The Internet is really a huge "obtuse angle", there is not much fairness here, there are not too many rules, the main thing here is a random.
In May of this year, the whole network was brainwashed by a children's song, that is, "dig and dig in a small garden, plant small seeds and bloom small flowers......".
Why does this happen? Because a teacher named Peach (ID: Miss Mao Shallot) shared a video of her own teaching on a short video, netizens felt that the melody was very brainwashing, and Teacher Peach looked very comfortable, and the number of likes on the video rose gradually, with a maximum of more than 8 million and millions of fans. Please note that it is the number of likes, not the number of plays, and a rough estimate shows that the number of plays is likely to exceed 100 million.
Because Mr. Peach's song was so popular, four days later, Mr. Huang (ID: Hua Kai Fugui, who teaches music) remade this video, and Mr. Huang's video also received more than 5 million likes, and the video views may also exceed 100 million.
This does not include the remakes of other influencers, and if they were all added, the number of views on a single platform could exceed 10 billion times, because kindergartens at the time were teaching the song. Both adults and children will sing this song.
Under the bombardment of massive traffic, Mr. Peach and Mr. Huang have all become phenomenal Internet celebrities, although Mr. Peach's video was posted earlier, but Mr. Huang's fan base is higher, so Mr. Huang's fans have increased faster.
This is the reality, obviously Mr. Peach is the one who posted the video earlier, and he is also the one with a higher number of likes, but Mr. Huang relies on the advantage of his fan base and the expressiveness of the video, which is more popular with men, so he has gained millions of fans.
In addition, after Mr. Huang became popular, he immediately opened a live broadcast, and the popularity of the live broadcast room instantly increased by 100,000. It is said that in just two live broadcasts, he earned 1.94 million yuan. In addition to making money, the number of fans has also risen, and now it has reached more than 7 million, while Teacher Peach only has more than 2 million.
At that time, some netizens suggested that Mr. Peach open a live broadcast, because they thought that this remake was popular, but the original was not so popular, which was unfair. As a result, Mr. Peach said that he was strong, the breeze blew on the hills, and he treated it with a normal heart.
It's hard for me to imagine that this sentence came from the mouth of a kindergarten teacher who earns only 1,800 yuan a month, and I hope she doesn't feel regret for missing the opportunity.
After the popularity slowly went down, Teacher Peach started the live broadcast, and in the simple live broadcast process, it was not clear how much money she earned, and it should be much more than her kindergarten teacher's salary. Teacher Peach said that her kindergarten teacher's salary is only 1,800 yuan.
Recently, we will brush up on the video of Teacher Peach's live broadcast with goods, but now it has been 8 months since she became popular, the popularity has completely dissipated, and the data of live streaming is not ideal. Teacher Peach said that he brought 8 live broadcasts in a month, and his salary was less than 8,000 yuan, which was not as exaggerated as the millions that netizens said.
In fact, many people can't believe it when they hear this income, because in any case, she is also an Internet celebrity with more than 2 million fans, and she has also made phenomenal short videos, how can her income be so low now?
What's more, Teacher Peach may have felt too much pressure, or she may have wanted to make a little more money, so she quit her job as a kindergarten teacher to do live broadcasting.
Some netizens are also really strange, live streaming is a very normal way to make money, but they began to sneer at Teacher Peach.
Maybe it's because he didn't make much money, but he was abused by netizens, so he felt very uncomfortable, so Mr. Peach set his account to a private account.
Many people may say: "It's a lot to earn 1,000 yuan a day, but what more bicycles"?
Teacher Peach also responded again after being on the hot search, and he didn't think he was making less money, and he disclosed his income at that time just to respond to those rumors of a monthly income of one million.
Actually, Teacher Peach should be sadder than most ordinary people, because there was originally a wave of wealth and wealth that smashed at her, but she avoided it, and now it is not so easy to beg for food on the Internet, and the key is to endure all kinds of ugly words from netizens.
This is the Internet, with truth in falsehood, and absurdity in reality. After the heat passes, millions of fans just look good, but they are not actually worth that much money.
In fact, through Mr. Peach's experience, we can see that if we are ordinary people and need a lot of money, then when the traffic hits us, we must not hesitate to open a live broadcast, selectively receive advertisements, and earn enough income for a lifetime at one time.
At the same time, we can't rely too much on the internet. After the traffic passes, we can still have our own real life, which is another kind of happiness.
This is the best of times, but also the worst of times, with disruptive innovation and new business models integrated, the whole world is your stage!
In the world of new business, there are no eliminated industries, only enterprises that have been subverted, and now all business competition will focus on "subversion and reconstruction".
A company or a boss is doomed to fail early if it lacks the ability to subvert and restructure.
Remember: without innovation, how can there be imagination, without imagination, how can there be competitiveness, if you want to break through, you must subvert the original business model, reconstruct a new business model!