"If you want to say which company in the world is the best at marketing, NetEase is the second, and no one dares to call it the first!"
I believe that everyone is worried about the 6.2 magnitude earthquake that struck Gansu two days ago, and many people could not bear to see their compatriots suffer this catastrophe, and have extended a helping hand to the disaster area, hoping that they can get out of the sea of suffering as soon as possible.
At such a critical moment, a news that "NetEase donated 5 million materials to the disaster area with "Egg Boy Party" was on the hot search list.
Many game fans and passers-by raised their hands to praise its love.
However, NetEase's next operation has made countless netizens puzzled, and it is obviously a kind donation.
Why do you have to add the newly released game behind it, after careful netizens continue to excavate, it turns out that the donation is only a superficial phenomenon, but in fact, it has already started a "wishful abacus" behind it.
Because of the kind donation, it not only topped the major hot search lists, but also brought the name of its own game with a strategy of concealing the world, which can only be said to be too obvious!
After careful netizens found out, they said that the behavior was immoral, used the heat of the earthquake to carry out large-scale marketing, and even had some disparaging meanings for their peers.
Let's just say that only the company's publicity team has a flexible brain and knows how to spend the least amount of money to create the maximum profit for the company.
Isn't it really painful to rely on national disasters to rub traffic, promote your own games, and earn a lot of money while earning a lot of money?
In fact, this kind of marketing plan that cannot be put on the table, and the marketing team of many companies does not understand it, but disdain to do it at all.
There is nothing wrong with making money, but there must be a bottom line, not a crazy accumulation of money regardless of any moral bottom line and conscience.
Furthermore, what is charity, what is public welfare, and what is love?
What should have been a good deed that everyone raised their hands to praise has become what people call "inferior" behavior in the end?
There is really no harm if there is no comparison, many individual enterprises and companies are very low-key when carrying out earthquake relief, not only the amount of donations is huge, but also unwilling to disclose any information to the outside world, this spirit of selfless dedication, should really learn Xi learn Xi.
As the saying goes, "Learn to be a person before you do something".
It seems that NetEase does not understand the real meaning of this, if a company has no moral bottom line, it will not only affect the company's sustainable development, but may even affect the reputation accumulated over the years.
All in all, you should maintain a pure love before doing public welfare events, and you should not mix some "impurities" in it, which will only make many people feel "ugly......
#Egg Boy Party# #假慈善真营销#