuxin in the press conference of "If You Are Honest, Do Not Disturb 3".
Before Feng Xiaogang, Shu Qi, Li Chengru, Yue Yunpeng, and Chang Yuan's more natural conversation environment began, a pink "little clip" made a grand appearance.
She stood on tiptoe, with a semi-permanent smile on her cheeks, and compared scissor hands to the camera, answering the host's movie-related questions with what netizens called "no more than 5 years old".
Shu Qi's eyes were white, Chang Yuan was numb, Yue Yunpeng was embarrassed, Li Chengru's "Sanru" reappeared, and Uncle Ge was as immobile as a mountain, but the cautious corners of his mouth showed that the internal injuries suffered were not shallow.
Coincidentally, the next day, Zhao Lusi's new drama "Shen Yin" was launched.
That magical baby voice "engage in the inside".
successfully pulled the average psychological age of post-95 actresses in domestic entertainment to a level comparable to Yu Shuxin.
This clip seems to be more than just a limitation of the innate sound condition.
Behind them.
In fact, there is also a history of the development of domestic entertainment actresses, "pretending".
(Note: The following GIF will be "pronounced", please listen carefully)
01
Domestic Milk Clamp Alliance
What is a clip tone?
As the name suggests, the clip sound, the finger speaks with the throat between the voice, so that the voice becomes very thin and very loud.
The clip sound needs to be increased in tone, and coupled with nasal resonance, it can make the originally thick voice extremely thin.
And the clip sound we are talking about here is a narrow, deliberately created action, and the young lady who was born with a delicate and soft voice is not within the scope of discussion.
The meaning similar to "clip" is actually "loaded".
Yu Shuxin's "clip" is not a one-dimensional clip, not a fragment clip, but an all-round, stereo, accurate design sense to the hair.
It's a temporary stay for one of your shots, and she may suddenly say "yes" to you.
Sometimes, this vivid sense of "clipping" doesn't even need her to say a word.
For example, the following scenario:
Teacher Fan Wei has been in the art for decades, and he probably hasn't been "frozen" like at this moment, his eyes and movements are completely stiff.
It seems that you can make up for this mental activity: "It doesn't seem polite to look to the left, but now here, it doesn't seem to be my ...... who is impolite."
Netizens used an emoji spicy comment
remembers that in "Thirteen Invitations", Fei Xiang and Xu Zhiyuan once talked about a concept, that is, the image given by celebrities exists as a typical picture.
But this picture is not only the star's face, but the tension between his image and action at that moment and the social and cultural resonance behind it.
The example given by Fei Xiang is Monroe's covering of the skirt blown up by the subway in "The Seven Year Itch".
Behind this is the extreme industrialization of Hollywood's golden age films, as well as the image of the confident sexy stunner "American Dream" at that time.
Xu Zhiyuan said that Fei Xiang's image is the moment when he sang "Hometown Clouds" at the Spring Festival Gala in 1987, a dream of the 80s when cultural integration and nostalgia collided.
So, is Yu Shuxin a star image who will provide an image?
Perhaps, what she provides is a kind of continuous voice.
The three gifs constitute Sir's main impression of Yu Shuxin's own persona.
"Wow" from "Youth with You 2".
The "Fight for Beauty" on the GQ ship.
Standing next to Fan Wei, the two spelled out the "long season".
The title of "Little Zuojing" is not in vain.
Yu Shuxin's "artificiality" has become the only nature in her life, at least in front of the public.
This image also influenced her screen image.
Whether it is Cai Minmin in "The Next Stop is Happiness" or the little orchid in "Canglan Jue", they all have a sense of coquettish girlishness.
And what's interesting.
This kind of self-talking, isolated from daily life The narrative of the second "clip" is also in line with the temperament of most domestic idol dramas.
What a coincidence.
If you talk about Yu Shuxin's characters on and off the screen, you can't escape the word "refinement".
Then, Zhao Lusi's image is gradually on the same screen as "milk burp literature".
The recently hit ancient puppet "Shen Yin".
Zhao Lusi used wisdom to clear the bottom and dream back to the crayon Xiaoxin's little milk voice to stew the male protagonist, and opened the male protagonist's toilet door to talk to him.
If all this can be explained by the state of rigid transformation in the early stage of "Shen Yin", but counting forward, "Hou Lang" and "Secretly Can't Hide" ...... The image of the screen is still as follows.
If you take the artificiality and low-infantile character as the background, "milk fart" is also a variant of "clip".
So it looks like this.
Internal Entertainment's domestic "milk clip" drama universe, if it wasn't for the ridicule of the group this time, maybe it would continue to expand.
And when 95 flowers took the young character as their "true color".
The next road.
It may be the beginning of a gradual loss of self-control.
02
From "spoiled woman" to "baby goose"
If today's domestic milk clip alliance comes with a kind of heterogeneity that is far from the everyday, then tracing back to the context of the clip sound in popular culture is also related to a kind of "strange gaze".
In the history of domestic entertainment, the earliest "clip" can be traced back to the 1996 sketch between Cai Ming and Guo Da, "Robot Fun Stories", in which Cai Ming played a robot girlfriend.
Coincidentally, this time Yu Shuxin's role is also a robot.
Brown curly hair, a post-modern dress, and a squeezing throat of Yamato Nadeshiko triple "You're back" and "I'll help you take off your shoes".
At this time, "clip sound" is a joke that deliberately creates contrast, often appears on the comedy stage, and is the object of satire of "fake foreign and real artificiality".
This gaze at the other soon converged into a specific "stalk": the Taiwanese accent.
Sister Chi Ling became the object of staring at the cusp of the storm at that time.
Because of the tone of voice, coupled with the image of a decent person in various public places, people can't help but associate her tone and "pretend".
As a result, Xiao S, the queen of variety shows, also gave birth to a lot of emojis for this.
During this period, the clip sound became a kind of marker to distinguish between "being a woman" and "being a real woman".
is like the character tension caused by Lin Chiling and Xiao S fighting each other in the public entertainment field.
The movie "The Best Life of a Coquettish Woman" also sets up two groups of female characters.
The tomboy Zhang Hui (played by Zhou Xun) is sincere to Zhuma Xiaogong (played by Huang Xiaoming), but he has never confessed.
As a result, Huang Xiaoming was snatched away by the coquettish girl Beibei (played by Sui Tang), and also contributed the famous scene of "Rabbit is so cute, how can you eat Rabbit".
Of course, the values of the film are still on the side of the real me.
But whether it is a robot girlfriend or a coquettish Taiwanese accent, in the story of the year, it all has its own identity: "girlfriend", a squeamish female image full of male gaze.
In addition to the Wanwan dialect, the content of "Eating Rabbits" is also a silly and sweet, "kind" character, and this character, in fact, is made in the female competition place for male targets.
In "The Best Life of a Coquettish Woman", on occasions where there is no opposite sex gaze, Beibei rides mountain biking with her female friends.
The tone is natural, decisively deal with the wound for yourself, and don't cry or make trouble.
The Taiwanese accent becomes a kind of mask in the movie, isolating the true self in an attempt to obtain a safer male evaluation.
In a narrow sense, the clip sound is never its own voice, it has an element of performance, and it is closely related to the eyes of others.
In today's Internet celebrity era dominated by short videos, one or two clip-related stalks pop up every day.
It is often associated with online social deception, or other heterogeneous false images that are stared at.
Whether it's Qiao Biluo's milk voice being debunked.
The game is played with the sound of a sniper clip.
"I only feel sorry for Giegie" playing green tea stalks.
Imitation of "Little Windmill" and "Little Flying Stick, Come on~".
It's still a curious display of "just turned eighteen".
In online pop culture, clip sound has always been an incomprehensible other.
At the beginning, Yu Shuxin's voice was not quite consistent with the above object image.
In "Youth with You 2", the reason why she attracted a large number of fans is because her clip has a kind of exclusivity and has become a statement to show herself.
That kind of conspicuous bag-like self-confidence shows a dangerous fun in increasingly boring internal entertainment, which just satisfies the emotional appeal of the "little girl" who is restricted in the hearts of most fans.
The essential difference between Yu Shuxin's clip and Lin Chiling's Taiwanese accent is that her voice does not care about the "decent" gaze, but is full of the output of her own emotions.
The popular clip sound of internal entertainment has also completed a transformation of identity, from a "girlfriend" with a gaze from the opposite sex to a "daughter" for fans.
The aggressiveness that "spoiled girlfriend" does not have, "being a fine goose" can do it.
However, the rise of this "self" has become weaker and weaker with the establishment of traffic identity.
Yu Shuxin's clip sound was originally a "little princess" seeking personal freedom, but this freedom came at the cost of losing the possibility of growing up.
This is also the background color of milk burp literature.
The sweet pet universe linked by the various low-child images of internal entertainment is a cocoon that feeds the emotions of giant infants.
The clip sound is inseparable from the sweet pet world, and once it comes into contact with reality, it will hit a huge crack.
03
Sound becomes a cocoon
still remembers that a few years ago, Zhang Ziyi asked on the show: "Is being an actor a very low-level profession? ”
When she said this, of course, Zhang Ziyi had her own answer.
Actors need to be professional, they need to practice Xi, and they need to shed a layer of shell on their bodies, not a person standing in front of the camera can be called an actor.
But now.
As more and more traffic idols enter this industry, I am afraid that even Zhang Ziyi herself will doubt that what she said is a fact.
That's right.
When Yu Shuxin became an "interloper" in a professional system.
Fragmentation arises.
Their own predicament has also arisen.
One side.
With the small category of enclosure self-sprouting, with the public activities again and again, it began to enter the field of public judgment, and the "unsuitability" of the clip sound gradually became prominent.
It's like an awards ceremony, GQ night, or a "Do Not Disturb 3" press conference.
What people don't understand is that in an occasion where the film and the character are presented to the public, she is still in a state of self-indulgence, non-communication and irrationality.
The Volkswagen line of defense was attacked step by step.
In the end, word of mouth rebelled.
And on the other hand.
Do you say that Yu Shuxin doesn't want to be a real actor?
Neither is it.
Sir always feels that any traffic or idol, when they step into the entertainment industry, will more or less have the determination to "present professionally", hoping that they will be like Tony Leung or Andy Lau, taking into account the dual identities of idols and actors.
But traffic is also enveloping professionalism.
They know what their fans like, and these images are perceived as a gesture of "confidence."
And when they sell these young images, fans will cover for them, saying that it is "the role needs", saying "the little princess is the most beautiful, let's just pet it".
Even in some idol dramas, these don't seem to be inconsistent.
Therefore, when they are out of a specific context, they seem to be in a dilemma, and between easily pleasing fans and difficult to take off their shells, they "naturally" choose the former.
It's not just about maintaining your own personality.
is more of an evasion of the responsibility of an actor that he should have assumed.
After all.
The 95 flowers who want to be dramatized and blockbuster out of the sweet pet filter have always had a hard time.
△ Zhao Lusi's acting skills in the drama "Hutong" were criticized
An example.
Shortly after the press conference, "Do Not Disturb 3" launched a promotional video, in which Yu Shuxin angrily recited the instructions for several days in order to play the image of a robot.
shocked the photographer, Yi Xiaoxing was surprised, and Feng Xiaogang was full of praise.
This good show eventually led to the general audience flipping the table.
Is there any dissatisfaction with Yu Shuxin herself?
No.
At the end of the day, it's the audience's anger at the professionalism giving way to traffic.
It is also anger at the destruction of actors' admission standards.
Internal entertainment, bitter flow for a long time.
Speaking of which, Sir remembered that two days ago, Zhang Yi refused to skip subject three.
It was a road show.
Someone wants to ask the main actor to dance the recent hot stalk dance "Subject 3" together.
Honestly, this has happened many times.
Maybe it's for "lively", or maybe it's for traffic to be easy to spread.
Now, whether it's a roadshow or a press conference, there will always be some popular hot stalks.
But Zhang Yi refused.
He felt that he should talk about movies when they were being screened.
There is nothing wrong with doing whatever the occasion should be.
But the problem is that such a normal thing that is "understandable" has caused heated discussions on the Internet.
People praised Zhang Yi one after another, and they were glad that a professional finally stood up and fired the first shot of rejecting traffic.
Why?
It can be seen from the side that even professional actors, many of them have "surrendered" to the force of traffic.
After the screening, it turned into a show.
The press conference turned into a fan meeting.
The quality of a work, the quality of an actor, is becoming more and more "unimportant".
It seems that only the last sentence is required:
"I will only feel sorry for the audience giegie".
You can get understanding, and even reach the top of the clouds?
The picture in this article comes from the Internet