Preface
The CCTV host contest that year was jubilant in the industry. Those professional, humorous, and funny hosts bring countless joys and knowledge to the audience.
But today, this host contest has encountered unprecedented doubts and criticism. We have to ask, what went wrong with this year's host competition?
The format and mechanics have changed dramatically, and the difficulty has increased dramatically
This year's host contest broke the restrictions of professional categories, and literature and journalism were integrated into the same track. Such a comprehensive assessment method undoubtedly increases the pressure on the players.
Those who are good at news hosting are struggling in many literary and artistic topics. They face a completely different challenge, which is to be news, entertaining and cultural at the same time.
Such an all-round requirement has undoubtedly greatly increased the difficulty coefficient of this competition. The 60 finalists are also facing the pressure of elimination. In the third stage, 18 people were directly reduced to 6 people, and there was no hope of resurrection.
It is not difficult to imagine their inner anxiety, nervousness and confusion. Will the hosting skills and style precipitated by long-term training still be able to play under such a cruel elimination system?
Can they still be calm in the face of layman-style examination questions? Can they still show their professional expertise in the randomly drawn grouping? This is undoubtedly a great challenge to the host's comprehensive strength and psychological quality.
Presiding over the general trend, Nigmaiti's mediocre performance
The host is at the helm of the stage and has a decisive influence on the atmosphere and rhythm of the field. The last competition was hosted by Sa Beining, and the wonderful strings and humorous language have been talked about so far.
However, this year's host, Nigmaiti, failed to meet such a high standard. Aside from the normal process, he has very little interaction with the players. There are no brilliant strings, and there is no rich language expression.
He was like a mechanical "voice announcer" with a lack of enthusiastic participation in the whole game. The spark that the audience was expecting did not appear, and the stage was less vigorous and energetic.
The host was supposed to be the support of the contestants, but Nigmaiti's performance was unremarkable and did not build an interactive platform for the contestants. The lack of active guidance from the host also affected the excitement of the backstage answering session.
It can be said that the host's performance is unremarkable, which greatly affects the watchability of the show.
The afterthought of the commentators is difficult to improve the strength of the players
Kang Hui and Sa Beining are the two commentators of this competition. Kang Hui's reviews are decent, simple in wording, and lack in-depth analysis. In many cases, it only stays in superficial judgments, and does not really dissect the content and method of the contestants' answers.
Although Sa Beining's comments provided some advice, they did not help the contestants' performances that had already ended. This kind of "afterthought" style of comment does not help the player to improve much. What's more, the players don't have a second chance to correct their mistakes.
What we expect is a rigorous and meticulous review process, where we can point out the subtle mistakes of the contestants on and off the stage, and make suggestions for improvement from a professional perspective. But the comments of these two guests did not reach this height.
For cultivating the players' actual combat experience and improving their comprehensive hosting level, such a review team seems to be inadequate.
The rhythm is rushed, and it is difficult to get into the best situation for the rush performance
The pace of the whole game was extremely rushed. At the beginning, the identity and background of the judges were not mentioned; When the contestants performed, the host's question had not yet been completed; The commentator's speech time is too short; The moderator's concluding remarks also ended hastily.
All the links are in a hurry, and the staff on site are also in a hurry. Such a hasty rhythm seriously affected the production quality and professionalism of the program.
Performance is a highly professional art, which needs to be slowly precipitated and sublimated in just the right time and space.
The rush to the pace deprives the players of the window of time to play perfectly, and also prevents them from getting into the situation, making it difficult to display a suave hosting demeanor. It can be seen that this kind of hurried performance is destined to be difficult to enter a highly unified artistic realm.
The mistakes of the production team are frequent, and the news people suffer losses
The production team of this year's host competition has a dilemma of frequent mistakes. Different from the production on the comprehensive channel last year, this year it will be managed by the Cultural Program Center. The setting of exam questions obviously focuses on the cultivation of literary hosts.
The proportion of news topics has been greatly reduced, and many cultural and commentary questions have made the contestants from journalism helpless. They had to face unfamiliar themes and the challenge of changing roles.
The change of the production team has shifted the focus of the competition system. Literary and artistic people have obvious advantages, while journalists are at a disadvantage. This is undoubtedly a mistake in the design of the competition system, and it also weakens the fairness and professionalism of the competition.
The organizers, which are supposed to provide a more fair competition platform, have a clear bias in the production arrangement. This makes us question their ability to produce and make decisions.
The fatigue of some audiences, the aesthetic simplification
In this competition, many contestants chose content related to traditional Chinese culture in their self-selected topics. 10 of the contestants chose this theme when answering questions in the background.
The similar content and performance techniques inevitably caused fatigue among some audiences. We know that there is a certain limit to the psychological tolerance and aesthetic fatigue threshold of the audience, which the organizers obviously did not notice.
The themes of traditional Chinese culture have a unique charm, but excessive repetition can also make the audience tired. Contestants should be diversified in the choice of themes to avoid aesthetic simplification.
The organizer should enrich the style of the program through post-editing from the director's point of view, so as not to make the audience visually tired.
A large number of advertisements to dilute the event experience
This year's host contest inserted a large number of commercials, sometimes even taking up the time of a contestant's full performance. Cruelly, some players are even required to perform a "tasting" of the advertised drink before taking the field.
This can be said to be even worse in a stressful state. The insertion of a large number of advertisements not only seriously affected the perception and appearance, but also completely ruined the experience of the event as a professional cultural event.
Business is important, but sacrificing experience is tantamount to killing eggs. This is undoubtedly a serious mistake and carelessness on the part of the organizers in their business decisions, and we have to doubt their operational capabilities.
epilogue
To sum up, the reason why this year's CCTV host contest has encountered criticism from the outside world can be attributed to many problems such as the competition system, host, comments, production, and aesthetics.
We have to admit that there are indeed many things that need to be improved in this year's host competition. Organizers must learn from the lessons, identify gaps and shortcomings, and improve across the board in the next competition.
However, we must also realize that these mistakes do not erase the efforts and performances of the contestants. Their professionalism under the dual pressure of time and energy still deserves our high respect.
We look forward to the organizers learning from the lessons and improving the format to make this national event even more brilliant. After all, the significance of the host competition is not only to select talents, but also to promote the development process of China's host professionalism.
We firmly believe that as long as we are based on the local area and oriented to the public, China's hosting career will be stable and far-reaching, and eventually glow with a charming style.