(April 11, 2024) Wang Laoji released the international version of the English brand logo WALOVI in Los Angeles, USA. The opening ceremony of the Fifth Avenue Pavilion, the second herbal tea museum in New York, also marked another solid step in the global development of the Wanglaoji brand.
Founded in 1828, Wanglaoji is the leading brand of herbal tea in China, which has always adhered to the guidance of consumers' demand for health, continued to strengthen and expand the main business of herbal tea, and created healthy plant beverages with different characteristics, and met the diversified needs of global consumers with a rich product matrix. Today, Wanglaoji has become the world's No. 1 selling natural plant-based drink.
In the process of accelerating the brand internationalization strategy, Wang Laoji released the international version of the English brand logo WALOVI, which was unveiled in Milan and Thailand this year. Wang Laoji plans to build 56 herbal tea museums around the world to tell the story of Chinese herbal tea to the world. As early as 2018, Wang Laoji's first overseas herbal tea museum landed on Grand Street in New York, opening an important "window" for cultural exchanges.
After years of development, Wanglaoji's sales network has covered more than 150 countries and regions around the world, and has achieved good results in North America, Australia, Europe, Southeast Asia and other markets. The North American market is Wanglaoji's overseas key market, and its annual sales have increased significantly since its export in 2013. Today, Wang Laoji has officially entered the mainstream channel Costco in the United States, as well as supermarket chains such as H Mart, and the e-commerce part has also entered Amazon, Yamibuy, Wee and other platforms.