With the upgrading of consumption and the increase of personalized demand, various new drinks have become an important choice for young people to relax and socialize, and herbal tea, which is the leading plant health drink, is very popular. At present, Wang Laoji has launched as many as 18 herbal tea items of various flavors and specifications, which can provide consumers with more subdivision choices in different scenarios, accelerating the development trend of herbal tea from a functional drink to a mass drink.
Recently, the 5th World Media Summit with the theme of "Boosting Global Confidence and Promoting Media Development" was held in Guangzhou and Kunming from December 2 to 8. Wang Laoji also appeared in the city guide of the 5th World Media Summit to show the unique charm of Chinese herbal tea culture to the world.
As a core member of the health sector of Guangzhou Pharmaceutical Group, over the years, Wanglaoji Health Company has continued to promote brand innovation and upgrading, accelerate the international development of the brand, promote Chinese herbal tea culture to the world, and demonstrate the charm of herbal beverages. Under the product strategy of "single product diversification + category diversification", Wang Laoji not only launched subdivided herbal tea products such as sugar-free herbal tea and bubble herbal tea, but also created healthy plant drinks such as prickly lemon ji, lixiaoji, coconut soft coconut water, etc., with a rich product matrix, fully meet the diversified needs of consumers, and have achieved good results at home and abroad.
With the increasing prosperity of the global health consumption market, Wanglaoji continues to penetrate the international market with the strategy of "culture first + product trade" to promote Wanglaoji herbal tea to "go to sea". At the level of "product trade", Wanglaoji has carried out trademark registration and product sales layout in more than 150 countries and regions around the world, with a sales network covering the world, with more than 10 million terminal outlets, and has achieved good results in Southeast Asia, North America, Australia and other markets.
In the process of international development, in addition to the layout of the global market, Wang Laoji also adheres to the strategy of "culture first", and plans to build herbal tea museums in 56 cities around the world. In 2018, the Wanglaoji (New York) Herbal Tea Museum has been completed and opened, and the Fifth Avenue Herbal Tea Museum in New York has also been completed and opened. In the future, Wanglaoji will make every effort to plan the global development of Wanglaoji, promote high-quality products to the international market, bring the oriental health philosophy to the world, and make every effort to build a world-class beverage company and make the world more auspicious!
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