#看见人间百态#
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In May 2014, Jumei was successfully listed in the United States. The founder, Chen Ou, is worth $1.4 billion and ranks 6th on the list of Asia's young richest people, and he is only 31 years old.
Just like the TV series that starts high and goes low, so does Jumei. A month later, it was exposed as a fake, and Qianfu pointed out. In the next three years, Chen Ou's wealth of 12 billion yuan was also squandered.
However, under the fame, there is no vanity, and the universal genius Chen Ou has made a comeback again.
«——[Entrepreneurship "Jumei"]——»
In 2010, after graduating with an MBA, Chen Ou returned to China to prepare to start a business. At that time, the network economy was already developing rapidly, and e-commerce platforms were springing up like mushrooms after a rain.
But at this time, Chen Ou found a phenomenon, although the products on the e-commerce platform are complicated, there are too few female cosmetics merchants.
After understanding, Chen Ou found that most girls would choose to go to the counter to buy cosmetics, because the cosmetics on the Internet are not authentic and there are too many fakes. According to this, Chen Ou smelled the business opportunities here.
Subsequently, Chen Ou, Dai Yusen and Liu Hui finalized and entered the beauty industry. Go to the counter to get the goods to ensure the quality, and then return the goods for no reason within 30 days, which greatly reduces the purchase pressure of consumers.
The three of them are all program masters in the Internet industry, and in just 2 days, Tuanmei Open was born. This move can be said to have opened a new door for the beauty industry, with users exceeding 100,000 in a short period of time, and orders are pouring in.
In this way, Chen Ou was responsible for going to the counter to purchase, and then placed it in their own warehouse in batches. It is shipped after some beautiful packaging, and the price is much cheaper than in physical stores.
Slowly, Tuanmei Network has a good reputation, with a turnover of more than 20 million in the first year of its launch. Based on the company's long-term development considerations, it was also officially renamed "Jumei".
Orders have increased dramatically, and Chen Ou no longer adopts the old method. It's about building new purchasing channels, logistics, and sales. By the second year, sales far exceeded last year, reaching 150 million.
The development of Jumei Youpin is unstoppable, and it has been favored by Xu Ping, an angel investor, and has received an investment of 100 billion yuan.
At this time, Chen Ou's team made a difficulty, they couldn't find a suitable spokesperson to endorse the brand. Because of the stars, in their opinion unstable. It may be in the ascendant today, and tomorrow it will fall into the abyss.
In the end, after discussion, Chen Ou appeared on camera to speak for himself. But it also faces risks, a good example is Jobs's "elite machine", and the image of himself speaking for himself is widely popular.
Lei Jun, president of Xiaomi, also endorsed his own products, which ended in just one month. Even if there is a risk, Chen Ou's team has to rise to the challenge.
Once successful, the image of the founder and the brand will lead the company to infinite improvement.
At the end of 2012, the 99-second advertisement showed that Chen Ou, as an entrepreneur, still did not forget his original intention after all kinds of doubts, attacks, and setbacks, and he went further and further under the doubts of the crowd.
"I am Chen Ou, and I speak for myself." With the end of the last advertising sentence, Chen Ou's image became popular. This sentence has triggered the majority of young people to follow suit, and once became "Chen Outi".
Young and promising, business genius, and corporate star, these are all synonymous with Chen Ou.
«——[Lost 12 billion, no way to return to heaven]——»
With the explosion of Chen Ou, Jumei is also favored by contemporary young people, and the number of orders has increased unprecedentedly.
On March 1, 2013, after the previous foreshadowing and momentum, Jumei's anniversary limited purchase promotion began, Chen Ou and all the staff were waiting for the arrival of the early morning, waiting for the arrival of the sales miracle.
What everyone didn't expect was that the website server crashed in the first ten minutes of the morning. After 3 hours of rescue, the network engineers still had no results because the passenger flow was too large.
What followed was the overwhelming anger of users, except for a few people who continued to wait, most of them ran to Chen Ou's Weibo to leave messages to vent their anger.
Jumei has changed from being loved to being sad.
The next day, something more serious happened, and the order was blown up. Nearly one million users have no knowledge of their own commodity logistics information, and contacting customer service to no avail, which has triggered unprecedented anger among users.
In the face of Chen Ou and the apology of the senior management, users did not buy it at all. In the end, Chen Ou asked Liu Hui to resign, and Liu Hui, the person in charge of the warehouse, resigned, which slowly calmed down the anger.
A wave of unevenness has risen again and again. Not long after the storm passed, Jumei Youpin was exposed to the news of "fakes". Many users echoed it, saying that they bought fakes and were allergic after using it.
A former employee of Jumei also stood up to break the news, threatening that more than 90% of Jumei was fake. With this remark, Jumei Youpin sold fakes.
Chen Ou did not sit still, and finally found out that the former employee was just an angry young man who had not applied for a job, and his remarks were mainly to vent his personal anger, and he liked to mention the punishment of 6 months of detention and a fine of 10,000 yuan.
Even so, once the stereotype of fake goods is deeply rooted in people's hearts, what they see and hear is often confused by the partial. One month after Jumei's listing in 2014, Jumei's genuine image plummeted.
Public opinion outside is full of sky, internal storms are shaking, and sales performance is becoming more and more decadent. After another turmoil, the chief financial officer and founder Dai Yusen left one after another.
In just three years, Chen Ou squandered Jumei's 12 billion assets. At this time, Jumei Youpin is already in the decline of the river and lacks the ability to return to the sky.
The business genius who has always been praised by people has ended up like this, which is inevitably regrettable.
«——【Genius Sideways】——»
Chen Ou was born in 1983 in a county in Sichuan Province, and his family is well-off. But any genius will show something different from ordinary people since he was a child.
At that time, when electronic products were not yet on the rise, and his peers didn't know what a computer was, Chen Ou was addicted to online games and couldn't extricate himself, but he was still a scholar.
Competitions, winning awards, and skipping grades are taken lightly for Chen Ou. Chen Ou, who was surfing the Internet, once stumbled upon Nanyang Technological University in Singapore, which has a relatively generous scholarship and is relatively easy to study.
This undoubtedly made Chen Ou very interested, and the scholarship was secondary, and if the main study was easy, Chen Ou would have a lot of time to play games, so he decisively signed up.
Not surprisingly, the university threw an olive branch to Chen Ou.
In 2001, Chen Ou, who went to college at the age of 16, chose to major in computer science. At that time, everyone in the circle knew that Chen Ou was busy with three important things: learning Xi, playing games, and making money.
But playing games all the time, Chen Ou will get tired of it, and sometimes he will feel bored. I built a game platform with my classmates, and as soon as it was launched, it was highly sought after by contemporary college students.
The post-game design and development also required a large amount of capital injection, and Chen Ou's investors were not optimistic about it at that time. In desperation, Chen Ou sold his game shares for $700,000.
After that, Chen Ou chose to pursue an MBA and met his future partner Dai Yusen at Stanford. Later, they co-founded Jumei, but the ending was unsatisfactory.
«——[Conclusion]——»
In 2017, Chen Ou, who had been silent for a long time, made a comeback.
spent 300 million yuan to acquire the street power bank factory, and as soon as the news came out, Chen Ou once again stood on the cusp of public opinion. Because the shared charging treasure is suitable for today's mobile phones, it is not favored.
Wang Gongzi even released the words that this matter could be eaten and eaten through the air, and Chen Ou used this statement to play a wave of very good advertisements.
Chen Ou once again showed his business talent, and the number of employees in the company gradually reached 500, and the urban coverage rate reached 95%, which can be seen everywhere. The street power station is in the first position in the industry and has become Chen Ouxin's peak profit project.
Mountains and rivers are murmuring like a mirror. Those who still forge ahead after the big waves are the real heroes.
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