Recently, Taobao launched the "Top Ten Products of 2023" selection activity, and one of the virtual products called "Einstein's Brain" sparked heated discussions among netizens. It is reported that the seller of this product is a post-00s guy from Hebei. According to reports, the product has sold an impressive number of 70,000 units in the past year. Among the buyers are high school students who are about to take the college entrance examination, students from 985 and 211 universities, and even students from prestigious universities such as Peking University.
The price of "Einstein's Brain" virtual goods is generally between 0.01 yuan and 1 yuan. The seller said in the product introduction that after the buyer took a photo, the "Einstein's brain" would automatically "grow" to the buyer's brain. This item appeals to the thirst for knowledge and wisdom, especially for students who are about to face important exams. Secondly, the price of such goods is relatively low, which makes it easy for the masses to accept. However, we should also note that such goods do not really improve people's intelligence and abilities, so consumers should remain rational when purchasing and not blindly follow the trend.
This phenomenon has sparked a wide range of discussions in society. First of all, people's demand for virtual goods and purchasing behavior have aroused people's attention to educational resources. In today's society, the competition for exams is extremely fierce, and students are preparing for the college entrance examination, and the demand for improving intelligence and ability is increasing day by day. This also reflects the current inequality of educational resources, with some students having access to more high-quality educational resources due to good family conditions, while some students from poor families may not have access to the same educational opportunities due to lack of resources.
Secondly, the hot sales of this virtual product also make people question the rational spending power of consumers. Although the price of such virtual goods is cheap, it does not actually bring about the improvement of actual knowledge and wisdom, and it is irrational for consumers to blindly follow the trend to buy such goods.
Behind this phenomenon is also the problem of unbalanced educational resources and consumers blindly following the trend. In order to solve these problems, the government needs to increase investment in educational resources, especially in poor areas. On the other hand, it is necessary to improve the quality and rational consumption ability of consumers, and strengthen the crackdown on false propaganda, so that consumers can consume rationally and avoid being misled by false goods.
Internationally, similar virtual goods phenomena are not uncommon. By learning from relevant foreign cases, we can learn that similar virtual goods have also appeared in the United States and other Western developed countries, and they have effectively curbed the proliferation of virtual goods by strengthening regulations and supervision, urging platforms to strengthen the review of goods.
To sum up, we need to pay attention to the current problem of unbalanced educational resources and consumers blindly following the trend. The government needs to increase investment in educational resources, improve consumers' rational spending power, and curb the proliferation of virtual goods at the source. I hope to see more tangible and beneficial products emerge in the future, so that consumers can really gain substantial knowledge and ability improvement.