Too suddenly, the game industry in full swing suddenly ushered in new regulations, like a depth charge, shocking the entire online game circle, such as Tencent, NetEase and other game giants have a great impact, have taken urgent action. Some people are sad and some people are happy, and surprisingly, the most admired and sudden online game management method is not a group of adult gamers, but the parents of many teenagers.
China's online game market is the largest in the world, and in recent years, it has fed and fattened many online game companies, and at the same time, more and more teenagers have become addicted to it. In order to protect the physical and mental health of young people, the mainland government has launched a heavy attack to rectify the game market, and a series of new regulations for the strongest online games have actually come into being.
According to the Measures for the Administration of Online Games issued by the National Press and Publication Administration of the People's Republic of China, online games are not allowed to set up inducing rewards such as daily login, first top-up, and continuous top-up. This directly prevents players from becoming addicted to the game in pursuit of rewards, and also prevents some players from making huge deposits in the game. At the same time, strict requirements are also put forward for the content of minor rewards, lottery probabilities, sparring and third-party services.
As soon as the news came out, parents applauded. Children are the main force of the game, but they have weak self-control and are prone to addiction to the game. Parents have been worried about their children's games, especially about their children's addiction to games and secretly topping up. Now, the state has introduced relevant policies to restrict minors from recharging and prohibit induced consumption, so that parents can finally breathe a sigh of relief. Some parents said that this is really timely rain, and the parents' distress is solved.
In the past, online game companies used inducement rewards to guide users to continue playing games and keep topping up, but now these practices are explicitly prohibited. For example, rewards such as daily login, first top-up, and continuous top-up are all prohibited, which will directly affect customer retention and game turnover. What's more, all online games have to set user recharge limits, and even adults can't recharge unlimitedly.
The new regulations also restrict random drawing with the nature of lottery and addictive mechanism, requiring that things used for random drawing can also be purchased directly with game currency. As a result, people's motivation to participate in the random selection may be greatly affected. At the same time, the new regulations also stipulate that forced battles are not allowed, requiring that the number of test users should not exceed 20,000, and the files must be deleted. Games that were run in the past under the name of open beta, closed beta, etc., will not be able to continue in the future. This means that some players who like the open beta will have less fun, but it will also make it a fairer experience for players when playing the game.
It should be noted that the new regulations mentioned here refer to the recent draft of the Measures for the Administration of Online Games issued by the National Press and Publication Administration, and according to relevant reports and information, the implementation of the new regulations is inevitable.
The mainland government's rectification of the game market aims to create a healthy online environment for young people, so that they can enjoy the fun brought by games without becoming addicted to them and affecting their studies and lives. Restricting top-ups, prohibiting inducement of consumption, and protecting minors are a series of measures that reflect the government's determination to protect young people online. What do you think about the new rules coming? #文章首发挑战赛#