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Introduction: Four years ago, a 70-year-old Li Ganpo, a township entrepreneur from Hebei, China, made a name for himself in the UK. Because what he wants to win at this time is the British steel pride - British Steel (hereinafter referred to as British Steel), some people see jokes, some people think it is incredible, and some people start too slowly.
But as long as you know Li Qianpo and know dedicated people, you will know that this is his normal "bear" operation!
Li Ganpo (dressed in black)
This Uncle Li and Warren Buffett's philosophy is the same, he is afraid when others are greedy, and he is greedy when others are fearful. Therefore, some people in the industry say that he is Kazuo Inamori of China, and some people say that he is Warren Buffett.
01. The first stop of Jingye's overseas acquisition
British Steel
Even India's Sangota Tata Group has thrown away British Steel, when India's third is 1 pound meaning, take over British Steel, who dares to take over this debt-ridden loss for 9 consecutive years, but also to feed thousands of mouths?
That's right! It's this old plum, what are you afraid of when the wolf comes?
Ron, CEO of Yingye Group
At that time, there were two other companies bidding with Jingye Group, one was a Turkish company and the other was a company owned by British billionaire Sanjeev Gupta, but these two wanted to bargain at the last minute, so they were screened out by British Steel.
In the end, Jingye Group won British Steel.
The price of winning British Steel is not high, but the employment problem of a large number of workers behind it needs to be solved, and dedication has saved 3,200 jobs.
Li Qianpo's son Li Huiming
Of course, March 2019 was the time when Jingye officially took over British Steel, Li Ganpo took over, and many people in British Steel were not convinced, feeling that dedication was not good, not only these workers, but even Lao Li was not sure about himself.
Therefore, to all the British Iron and Steel people "mouth crazy", if British Steel "dry" can't get up, you can jump ship, but I invested so much money, "dry" can't get up, I jumped off the building.
British Steel workers
02, dedicated subordinates, the century-old British Steel is "steel" again
As soon as Li Qianpo's words fell, in less than a month, British Steel came to an order, that is, to export 610 tons of steel to Malaysia, which put the bearish employees "Bengbu"!
Just saying that he doesn't make a fake trick, Li Qianpo really has two hands, one is to dare to speak, and the other is his son Li Huiming.
In February 2020, dedication made British Steel turn losses into profits, and I have to say that Lao Li's boasting can always be realized!
Although there were few people who could believe it at that time, after all, British Steel had been losing money for 9 consecutive years at that time, and no one took over it, so it was ready to shut down, but it was not cheap, after all, this was not a low-quality factory.
The acquisition of British Steel was not so easy as casually, at that time, Jingye used more than 80 people in the team alone, and had to negotiate with 16 suppliers, because the predecessor of British Steel was reorganized by 16 companies.
While opening up sources and reducing expenditure, we are developing new products, such as the very top S460 high-strength steel and the 1100 material of the overhead rail.
Less than a year after the acquisition of Jingye Steel, British Steel turned losses into profits after 9 consecutive losses.
In 2021, British Steel produced 2.368 million tons of iron, 2.521 million tons of steel and 2.008 million tons of steel respectively, an increase of 29.5%, 36.1% and 44.5% respectively compared with 2019.
In 2021, British Steel's annual sales revenue was 1.47 billion pounds, an increase of 300 million pounds or 27.2% compared with 2019.
In 2021, a total of 2.264 million tons of steel were sold, of which 1.273 million tons were sold in the UK and 991,000 tons were exported, and most of this performance was in the first seven months.
Not only bought British Iron and Steel, but also bought a lot of other steel, very fond of buying, buying, buying, and continued to take over Guangdong Taidu Iron and Steel Company, and Guangdong North Guangdong United Iron and Steel Company.
An old man who can't be idle at all
03. The sales scale of 100 billion to 300 billion yuan
For business operations, a revenue of 50 billion can be regarded as passing the first mark, and a revenue of 100 billion is a qualitative leap.
Should I say it or not, this sales revenue is too wild!
In 2019, Jingye Group's sales revenue was 127.4 billion yuan, and in 2020, it was 224.4 billion yuan, an increase of 97 billion yuan in one year.
In 2022, it will be 307.4 billion yuan, and it will increase by 83 billion yuan in another year. In 2022, more than 3,000 small goals of Wang Jianlin will be completed!
In the three or four years when the general environment was relatively weak, dedication was a step of 100 billion a year, and this flow really confirmed, thinking that everyone was not economically, it turned out that I was not good, and the strong never complained about the environment.
In the 2023 Top 500 Chinese Enterprises, Jingye Group ranked 88th.
04, 40,000 yuan to start, no family background, no background but ambition
Li Ganpo was an orphan since he was a child, and he grew up relying on the help of the villagers, and later became a teacher and a village official, but he couldn't make the villagers rich, so he chose to leave his job without pay, go to the sea to do business, and do big business.
Li Ganpo's canning factory
So I started a cannery, and it was hard at the beginning of the business, just getting a few bungalows to make canned food broke a few pairs of shoes, and endured the contempt of a few landlords who had no fate, after all, in their eyes, this person put an "iron rice bowl" and didn't do it, not stupid.
It was difficult to start a business, and in order to save money, even a 200-pound steam boiler had to be carried by yourself for several miles!
In the end, there was a land, there were people, and the scale of the small canning factory was once dry to pay 200,000 yuan a year in taxes, which was 200,000 yuan in the 80s!
But because they are still doing business without pay, this can't be done!
Li Ganpo was always lucky, and in 1988, the opportunity was given to this prepared person again, he found that the market demand for salicylic acid was large, but there were few chemical plants, and he moved a new "mind".
However, Lao Li Tou did not invest real money, but he was very confident in the future development, he dared to draw cakes, dared to dig experienced masters to follow him, and others dared to believe it, and the rest was to do it.
Therefore, I borrowed 500,000 yuan from the boss who wanted salicylic acid, and I really made salicylic acid for him. This is not all, how bold the people are, how big the field is, the total annual output of salicylic acid in the country was 5,000 tons, and Lao Li dared to shout that he could 1,000 tons alone.
If you don't believe it, let's see it, after we came, there were indeed venues, people, and equipment, but there were no orders.
The bosses who didn't believe it now also believed it, and they placed orders that Li Qianpo wanted, and they placed 800 tons.
Therefore, Li Ganpo's first barrel of gold to do chemical industry came like this, this is the pre-sale of many merchants now, in fact, Li Ganpo played this routine decades ago, and it is not an exaggeration to say that it is the first generation of pre-sale Internet celebrities.
Chemical factories are doing and they are encountering a financial crisis!
salicylic acid
In 1997, the financial crisis broke out in Southeast Asia, and the mainland was also affected, and Lao Li's chemical plant was the same, and then it was very powerful, with an annual sales revenue of less than 500 million, even if it was already very famous and status in the salicylic acid market at that time.
At that time, iron on the market, without exaggeration, was cheaper than cabbage.
The artist was bold, and he stopped opening a chemical factory, became a dead horse doctor, and switched to steel, but he encountered the Southeast Asian financial crisis in 1997.
Li Ganpo made another shocking move, that is, to sell the materials in the factory, a ton of steel inventory can only get 950 yuan, but with another 50 yuan, you can buy 2,000 catties of pig iron with enough 1,000 yuan.
Jingye Steel Plant
He not only bought pig iron but also bought steel-making furnaces, and finally survived this wave of crisis, Li Ganpo revitalized the factory and completed Wang Jianlin's three small goals.
In 2000, the total income of Jingye Iron and Steel reached 300 million yuan, 150 million yuan before the crisis, and the financial crisis can still make money, which is really a rare phenomenon, who believes it?
Now Uncle Li, doing business is "barbaric" all the way, but his wish has not changed, that is, to let the children of dedicated employees all be able to go to college, and they can afford to see big and small diseases.
05, Li Qianpo's son, Li Huiming is also not to be underestimated
Before the acquisition of British Steel, Li Qianpo's son Li Huiming also contributed a lot.
Li Huiming
Li Qianpo's son Li Huiming and Li Qianpo were simply printed in the same mold, so when Li Huiming said that he gave up the opportunity to "go ashore" and went home to inherit the family business.
Starting from the grassroots level, when he pushed the coal truck in the factory every day, the surrounding colleagues didn't know him very well, and netizens laughed out loud when they heard this, unless those colleagues didn't know his father.
But although it looks similar, Li Hui is clearly ambitious and down-to-earth, which is the opposite?
Jingye Steel Plant
In 2008, when the subprime mortgage crisis in the United States spread to China, the price of steel fell from 6,000 yuan to 1,800 yuan, which frightened dedicated dealers and wanted to return the money.
At this time, the Li family father and son went into battle together, Lao Li took his ID card and said to the dedicated dealers, my Lao Li will not run, please rest assured, this is my ID card, if you don't believe it, you can come up to verify your identity.
He also said that he couldn't speak a foreign language, so why did he go abroad? Not to mention that dedication is a 10-billion-level enterprise and cannot be abandoned.
In fact, Jingye Group is not a listed company, so this wave of operations also hopes to give Jingye time to take a breath.
On the other side is Xiao Li, who was just 30 years old at this time, and he came to the end customers one by one to "bear the guilt", and he accepted all kinds of complaints from customers, and he had to pay for his smiling face.
The reorganization of the sales team of more than 300 people and the establishment of more than 40 direct sales points across the country can be regarded as surviving!
But it's really the upper beam and the lower beam is also wild!
At that time, the dedicated employees were surprisingly united, and in difficult times, they only received one-third of their monthly salary, and the remaining two-thirds were allowed to buy raw materials for the company.
Don't underestimate the salary, this time there is a 50 million less salary expenditure every month, and an additional 50 million income can be bought.
Do you think that's it? The wilder ones are behind, and they also raised 55 million yuan for the group to buy, buy, buy, buy.
Let's just say, this kind of "wild" gas! Compared with other enterprises, as long as you live longer, you can get through it, and sure enough, the crisis has passed!
I don't know if I make money! However, if I can maintain the flow of water, let many people find employment and satisfy three meals a day, it is already very powerful, and it is not a listed company, and there is no need to work for shareholders.
06. The actual sales of steel are not "cold"
Many people are not very optimistic about the steel market this year, after all, steel is still very related to the house.
Therefore, there is a wave of self-proclaimed experts who predict a 20-30% decline this year, but the actual situation is that the demand in 2023 does not include the 20~30% decline that professionals say all year round.
According to the data of the Bureau of Statistics and Customs as of the end of October, the apparent consumption of crude steel was about 942.96 million tons, down 2.2% year-on-year.
According to the data of PTDY and customs as of the end of October, the apparent consumption of crude steel was about 998.23 million tons, a year-on-year increase of 1.8%.
According to the analysis of Guosheng Securities' research report data, the domestic steel consumption structure has actually been optimized, and real estate steel is indeed a roller coaster, starting from a peak of 34.5% in 2019 and declining, and is expected to fall to about 18.7% in 2024.
However, the proportion of steel used in infrastructure is relatively stable, and the proportion of manufacturing and net exports has grown rapidly by more than 55%, in short, the momentum is still quite strong.
Back and forth, not much better, not much worse, it depends on whether you are doing domestic sales or exports in the steel industry this year, the pool is the same, but this side to that, that side to this side.
#Tell the truth#What do you think of Jingye Group and the current steel market?Why do you think the older generation of entrepreneurs can always seek development in stability? Please leave your views and leave comments.
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