Hello everyone, I am Chu Yu, a post-95 Internet entrepreneur.
Some time ago, there were a lot of things and more complicated, and I was busy dealing with things in the studio, and I had been thinking about making a live-action account earlier, but it wasn't until the last few days that I wrote this content.
The article is updated slowly, but I will insist on updating one or two issues of content as much as possible a week, and today I will talk about my self-media in response to the questions of several netizens, which is also a topic that friends around me pay the most attention to.
Let's talk about my original intention of doing self-media, to be honest, from an SEO naked resignation to a new field, I admit that I was really sloppy.
Because in the process of doing self-media, for nearly half a year, I have stepped on countless pits, and now I have only achieved a little result, for ordinary people like us, if we don't have a little savings in our hands, we really can't afford to toss like this, but fortunately, we are now on the right track.
The word self-media, in my previous thinking, I would think that it is something that only professional people can do, to be able to write copywriting, to be able to storyboard, to know high-end editing and other skills, the content, should also be some topics such as eating, drinking and having fun, because I have been facing the computer before, turning the server, writing code, making pages, building websites, researching keywords and other work content.
I can't accept a character like me at all, and I also come to do self-media in front of the camera, as early as 2018, I knew that short articles should be done, but at that time, because of SEO, I didn't study short videos.
Until I resigned in March 2023, because I have been engaged in the Internet industry, my plan is to focus on light innovation projects in the future, so during this period, I have been inspecting the project and flying to many cities, such as Beijing, Shanghai, Guangzhou and Shenzhen, the e-commerce field and the Internet field, which are indeed much faster than the development pace of our Yunnan-Guichuan, and I am also dazzled by the project.
During the period, I also found that many projects can't stand scrutiny, and most of the common problems of Internet projects are short cycles, not long-term, stepping on the tuyere, and the project can't be done after the tuyere, including the SEO I did before, spending a lot of time and energy to test out a trend, once the trend passes, return to the project itself, it will inevitably be a resource and energy exhaustion.
So why did I finally choose to do self-media, one is because at the beginning of this year, on Douyin and watermelon articles, I saw more and more post-70s, post-60s, and even post-50s who are older than them are facing the camera to do self-media.
Especially at our age, when we were children, we should have watched the TV series "Jigong", Grandpa You Benchang is doing self-media at such an age, as well as the famous actor Pan Changjiang, as well as many middle-aged and elderly people who live ordinary lives, can not only play tricks from the media, but also play at a very high level.
In March this year, we began to shoot while playing without knowing anything about the media, and uploaded it to the Internet while shooting, and gained more than 20,000 fans in less than two months, and actually became a poverty alleviation expert, and I was very encouraged by the video content of these people and their spirit.
Or let me feel that I should also abandon some of my own shortcomings, bravely face the camera, and record something meaningful, a long time ago, I decided that I can't bear the physical suffering, or I can't suffer the physical suffering, so the previous work experience is basically based on Internet projects.
Until now, I finally decided to deepen the self-media, I can basically conclude that the premise of doing most industries or projects well at the moment is related to the Internet online, the cost of the Internet to obtain customer flow is far lower than offline, and the current consumption Xi is basically combined with the Internet, I believe that now everyone does not use cash much when going out.
Even my little cousin, who is in the first year of junior high school in his hometown this year, uses WeChat to transfer his pocket money directly to him, we used to study, and we basically gave cash, so the idea of the Internet + project is a concept that each of us must understand, and after deciding to do self-media, starting from March this year, I have been exploring the Xi by myself.
While exploring the team of self-media, starting from the initial Chinese video, I went to several offline self-media companies, learned Xi their operation ideas, learned from the management model and plan, and after half a year of testing, I finally succeeded in landing this project, until today, I decided to try to come up with such an article.
It's also because I stepped on a lot of pits in the early stage, I want to share my own experience in the past six months, which is also the most concerned issue for many friends, all say to do self-media, in fact, the field of self-media is very broad, there are many projects, I will first talk about the video project that my studio landed, during which we tested the video, from the selection of fields, to the account building, and then the video, to achieve a monthly income of more than 10,000, intermittently scrapped more than 10 accounts, until it has stabilized now, the cost has nearly spent 15w.
In the end, we concluded according to the case that the video can be done, but the early stage is very mental, can not insist, basically in 1-6 months will choose to give up, during the various difficulties, will basically dissuade a part of the population, persist, a year's output, for Kunming, a fourth-tier city, the income is also more ideal than the average working worker.
Okay,After talking about the Chinese video that I am familiar with in practice,I'll talk about the content I'm out now.,The next thing I'm going to do in the field of self-media,Because what I'm posting is a horizontal video.,Of course, I also participated in the Chinese video project.,Not only Chinese video.。
This article of mine is basically distributed on the whole network, maybe the income of this kind of article is not as much as those fields with large traffic, such as entertainment, sports and other fields, the account made by our team, the playback volume can easily run to millions of millions, do this account, I don't look at the income of these playbacks, because the positioning of the account itself is different, this account is more to share and record some of my own experience and practice.
And some opinions and insights on new things, this kind of account is almost a personal IP, and I don't know how I will do it in the future, because we have no experience with this kind of account before.
Of course, I knew that as a team leader, I had to take this step and expand the possibilities.
The second is the cyclical nature of the self-media project, when we used to do SEO, we would often test, when Baidu is good to rank, what method can be used to stabilize the ranking on the home page, during which it will be tested, buy servers, domain names, these costs are actually quite high, and then test out the method, just do it for so many months, and the method can't be done.
In fact, many Internet projects have such a common problem, the tuyere period is very short, including most of the projects I inspected this year, there is a certain periodicity, if you consider lasting and stable development, these projects are not the first choice.
But self-media is different, because in the information age, information produces media, there is information dissemination, and the existence of self-media has value, so combining these two reasons, I finally decided to transform into the field of self-media after resigning.
Well, back to the question that everyone is most concerned about, is it worth continuing to insist on self-media?
After half a year of my practical experience, the answer is yes, it is worth continuing to insist, and everyone can do it, in the era of such rapid iteration of information networks, everyone can share their views on the article platform, as for how to start, if you dare not face the camera, usually communicate with others, then choose film and television commentary, heavy copywriting and other fields.
If you dare to face the camera and be lively and cheerful, you can consider vlogs, or like the article I posted, do oral content, the field of self-media is wide, the above three categories, relatively speaking, are more friendly to novices.
Then I'll talk about the tools and equipment I commonly use to do self-media, if it's a film and television commentary, like our team, PR, PS, AU, clipping, AI tools, magic sound workshop, etc., and then equipped with some other tools, no real people need to appear on camera, the whole process is copywriting, dubbing, editing, cover, and then release the video.
And if the real person appears,You need to use the equipment for shooting,At present, I use Apple 13PRO to shoot articles,There is also a lavalier microphone,And a mobile phone holder,Editing,Like the content of my account's article,Generally, you don't need PS,The computer version of the film is enough,Basically, that's all the equipment I use to make this account。
The most practical thing is really a mobile phone and a stand,In fact, it's simple and very simple,Because video content like mine doesn't need too many editing sound skills,As long as you know how to use it conventionally,Cover software with PS,Article software with clipping,These are enough,Basically, they can be satisfied,And it's relatively simple to get started,Convenient and fast。
I didn't think about how to do it before I tried to be a real person, because I was a perfectionist, and I struggled with this matter for a long time, what to do and how to present it.
In fact, the greatest value of self-media is to show thousands of people, share the content they create, and show the process of generating their own value. So, don't be perfectionist, do it, and if there is a problem in the process of doing it, we will solve the problem. Fortunately, from an SEO to a self-media, I have been doing what I like to do.
Including the process of practical operation, share some self-media experience, to help and answer some people in need of help, this is a very enjoyable process, just six months for my own personal ability to improve is very great, not only to do self-media and content knowledge accumulation, but also to help others at the same time, but also to get a greater harvest.
In the later articles, I will share and dismantle some projects, or record some of the problems we encounter in doing our own self-media, as well as some entrepreneurial opportunities with low thresholds and simple to get started.
With today's topic, I want to follow the friends who have read this article to the present, if you also pay attention to self-media or life and career, friends who are confused and anxious, now is the Internet, At the moment of the development of information technology, the threshold for entrepreneurship has actually become lower than before, and there are more business opportunities, which is also the era of the lowest cost of our access to knowledge, and there is only one reason why we are confused, that is, you have the ability, the best than many people around you, the age of hard work, because you are too smart, think too much, do too little, think ten times is better than do once.
Life is a process of living to learn from the old, is a process that lies in constantly improving one's ability to improve oneself through learning Xi, and the process of enhancing the influence of the circle, anything, when you really want to do it, there is a way, and there will be 100 excuses if you don't want to do it, don't always think about working hard tomorrow, only those who work hard to live well today will have a better tomorrow.
Different times put different business opportunities in front of us again and again, we can miss the past, but we must not miss the present, especially for ordinary adults, middle-aged people, they have rich life experience and experience, rich life experience, is the basis for self-media knowledge reserves.
People with high culture are not necessarily high diplomas, culture is a person's cultivation and character, and diplomas are just hard knowledge in books.
For self-media, these two are very important, but what is really more important is the need for rich life experience and experience, hard knowledge is what to learn and what to learn, and the Internet information is so developed, most of the knowledge can be checked, searched, and Xi on the Internet.
You can quickly acquire the knowledge you want in a few minutes, hours or even days, and help others and achieve yourself at the same time.
Well, today's content is shared here, I hope my content can inspire and help you, thank you for reading this article, what do you think, please leave a message to discuss, thank you!